Secrets to Inbound marketing - Shared by Rajat Garg from SocialAppsHQ
Secrets to Inbound MarketingRajat Garg (CEO)
Think DifferentRaiseAwareness• Press Release• Search EngineOptimizationEngage• Email• Social Mediamarketing usingFacebook, TwitterConvert• Landing PageOptimization• FreemiumBusiness model
Press Release is not one time activity1) Build relationship with journalists2) Keep in touch -1) Product Launch2) Their Birthday3) Product Updates4) Invite them to dinner on a team event
Make others do your SEO1) Widgets2) White-label content partnerships3) Personality quizzes
Engage with Relevant Email marketing1) Segment based on user demographics, open rates etc andsend less email to people who don’t open your emails2) User interaction triggered email – “Add as Friend”, “Follow”etc3) Everyone does registration emails but start doing activationemails i.e. when user actually uses your product, send apersonalized email4) Follow up after a transaction - “pls review theproduct”, “send us your pictures of Nainital trip”.
Engage through Social Media1) Social media may not drive sale but it’s ideal for brandingand increase brand recall value2) Make a personal connect – share team pictures, customertestimonials etc3) Send product updates4) Capture user’s email and other relevant information.
Funnel & Landing Page Optimization1) Identify customer path2) Distractions? Removethem3) Play with messaging/call to action /buttonsize etc
InbuiltVirality & Freemium model1) Is your incremental cost per new customer low?2) If so,- Can use of your product by one user bring other along?
Rajat Garg (CEO)firstname.lastname@example.org+91 995 808 3052Coupon Code: dv10off