Sunnyside Up: Pinterest, Google's Heads-Up Display, New Privacy Agreements, Storify


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Sunnyside Up: Pinterest, Google's Heads-Up Display, New Privacy Agreements, Storify

  1. 1. Sunny-side Up 2.23.12Friday, February 24, 2012
  2. 2. pinterest • Pinterest is a digital scrapbook that lets people organize visual ideas—in the form of pictures or video—into interest groups. Users of the site scour the web pinning pictures and videos to the platform from the websites they read throughout the day. • Examples: Travel moodboard, a wedding ideas board, a dinner recipe list, “Tattoos I’m considering” board, a “Food I want to eat” list. • It took roughly 10 months for Pinterest to hit 10mm unique visitors per month, faster than any website or social network ever. • Who’s using Pinterest? For now, the core audience is described as “18-34 year old upper income women from the American heartland,” but this will likely expand to a broader audience. • How does Pinterest make money? By monetizing the referral traffic; in other words, by taking a fee every time a user buys something on the web after seeing it on Pinterest. • What’s next for brands? New consumer engagement opportunities, and a new path to purchase. • Biggest Brands on Pinterest: Perfect Palette, Real Simple, HGTV, Apartment Therapy, Kate Spade, Whole Foods.Friday, February 24, 2012
  3. 3. Google & Heads-up-displays • By the end of 2012, Google plans to release augmented reality glasses, effectively creating a furturistic heads-up display for consumers. • Features: The glasses will have a low-resolution built-in camera that will be able to monitor the world in real time and overlay information—using current Google products like Maps, Shopping, and Google+ —about locations, products and prices, and nearby friends. • Cost: The glasses are expected “to cost around the price of current smartphones,” or $250 to $600. • Specs: The glasses would on Google’s Android operating system, and will include a small screen that will sit a few inches from the person’s eye. They will also have a 3G or 4G data connection and a number of sensors including motion and GPS. • Implication: Brands will have to ensure their product listings and supply chain information are integrated into Google’s network of search engine and indexes. so that consumers using the AR glasses will be able to identify retail stores, products, and sales. • Read More: 2012/02/21/google-to-sell-terminator-style-glasses- by-years-end/Friday, February 24, 2012
  4. 4. new tech privacy agreement • Six of the world’s top consumer technology companies—including Apple, Google and Microsoft —have agreed that their apps will provide greater privacy disclosures before users download them so as to protect consumers’ personal data, • Additionally, today (2/23), the Obama administration issued its Consumer Privacy Bill of Rights, which will give Internet users the right to: • Control what data is collected • How their personal data is used and shared • Avoid having information collected in one context and then used for another purpose; have data held securely • Know who is accountable for the misuse of the data. • The Consumer Privacy Bill of Rights applies to personal data, which means any data—including aggregations of data—that is linkable to a specific individual. • Read more: 8301-27080_3-57383300-245/obama-unveils- consumer-privacy-bill-of-rights/#ixzz1nEAuvvmu and agreement.html#ixzz1nE6OoSAsFriday, February 24, 2012
  5. 5. Storify: The social content creator • Storify has become one of the best ways to create stories from social media streams (content from Twitter, Facebook, YouTube, Instagram, and more) • Who is using it: 22 of the top 25 news sites in the United States, and in total, its users have curated a total of more than 3 million social object • Storify iPad App lets can act as “social typewriter” that can allow anyone to tell a story. • Who should use it? Not just journalists, but anyone who needs to curate content, such as brand advocates or sponsored bloggers. • Read more: storify-brings-drag-and-drop-social-curation-to-the- ipad/Friday, February 24, 2012