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Relevant UX Research
Methodologies
Sanmitra Chitte (Patke)
• User Research focuses on
understanding user behaviors,
needs, and motivations
through observation
techniques, task analysis, and
other feedback
methodologies.
What is UX research ?
Illustration by Maurice Sendak for The Big Green Book by Robert Graves
So many Research methodologies available, which one do I pick ?
Ethnographic
Field Studies
Participatory
Design
Focus
Groups
Interviews Eye-tracking
Usability
Benchmarking
Moderated
Remote
Usability
Studies
Unmoderated
Remote
Panel
Studies
Concept
testing
Diary/Camera
Studies
Desirability
Studies
A/B Testing
True-Intent
Studies
Intercept
Surveys
ZMET
Ethnographic field Studies
Going Native !
Participatory Design
Participatory design workshop = Frequent interaction with users
Example & Relevance
Focus Groups
Example & Relevance
Interviews
Example & Relevance
Eye Tracking
Example and Relevance
Usability Benchmarking
Moderated remote Usability studies
Unmoderated Remote Panel Testing
Concept testing
Diary / Camera Studies
Desirability Studies
A/B Testing
True Intent Studies
ZMET – Zaltman’s Metaphor
Elicitation Technique
Thank you !

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Webinar : Relevant UX research Methodologies

Editor's Notes

  1. Ethnography (from Greek ἔθνος ethnos "folk, people, nation" and γράφω grapho "I write") is the systematic study of people and cultures. It is designed to explore cultural phenomena where the researcher observes society from the point of view of the subject of the study
  2. Participatory design (originally Cooperative Design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the result meets their needs and is usable.
  3. A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
  4. Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. Aneye tracker is a device for measuring eye positions and eye movement.  It focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system. The final part looks at a number of interesting and challenging applications in areas such as Human Factors, Collaborative Systems, Virtual Reality, Marketing and Advertising.
  5. This is a part of summative usability testing. The usability requirements should be task-based, and should tie directly to product requirements, including results from analytic tools such as personas, scenarios, and task analysis. 
  6. The user goes to collect task, opinion data and no discussion. - 2 things – unmoderated also means that the user does it freely. No one to guide the user.
  7. This is important because the halo effect of that emotional response causes users’ first impressions of a design to impact a product’s or application’s perceived utility, usability, and credibility. Users generally form their first impressions less by interacting with certain functions and more through their initial emotional response to a product’s visual aesthetics and imagery. Researchers classify the effects as positive or negative. For example, if a user has a positive first impression of the design aesthetics, they are more likely to overlook or forgive poor usability or limited functionality. With a negative first impression, users are more likely to find fault with an interaction, even if a product’s overall usability is good and the product offers real value. - See more at: http://www.uxmatters.com/mt/archives/2010/02/rapid-desirability-testing-a-case-study.php#sthash.HyTWuiWY.dpuf
  8. A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!