1.
Marty meets Martin
Connecting the two triads of Product Management
João Craveiro
@jpgcc_
Productized Talks — 29 November 2018

2.
@jpgcc_

3.
Photo by rawpixel on Unsplash

4.
tri·ad (trī′ăd′, -əd)
n.
1. A group of three.
2. …
3. ...
[Late Latin trias, triad-, from Greek, the
number three]
tri·ad′ic (trī-ăd′ĭk) adj.

5.
“discover a product
that is valuable,
usable and feasible”
Marty Cagan, Inspired (2008)

6.
Martin Eriksson, “What exactly is a Product Manager”
(https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/)
UX Tech
Business
Product

7.
tri·ad (trī′ăd′, -əd)
n.
1. A group of three.
2. …
3. ...
[Late Latin trias, triad-, from Greek, the
number three]
tri·ad′ic (trī-ăd′ĭk) adj.

8.
“discover a product
that is valuable,
usable and feasible”
valuable = Business?
usable = UX?
feasible = Tech?
@jpgcc_

9.
Photo by Loren Gu on Unsplash

10.
valuable = ?

11.
UX Tech
Business
Product
@jpgcc_
valuableAchieve business goals in exchange
for delivering value to the end user
valuable?
Achieve business goals in exchange
for delivering value to the customers

12.
valuable =
Business × UX
@jpgcc_

13.
usable = ?

14.
Find the UX that matches the customers’ Job
To Be Done, and deliver that experience
Find the UX that matches the customers’ Job
To Be Done, and deliver that experience
UX Tech
Business
Product
@jpgcc_
usable
valuableAchieve business goals in exchange
for delivering value to the customers
usable?

15.
usable =
UX × Tech
@jpgcc_

16.
feasible = ?

17.
Can we build it with available
technology?
Find the UX that matches the customers’ Job
To Be Done, and deliver that experience
UX Tech
Business
Product
@jpgcc_
usable
feasiblevaluableAchieve business goals in exchange
for delivering value to the customer
Can we build it with available
technology and maintain it, with cost
compatible with business goals?
feasible?

18.
feasible =
Tech × Business

19.
Can we build it with available
technology and maintain it, with cost
compatible with business goals?
Find the UX that matches the customers’ Job
To Be Done, and deliver that experience
UX Tech
Business
Product
@jpgcc_
usable
feasiblevaluableAchieve business goals in exchange
for delivering value to the customer

20.
Photo by Alex Read on Unsplash

21.
Martin Eriksson, “What exactly is a Product Manager”
(https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/)
UX Tech
Business
Product
“experienced in at least one,
passionate about all three,
and conversant with
practitioners in all”

22.
Product
organisations
are a bit like PMs,
too!

23.
UX Tech
Business
@jpgcc_
usable
feasiblevaluable

24.
UX Tech
Business
@jpgcc_
usable
feasiblevaluable

25.
UX Tech
Business
@jpgcc_
usable
feasiblevaluable

26.
What’s in it for me?

27.
Developing PM
Extra vigilant to related pitfalls in their work
Devise where to focus skill development efforts
Established PM
Understand unconscious biases brought by background/experience
Stakeholder management
Product Leader
Leverage PMs’ strengths, coach to develop upon weak spots
Organise product teams for success (hire, allocate)
@jpgcc_

28.
Thank you!
Marty meets Martin
Connecting the two triads of Product Management
João Craveiro
@jpgcc_
UX Tech
Business
Product
usable
feasiblevaluable
Medium post at https://medium.com/p/5c7cb2c9004f