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Bond Touch - A Story of Love and Zombies

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The product space is changing at a fast pace. Thus, we must be ready to keep up with it, mitigating the risks inherent to all stages of this process. That requires working on strategy, the process, and team involvement. Design, engineering, production, and the market have to walk together through the development stages. Only that way successful products can happen.

About the Speaker:
Chris is a co-founder and COO at Impossible - a global agency and incubator, best known for developing socially conscious innovation. Chris founded and exited several companies, and has been working in tech and design for the past 20 years. Chris is currently running a startup called Bond Touch, the first emotional wearable, designed for couples who are a distance apart.

Published in: Business
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Bond Touch - A Story of Love and Zombies

  1. 1. CONFIDENTIAL ● Mar 2019
  2. 2. A small bracelet that closes big distances. Keep one, and give one to your dearest.
  3. 3. Bond Touch – A story of love… and zombies The inception – 2013 Cafe Borrone – Valentine’s Day
  4. 4. Bond Touch – A story of love… and zombies The inception – 2013 Meeting the Winter Family @ Stupid Fan Club
  5. 5. Bond Touch – A story of love… and zombies The first attempt Indiegogo campaign Raised 11k of a USD 140K goal Video campaign Pitched to ~30 investors
  6. 6. Bond Touch – A story of love… and zombies The zombie years 2014 to 2016 Old content remained online... … and went viral on Tumblr and Twitter Early 2016 we renewed the website and added a simple email subscription form 25.000 people subscribed by August 2016
  7. 7. Bond Touch – A story of love… and zombies Restart San Francisco Shanghai Meeting with A-Champs in Shanghai ★ crucial puzzle piece ★ Beginning of quantitative user research via online surveys: Target group between 16–24 y/o purely interested in the emotional part willing to pay 80 to 90 USD
  8. 8. Bond Touch – A story of love… and zombies Presales campaign and sales until now – Pre-sold 1000 pairs in 2 weeks – Shipping in October 2017 – Plagued by out of stock issues until December 2018
  9. 9. Bond Touch – A story of love… and zombies Revenue and profit targets for 2019 Pairs sold Gross profit (USD)Revenue (USD)
  10. 10. Bond Touch – A story of love… and zombies The future of Bond Touch Heavy focus on apps until EOY ‘19 – Possibly open a new revenue channel – Increase user retention New hardware version in June – Launch on Amazon and selected brick and mortar stores New form factors 2020+

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