"Trending Social Media" Social Data Analysis for PR and media industries

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3 tools for using social data to follow trends on Google, Twitter, and real-time web. Lecture I presented to PR students @ Utah Valley University

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  • #4 would be like, am I posting this to a blog? Bookmarking it? Etc.
  • Google is enabling more ‘real time’ as a reactionary measure.
  • Search “Taco Bell beef” on blogsPrompt them – how else could this be helpful for PR?
  • Check on archivisthashtag: #comm3530
  • See volume, users, timeline, etc.
  • Do a basic search for a few terms: iphone, android, etc.
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