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Product Roadmaps: Creating a Compelling Vision ProductCampLA


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Product Roadmaps: Creating a Compelling Vision
How well are you communicating your company’s product strategy to stakeholders?
This session conducted at ProductCamp LA on March 1, 2014 discussed different ways of organizing your product roadmap and grouping your initiatives into themes. It discussed processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. We also discussed tips for presenting a compelling product roadmap to different audiences.

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Product Roadmaps: Creating a Compelling Vision ProductCampLA

  1. 1. Product Roadmaps Creating a Compelling Vision ProductCampLA March 1, 2014 Jim Semick
  2. 2. Have You Seen these Signs of Roadmap Disfunction? Strategic objectives not clear Confusion internally about current roadmap Lack of transparency/decisions not accessible Process and roadmaps not unified across org Lack of consistency when evaluating opportunities Execs are not on board or lost in weeds
  3. 3. How can we change this?
  4. 4. Consider Your Audience Is it executives? Engineers? Sales & Customers?
  5. 5. Be Goal Oriented: Keep Your Roadmap and Dates High Level
  6. 6. Think in themes that deliver value
  7. 7. Organize It Product Line Product Category (e.g. Web, Mobile, Platform) Markets Served Strategic Initiative (e.g. monetization, growth) Team Outcomes, Goals Sales Channel Status
  8. 8. Typical Format
  9. 9. Other Formats, S. Doubinski
  10. 10. Whatever format you choose, make it: Accessible Easy to update Collaborative Consistent Visual
  11. 11. Executive Engagement Be transparent about your approach Engage them with your process Align decisions with Goals and Objectives Give them access to the roadmap
  12. 12. Prioritization Benefit versus Cost • Benefits: e.g. Increase revenue, growth, customer value, strategic value • Costs: e.g. Implementation effort, support costs, risk Scoring: the score isn’t the important part. It’s the conversation.
  13. 13. Roadmap Resources Pragmatic Marketing 280 Group: templates, training Steve Johnson: - ebook
  14. 14. Thank You! Jim Semick Try ProductPlan Free for 30 Days