2014:
What’s Hot in
Fundraising Direct Mail
By Cheryl Keedy
Senior Strategist, Direct Response & Marketing Formats
Product...
Synchronized Media Campaigns

©Production Solutions 2014 www.productionsolutions.com
ACLU
Integrated Phone & Mail

©Production Solutions 2014 www.productionsolutions.com
Increased Engagement and Cultivation
Strategies

©Production Solutions 2014 www.productionsolutions.com
amfAR Free E-news Subscription Offer

©Production Solutions 2014 www.productionsolutions.com
The Wilderness Society
“The Magnificent 7 Ballot – You Vote”
©Production Solutions 2014 www.productionsolutions.com
Wounded Warriors
“Little Book of Words” 48-Page Bounce Back
©Production Solutions 2014 www.productionsolutions.com
Quality & Quantity:
More Personal Touches

©Production Solutions 2014 www.productionsolutions.com
International Rescue League
Cultivation Postcard: “Briefing from the Field”
©Production Solutions 2014 www.productionsolut...
Defenders of Wildlife
RSVP Planned Giving Seminar

©Production Solutions 2014 www.productionsolutions.com
Heifer International

“Thanks to You” Postcard

©Production Solutions 2014 www.productionsolutions.com
Extraordinary Storytelling

©Production Solutions 2014 www.productionsolutions.com
Volunteers of America
3-Panel “Gifts of Hope” Catalogue
©Production Solutions 2014 www.productionsolutions.com
American Indian Relief Council
Quilt Square Bounce Back
©Production Solutions 2014 www.productionsolutions.com
Scorecards

©Production Solutions 2014 www.productionsolutions.com
National Parks Conservation Association

Hi-Dollar Exclusive Report
©Production Solutions 2014 www.productionsolutions.com
UNICEF
“Give With Confidence” Insert

©Production Solutions 2014 www.productionsolutions.com
Mission-Focused “Thank You” Gifts

©Production Solutions 2014 www.productionsolutions.com
New York Public Library
Infographic Insert & Recommended Reading Bookmark
©Production Solutions 2014 www.productionsolutio...
St. Jude’s Children’s Research Hospital
Holiday Wishes “In Appreciation”
©Production Solutions 2014 www.productionsolution...
Southern Poverty Law Center
Acquisition – Appreciation & Recognition
©Production Solutions 2014 www.productionsolutions.co...
Capital Caring
“Tribute Lights” Gifts In Honor

©Production Solutions 2014 www.productionsolutions.com
Hi-Dollar Formats

©Production Solutions 2014 www.productionsolutions.com
Sixth&i Synagogue’s
“Share Your Story” Insert

©Production Solutions 2014 www.productionsolutions.com
Questions?
Like this presentation? Contact us to learn more
about our complimentary Innovations Audits:
Cheryl Keedy, ckee...
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What's Hot in Fundraising Direct Mail for 2014

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Production Solutions' resident “master” of Innovations, Cheryl Keedy took a look back and assessed the success and value of certain direct mail/fundraising package formats in her annual issue of Ins and Outs in Direct Mail 2014.

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What's Hot in Fundraising Direct Mail for 2014

  1. 1. 2014: What’s Hot in Fundraising Direct Mail By Cheryl Keedy Senior Strategist, Direct Response & Marketing Formats Production Solutions/PS Digital ©Production Solutions 2014 www.productionsolutions.com
  2. 2. Synchronized Media Campaigns ©Production Solutions 2014 www.productionsolutions.com
  3. 3. ACLU Integrated Phone & Mail ©Production Solutions 2014 www.productionsolutions.com
  4. 4. Increased Engagement and Cultivation Strategies ©Production Solutions 2014 www.productionsolutions.com
  5. 5. amfAR Free E-news Subscription Offer ©Production Solutions 2014 www.productionsolutions.com
  6. 6. The Wilderness Society “The Magnificent 7 Ballot – You Vote” ©Production Solutions 2014 www.productionsolutions.com
  7. 7. Wounded Warriors “Little Book of Words” 48-Page Bounce Back ©Production Solutions 2014 www.productionsolutions.com
  8. 8. Quality & Quantity: More Personal Touches ©Production Solutions 2014 www.productionsolutions.com
  9. 9. International Rescue League Cultivation Postcard: “Briefing from the Field” ©Production Solutions 2014 www.productionsolutions.com
  10. 10. Defenders of Wildlife RSVP Planned Giving Seminar ©Production Solutions 2014 www.productionsolutions.com
  11. 11. Heifer International “Thanks to You” Postcard ©Production Solutions 2014 www.productionsolutions.com
  12. 12. Extraordinary Storytelling ©Production Solutions 2014 www.productionsolutions.com
  13. 13. Volunteers of America 3-Panel “Gifts of Hope” Catalogue ©Production Solutions 2014 www.productionsolutions.com
  14. 14. American Indian Relief Council Quilt Square Bounce Back ©Production Solutions 2014 www.productionsolutions.com
  15. 15. Scorecards ©Production Solutions 2014 www.productionsolutions.com
  16. 16. National Parks Conservation Association Hi-Dollar Exclusive Report ©Production Solutions 2014 www.productionsolutions.com
  17. 17. UNICEF “Give With Confidence” Insert ©Production Solutions 2014 www.productionsolutions.com
  18. 18. Mission-Focused “Thank You” Gifts ©Production Solutions 2014 www.productionsolutions.com
  19. 19. New York Public Library Infographic Insert & Recommended Reading Bookmark ©Production Solutions 2014 www.productionsolutions.com
  20. 20. St. Jude’s Children’s Research Hospital Holiday Wishes “In Appreciation” ©Production Solutions 2014 www.productionsolutions.com
  21. 21. Southern Poverty Law Center Acquisition – Appreciation & Recognition ©Production Solutions 2014 www.productionsolutions.com
  22. 22. Capital Caring “Tribute Lights” Gifts In Honor ©Production Solutions 2014 www.productionsolutions.com
  23. 23. Hi-Dollar Formats ©Production Solutions 2014 www.productionsolutions.com
  24. 24. Sixth&i Synagogue’s “Share Your Story” Insert ©Production Solutions 2014 www.productionsolutions.com
  25. 25. Questions? Like this presentation? Contact us to learn more about our complimentary Innovations Audits: Cheryl Keedy, ckeedy@psmail.com Production Solutions can help you with Innovative Direct Marketing Solutions. Learn more: www.ProductionSolutions.com www.ProductionInterrupted.com www.RightHookBlog.com [Proprietary & Confidential] Production Solutions 2014

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