Marty meets Martin: Connecting the two triads of product management

1. Marty meets Martin Connecting the two triads of Product Management João Craveiro @jpgcc_ Productized Talks — 29 November 2018

2. @jpgcc_

3. Photo by rawpixel on Unsplash

4. tri·ad (trī′ăd′, -əd) n. 1. A group of three. 2. … 3. ... [Late Latin trias, triad-, from Greek, the number three] tri·ad′ic (trī-ăd′ĭk) adj.

5. “discover a product that is valuable, usable and feasible” Marty Cagan, Inspired (2008)

6. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product

7. tri·ad (trī′ăd′, -əd) n. 1. A group of three. 2. … 3. ... [Late Latin trias, triad-, from Greek, the number three] tri·ad′ic (trī-ăd′ĭk) adj.

8. “discover a product that is valuable, usable and feasible” valuable = Business? usable = UX? feasible = Tech? @jpgcc_

9. Photo by Loren Gu on Unsplash

10. valuable = ?

11. UX Tech Business Product @jpgcc_ valuableAchieve business goals in exchange for delivering value to the end user valuable? Achieve business goals in exchange for delivering value to the customers

12. valuable = Business × UX @jpgcc_

13. usable = ?

14. Find the UX that matches the customers’ Job To Be Done, and deliver that experience Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable valuableAchieve business goals in exchange for delivering value to the customers usable?

15. usable = UX × Tech @jpgcc_

16. feasible = ?

17. Can we build it with available technology? Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable feasiblevaluableAchieve business goals in exchange for delivering value to the customer Can we build it with available technology and maintain it, with cost compatible with business goals? feasible?

18. feasible = Tech × Business

19. Can we build it with available technology and maintain it, with cost compatible with business goals? Find the UX that matches the customers’ Job To Be Done, and deliver that experience UX Tech Business Product @jpgcc_ usable feasiblevaluableAchieve business goals in exchange for delivering value to the customer

20. Photo by Alex Read on Unsplash

21. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product “experienced in at least one, passionate about all three, and conversant with practitioners in all”

22. Product organisations are a bit like PMs, too!

23. UX Tech Business @jpgcc_ usable feasiblevaluable

26. What’s in it for me?

27. Developing PM Extra vigilant to related pitfalls in their work Devise where to focus skill development efforts Established PM Understand unconscious biases brought by background/experience Stakeholder management Product Leader Leverage PMs’ strengths, coach to develop upon weak spots Organise product teams for success (hire, allocate) @jpgcc_

28. Thank you! Marty meets Martin Connecting the two triads of Product Management João Craveiro @jpgcc_ UX Tech Business Product usable feasiblevaluable Medium post at https://medium.com/p/5c7cb2c9004f