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How to Structure Your Product Roadmap

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Maintaining the product roadmap is one of a product manager's core responsibilities, but there's much debate over what form roadmaps should take. Should they include dates? What timeframe should they cover? How granular should they be?

These are the slides from ProductPlan's webinar on how to structure your product roadmap.

Published in: Software
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How to Structure Your Product Roadmap

  1. 1. 3 Ways to Structure Your Product Roadmap
  2. 2. Jim Semick Founder, ProductPlan Maddy Kirsch Marketing Coordinator, ProductPlan Nick Fields Customer Success Manager, ProductPlan
  3. 3. According to our 2015 Product Roadmap Survey, Communication is a Top Goal and Top Challenge © 2016 ProductPlan. All Rights Reserved.3 Product Roadmap Objectives Product Roadmap Challenges
  4. 4. How can we build roadmaps that better communicate product strategy?
  5. 5. Put Strategy First © 2016 ProductPlan. All Rights Reserved.5
  6. 6. Consider Your Audience • Executives • Engineering • Sales • Internal vs. External
  7. 7. © 2015 ProductPlan. All Rights Reserved.7 Don’t Miss the Forest for the Trees • The Roadmap is not the Backlog • Be Goal-Oriented • Keep Initiatives and Dates High Level
  8. 8. Think in Themes That Deliver Value © 2016 ProductPlan. All Rights Reserved.8
  9. 9. When are Dates Appropriate? © 2016 ProductPlan. All Rights Reserved.9 Timeline Style Roadmap Roadmap Without Dates
  10. 10. Typical Roadmap Components
  11. 11. © 2016 ProductPlan. All Rights Reserved.11 Product Lines or Categories Quarterly or Monthly Timeframe Details: Strategic importance, progress, owner etc. Color-Coded by Goals
  12. 12. © 2015 ProductPlan. All Rights Reserved.12 However you choose to structure your roadmap, make sure it’s visual, accessible, and easy to update.
  13. 13. What To Do Next Note: For current customers and trialers, we have promotional pricing through 5/15. © 2016 ProductPlan. All Rights Reserved.13 productplan.com/book productplan.com/templates productplan.com/trial
  14. 14. Start your free trial today. @ProductPlan ProductPlan.com/blog Thank you!

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