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Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp

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Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp

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Content Marketing Strategies for Early Stage Startups by Ankit Oberoi, AdPushUp at PNcamp

  1. 1. #PNcamp2 Ankit Oberoi, Co-founder, AdPushup Oct 8, 2016
  2. 2. UX Testing Do you know the secret to the best UX Tes3ng?
  3. 3. UX Testing Get Drunk and try using your product!
  4. 4. Agenda •  Idea Valida3on using Marke3ng •  Basic Concepts •  Personas •  Content •  First 10/50/100 Users (Our Story) •  Marke3ng Hacks
  5. 5. Using AdWords for Idea Valida3on •  Create a landing page using UnBounce •  Use exis3ng templates •  Add features, CTA buRons and a signup form with max 4 fields. •  Get a $50 AdWords coupon (plus add $50-200) •  Promote the landing page •  Search-only campaigns •  Long-tail keywords •  High KSI •  Interview Prospects
  6. 6. Buyer Personas Ask: •  Job Role/Title •  Job Skills •  Performance KPI •  Tools used •  Goals •  Challenges •  Personal Demographics (if appropriate) •  Recent purchase and the decision tree •  Online communi3es/websites they read
  7. 7. Content Type of content: •  Relevant to your business •  Relevant to the Persona Tone: Educa3onal and non-promo3onal Content should be: •  Thorough •  Up-to-date •  Well designed Create 15-20 3tles
  8. 8. Content Content should be: •  Scannable – List, sub-headings, pictures. •  Ac3onable Insights •  Content Frameworks •  Cita3ons and sources
  9. 9. Content Distribution “If you write it, they will come” – Said no great growth hacker ever. 50 – 50 Rule •  Spend 50% of your 3me wri3ng content •  Spend 50% of your 3me in distribu3on
  10. 10. Keyword Research •  Find what people want •  Convert it into keywords Tools •  www.ubersuggest.org •  www.hiRail.com •  www.mergewords.com
  11. 11. First 10 Users •  BetaList (Also use Product Hunt) •  Wri3ng Blog Posts •  Manual Content Distribu3on
  12. 12. First 50 Users •  Wri3ng MORE Blog Posts •  Scaling Content Distribu3on •  SEO •  Guest Pos3ng
  13. 13. First 100 Users •  Inbound Funnel (which was scaling well) •  Outreach Campaigns •  Partnerships and Events
  14. 14. Hack #1: AdWords, KSI and Examples •  When to use AdWords? •  Search (Keywords) •  GDN •  Retarge3ng (Emails and Audiences) •  Improving KSI (TCC) •  Ad Copy and CTR •  Landing Page •  Conversion rate
  15. 15. Hack #2: HARO
  16. 16. Hack #2: HARO
  17. 17. Hack #3: Guest Posting •  Very relevant links •  Thought leadership •  Tons of relevant traffic •  Search •  “Add guest post” + niche •  “Become a contributor” + niche •  “Become a guest writer” + niche •  Myblogguest.com •  Alltop.com
  18. 18. Hack #4: Content Distribution •  Once your content is live, find similar content (5-10 URLs) which has received a lot of shares •  Gather a list of people who tweeted or shared these URLS (www.whotweetedme.com) •  Hire a VA, who will find the email and name of these people •  Setup a campaign to email all users
  19. 19. Hack #5: Outreach •  Export list of websites relevant to you (Tools: Alexa, Quantcast, NerdyData, Wappalyzer, BuiltWith) •  Hire a VA to get Name and Emails •  Write Customized Introduc3ons •  Send Automated Emails (Klenty, Reply.io)
  20. 20. Hack #5: Outreach Credit: Groove
  21. 21. ankit@adpushup.com Thank you. Ques3ons?

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