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Communication research project coding sheet

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This simple coding sheet accompanies a project in my communication research class.

The assignment is discussed on my blog: MattKushin.com

Published in: Education
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Communication research project coding sheet

  1. 1. Coder’s Name: ___________________ Dr. Kushin | Comm 435 Communication Research | Shepherd University Project 1 Coding Sheet: Media Coverage of Netflix Article Details: Headline(ArticleTitle) Publication Name: Byline(author); Date: Placement The term “Netflix” is located in (circleall thatapply): 1) Headline 2) Top 20% of Article 3) Bottom 80% 4) None The term “Stranger Things” is located in: 1) Headline 2) Top 20% of Article 3) Bottom 80% 4) None Share of Voice: Netflix: 1) Exclusive 2) Dominant 3) Average 4) Minimal Stranger Things: 1) Exclusive 2) Dominant 3) Average 4) Minimal Competitors Mentioned: HBO Go 1) Yes 2) No Amazon Prime 1) Yes 2) No Hulu Plus 1) Yes 2) No SlingTelevision 1) Yes 2) No Key Messages Communicated: Select what applies for each key message 1. Netflix is an Internet television network redefining the online streamingexperience by offering high-quality original programming. 2. Stranger Things is an excellent show for those who like nostalgia 3. Season 2 of “Stranger Things” is highly anticipated,creating excitement in the media entertainment world. 1) Amplified message 2) Full Message 3) Partial Message 4) No message 5) Incorrectmessage 6) Negative message 1) Amplified message 2) Full Message 3) Partial Message 4) No message 5) Incorrectmessage 6) Negative message 1) Amplified message 2) Full Message 3) Partial Message 4) No message 5) Incorrectmessage 6) Negative message

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