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Compelling Product Roadmaps ProductCamp Silicon Valley March 2014


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This session conducted at ProductCamp Silicon Valley on March 22, 2014 discussed different ways of organizing your product roadmap and grouping your initiatives into themes. It discussed processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. We also discussed tips for presenting a compelling product roadmap to different audiences.
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  • @Lawrence De'Ath thank you for your comment! We agree that collaboration and keeping it high level is difficult sometimes but is a great goal to aspire to. More is available in our ebook at
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  • An excellent slideshare from Jim Semick. The emphasis on prioritisation, collaboration, high level views, visualisation is spot on. These are hard-won findings and hard to stick to. More great content in Jim's ebook available on the site. Beware no many presenations and approaches to Roadmaps that focus on a drawing tool which allows a technical architect to unilaterally "draw the future". Even if there is detailed analysis behind it - this is a flawed approach.
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Compelling Product Roadmaps ProductCamp Silicon Valley March 2014

  1. 1. Product Roadmaps Creating a Compelling Vision Jim Semick ProductCamp Silicon Valley March 22, 2014
  2. 2. Have You Seen these Signs of Roadmap Disfunction? Strategic objectives not clear Confusion internally about current roadmap Lack of transparency/decisions not accessible Process and roadmaps not unified across org Lack of consistency when evaluating opportunities Execs are not on board or focused on weeds Sales sharing internal roadmaps with
  3. 3. How can we change this?
  4. 4. Consider Your Audience Is it executives? Engineers? Sales & Customers?
  5. 5. Be Goal Oriented: Keep Your Initiatives and Dates High Level
  6. 6. Think in them es that deliver value
  7. 7. Organize It Product Line Product Category (e.g. Web, Mobile, Platform) Markets Served Strategic Initiative (e.g. monetization, growth) Team Outcomes, Goals Sales Channel Status
  8. 8. Color coded by Strategic Goals Quarterly/Monthly Timeframe Product Lines or Product Categories Details: e.g. Goals, Strategic Value, Features, Progress, Owner Typical Format
  9. 9. Other Formats, S. Doubinski
  10. 10. Whatever format you choose, make it: Accessible Easy to update Collaborative Consistent Visual
  11. 11. Executive Engagement Be transparent about your approach Engage them with your process Align decisions with Goals and KPIs/Objectives Give them access to the roadmap
  12. 12. Prioritization Benefit versus Cost Benefits: e.g. Increase revenue, growth, customer value, strategic value Costs: e.g. Implementation effort, support costs, risk Scoring: the score isn’t the important part. It’s the conversation.
  13. 13. Roadmap Resources Pragmatic Marketing 280 Group: templates, training Steve Johnson: - ebook
  14. 14. Thank You! Jim Semick @productplan Try ProductPlan Free for 30 Days