overviewItʼs not that we donʼt like BBQ, or Tacos, or Conference NameTags. For 2012ʼs South by Southwest Interactive, we decidedto try to glean as much as possible from the conferencewithout actually attending: 1. One macro trend 2. Two smaller trends 3. The trends converge 4. Whoʼs ready for it? 5. A client at SXSW
t h e f o rt u n e teller’s ball dims NYT Bits Bog: “To the dismay of those who traveled to Austin with high hopes of seeing the next big thing before everyone else, there wasnʼt a single standout service that had attendees in a tizzy. Itʼs telling that many start-ups that havereceived the most buzz recently — [Pinterest], Square, Path, Kickstarter, Instagram — did not make their debut at SXSW, indicating that the notion of the early adopter may be fading and that technology may no longer be following a trickle-down path” Read More:
1.p2peverythingThe Trend: Coming together—person to person—to share durable products and services through disintermediated channels (i.e., P2P, no middle men). Examples: Cars (GetAround), Tasks/Experiences (Gidsy, Favo.rs), Fashion (Peer Couture, Closet Swap), Bikes (Byke), More Info: http://www.psfk.com/2012/03/co-sharing-sxsw.html Rachel Botsmanʼs Whatʼs Mine is Yours: The Rise of Collaborative Consumption
2 . l o c at i o n power smobile appsThe Trend: Apps that bring individuals together based on 1) a speciﬁc interest 2) approximate physical proximity Examples: Zaarly (sell goods to people nearby), TaskRabbits (offer odd-jobs to people nearby), Localmind (location-speciﬁc question- and-answer platform)
3 . s o -i gh t h i gh l mo Location-powered social apps that prioritize 1) immediate proximity and 2) a shared interest.Examples: Highlight and Glancee are "social discovery" appsthat notify users when they are near someone they dont know with whom they might share interests.
p2p everything Individuals want to go straight to their peers to get some good or service so-mo l o c at i o nThe most important thing is that poweredyou’re in my immediate vicinity. The second important thing is apps that we’re like-minded. Hightlight, Glancee The most important thing is that you have what I want. Physical proximity is the second important thing. I want to borrow a car, you have a car. Zaarly, Taskrabbit, Localmind s h if t t o w a r d s d i s i n t e r m e d i at e d channelsDisintermediated channels mean even fewer middle-men. Individuals can ﬁnd peers who have a desired good or service, and that thing—good or service— is nearby. What role do retailers and manufactures play? How do brands participate?
who’s ready? & In September 2011, Patagonia partnered with Ebay in the CommonThreads initiative, an effort to reduce waste and to encourage the re-use of Patagonia products. Patagonia produces the product, Ebay facilities the connection between individuals. Patagonia focuses on creating long-lasting, durable products that will change hands 2-3 times. And consumers—feeling conﬁdent in the quality of a Patagonia product—continue to buy new and used again and again. This trend—albeit far from transforming all of mainstream producer- consumer relationships—will demand that manufacturers, retailers, and service-providers act nimbly and swiftly to insert themselves in the transactions that will inevitably, thanks to digital, be more and more person-to-person and local.
jill abramson/fut ure of nyt “Were really pleased with the number of people who have signed up for digital subscriptions. ... Its a good way to secure our future. ... We remain free for vast majority of people who visit our site and are part of discussion on the open Web.""Linking out to other quality sources of news, of which there are many, is somethingyoure going to see more.”“ʻThe sophisticated question on Twitter is whether you break news there before youhave something to link to.ʼ Some people on Abramsonʼs political team wanted toʻissue an edictʼ against doing so. ʻLinking out to other quality sources of news, ofwhich there are many, is something youre going to see more.ʼ” Live Blog of the Event:http://bit.ly/yL9XwK