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At scale, stuff breaks. There are more cross functional and go-to-market teams needed for launches, more dependencies, communication and collaboration become more difficult and it causes a strain on product teams and the company as launch dates are missed. Intercom lived through this pain as they tried to launch new products and failed – until Aislinn Treacy introduced program management.
In this PRODUCTIZED talk, Aislinn Treacy, Program Management Lead at Intercom, shares Intercom’s story and how program management has become a critical part of shipping product at scale. She helps us understand what it is, why and when we need it and some key takeaways on how to do it.