Writing Across Platforms university communication writing course.
Teaches students keyword research for SEO, including what it is, what link building is, and why it matters. This lecture relates to a lecture that follows with in class activities for students. See lecture "Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool" under my profile.
In-class activity explained in blog post: http://mattkushin.com/2013/04/10/seo-keyword-research-with-google-trends-class-activity-students/