Basics of network analysis using Netlytic
PRSA Eductor's Academy Super Saturday: Slack in the Classroom
Writing SEO Headlines considering Keyword Competition
Writing for Search Engines: SEO, Google Trends, Adwords Keywords Tool
Social media and social change: Protest, activism, and civic engagement
Monitoring Trends on social media: Twitter, Blogs, and Google Insights
Social Media Monitoring Station
Measuring Digital Influence: Kred, Klout - Are they good?
What is digital influence?
Social Influence: From the Two-step flow of communication to digital influence
Intro to Sentiment Analysis: What it is, how to conduct it, and what are its limitations?
Intro to social media monitoring: Why do we do it, what questions can we ask?
Social Media Monitoring basics: Who is your Audience? & Free tools
Web 1.0 versus Web 2.0: What is social media and what are some issues and criticisms?
Social media concepts: Social Capital, Strength of Weak Ties, and Social Objects
Analyzing Your Traffic
Basic SEO Code (for Students)
Why search results matter and how to matter to them
Real-Time Web; Trending Social Data
Monitoring Social Data: Intro to Social data Analysis