Why Is CONTENT So
Important?
Learning the BUSINESS VALUE of CONTENT
Why Is Content So Important? Here are 10 Reasons... Co...
Content Includes
 All text, graphics, and images
 All Video (including Flash), Animations, and audio
 All Ads, Announce...
Content is
the most important aspect
of your Website and Online
Business
Here are 10 Reasons Why….
Copyright 2010 Producti...
1. Everything STARTS with
Content
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So...
Content Comes FIRST
Content creates the themes for
DESIGN, and determines what
FUNCTIONALITY or TECHNOLOGY
will work best ...
2. Content is a KEY
BUSINESS ASSET
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content S...
Content Builds Your
Business
 Enhances your business online
 Establishes your corporate IDENTITY
 Delivers your message...
3. Content is still KING
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Importan...
Content is Powerful!
 Content goes BEYOND design and technology.
 Customers can appreciate a website with great design
a...
4. Content SELLS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important? Here ...
Content is very
INFLUENTIAL
 We are all in the BUSINESS of INFORMATION.
 Content engages your customers – inspiring, edu...
5. Content is STRATEGIC
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Important...
Content Has PURPOSE
 ALIGNS with Marketing Goals to achieve strategic
business objectives
 Brings everything together
 ...
6. Content is Essential to
Online Business SUCCESS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
...
Content Completes the
PUZZLE
 Design and Technology are just NOT ENOUGH to give
your business online success.
 Content m...
7. Content Makes Your
Business UNIQUE
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Conten...
What Does Your Content Say
About YOU?
 Content is an expression of who you are and what your
company stands for.
 It pro...
8. Content Develops
RELATIONSHIPS
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So...
Content UNDERSTANDS
Your Target Customers
 Customer-Focused Content enables you to address
specific customer needs, and p...
9. Content Builds Your
PROFILE
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Im...
Content Establishes Your
CREDIBILITY
 Content builds on your experience and expertise.
 It features your products and se...
10. Content Creates
TRUST
Copyright 2010 Productive Synergy Pty Ltd
www.productivesynergy.com.au
Why Is Content So Importa...
Content Turns Your Website
into an INFORMATION HUB
 Content enables you to be perceived as an INDUSTRY
EXPERT, a TRUSTED ...
Written and Developed By:
Productive Synergy Pty Ltd
A Content Strategy and Development Company
www.productivesynergy.com....
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Why Is Content So Important? Learning the Business Value of Content

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Content is the most important aspect of your Website and Online Business. Here are 10 reasons why...

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Why Is Content So Important? Learning the Business Value of Content

  1. 1. Why Is CONTENT So Important? Learning the BUSINESS VALUE of CONTENT Why Is Content So Important? Here are 10 Reasons... Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au
  2. 2. Content Includes  All text, graphics, and images  All Video (including Flash), Animations, and audio  All Ads, Announcements, User-Generated Information, plus interactive elements Why Is Content So Important? Here are 10 Reasons... Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au
  3. 3. Content is the most important aspect of your Website and Online Business Here are 10 Reasons Why…. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  4. 4. 1. Everything STARTS with Content Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  5. 5. Content Comes FIRST Content creates the themes for DESIGN, and determines what FUNCTIONALITY or TECHNOLOGY will work best to engage customers and achieve objectives. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  6. 6. 2. Content is a KEY BUSINESS ASSET Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  7. 7. Content Builds Your Business  Enhances your business online  Establishes your corporate IDENTITY  Delivers your message and realises your VISION  Content is the one that MARKETS your products and services, makes the SALE, and develops your BRAND. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  8. 8. 3. Content is still KING Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  9. 9. Content is Powerful!  Content goes BEYOND design and technology.  Customers can appreciate a website with great design and functionality – but they can also get over it very easily and quickly.  It is content that catches their ATTENTION, and holds their INTEREST. It is content that keeps them coming back. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  10. 10. 4. Content SELLS Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  11. 11. Content is very INFLUENTIAL  We are all in the BUSINESS of INFORMATION.  Content engages your customers – inspiring, educating, and empowering them to ACT.  Customers are influenced to buy based on the information they see in your website or communication materials.  In many ways, content directly sells products and services to your target audience. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  12. 12. 5. Content is STRATEGIC Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  13. 13. Content Has PURPOSE  ALIGNS with Marketing Goals to achieve strategic business objectives  Brings everything together  Provides a CENTRAL theme, and brings a sense of purpose in all your pages  UNIFIES all the elements of your online business Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  14. 14. 6. Content is Essential to Online Business SUCCESS Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  15. 15. Content Completes the PUZZLE  Design and Technology are just NOT ENOUGH to give your business online success.  Content makes a DIFFERENCE.  ACTIVE and targeted content, when INTEGRATED with great design and practical (and interactive) functionality, takes your business to the next level! Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  16. 16. 7. Content Makes Your Business UNIQUE Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  17. 17. What Does Your Content Say About YOU?  Content is an expression of who you are and what your company stands for.  It provides a UNIQUE personality to your company website.  Customers want to get to know YOU. What makes you different? They don’t want to see the same general information they can see from other companies in your industry. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  18. 18. 8. Content Develops RELATIONSHIPS Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  19. 19. Content UNDERSTANDS Your Target Customers  Customer-Focused Content enables you to address specific customer needs, and provide customised solutions.  It connects with customers in a more PERSONAL way through well-researched and targeted communications, customer service, and support. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  20. 20. 9. Content Builds Your PROFILE Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  21. 21. Content Establishes Your CREDIBILITY  Content builds on your experience and expertise.  It features your products and services, and shows how you can UNIQUELY help your customers.  It showcases your work, and communicates customer testimonials, comments, and feedback. Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  22. 22. 10. Content Creates TRUST Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  23. 23. Content Turns Your Website into an INFORMATION HUB  Content enables you to be perceived as an INDUSTRY EXPERT, a TRUSTED resource, and a thought leader.  It delivers information, develops knowledge, and expands wisdom.  Become a TRUSTED source of RELEVANT and TIMELY information Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...
  24. 24. Written and Developed By: Productive Synergy Pty Ltd A Content Strategy and Development Company www.productivesynergy.com.au Copyright 2010 Productive Synergy Pty Ltd www.productivesynergy.com.au Why Is Content So Important? Here are 10 Reasons...

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