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Monitoring Social Data: Intro to Social data Analysis

These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

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Social Media CourseDr. Matthew J. Kushin,[object Object],Assistant Professor,[object Object],Department of Communication,[object Object],Utah Valley University,[object Object],profkushin.wordpress.com,[object Object],mkushin@uvu.edu,[object Object],@mjkushin,[object Object]
Monitoring Social Data,[object Object],Dr. Matthew J. Kushin,[object Object],Course: profkushinsocial.wordpress.com,[object Object]
The World Online,[object Object],We can think of everything & everyone online loosely as a brand,[object Object],All experience online is mediated,[object Object],Thus, we experience a crafted construction,[object Object],Image: rishibando,[object Object]
Example,[object Object],Identity is a brand,[object Object],“Personal Branding”,[object Object]
“Your brand is the perception others have of you. It is not the perception you have of yourself.”,[object Object]
Conversations!,[object Object],We’ve said:,[object Object],Social media is about conversations,[object Object]

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Monitoring Social Data: Intro to Social data Analysis

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Editor's Notes

  1. This was a resource intensive affairHad to drive to the library, scour the system for what we wanted, go find it. Look through the books and see if its what we’re looking for.We taught people the skills of how to use searchable databases
  2. Audiocasts: for those of us who are “Apple Neutral”