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Before MB.IO’s creation, Daimler (automotive corporation) faced some challenges in the digital world: there was too much information about Mercedes-Benz cars. There was a need to concentrate all existing digital content on a product that was unique, transversal and in sync with communication that MB Marketing channels were already successfully managing. In the process, they learned a lot about expectations, ourselves, and scalability issues. Today they help manage content for 59 countries and hubs.