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App pricing tactics shared by Prashant from The Signals

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App pricing tactics shared by Prashant from The Signals at the first #PNMeetup - Organised by ProductNation

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App pricing tactics shared by Prashant from The Signals

  1. 1. App Pricing Tactics Free, Free mium , Paid, Subscriptions.
  2. 2. Who Am I ?
  3. 3. How To Price Your App ? Decision Flow Chart
  4. 4. How To Price Your App Free Or Paid ?
  5. 5. Question is not whether to go free or paid .Question is when is your user ready formonetization.
  6. 6. Short Life Span Long Life Span (1 –2 week) (1 Year or more) Instant Realization Of Value,High Engagement RealizationOf Value happenOver a period of Time . Moderate Engagement
  7. 7. Short Life Span Long Life Span (1 –2 week) (1 Year or more) Instant Realization Of Value, Social NetworkHigh Engagement Games News Stock IM RealizationOf Value happen VAS Evernote , Dropbox ,Over a period of Time . Moderate Engagement
  8. 8. Short Life Span Long Life Span (1 –2 week) (1 Year or more) Instant Social Network/ Realization Games IM Of Value, Portfolio StrategyHigh Engagement Transactional Pricing Paid , In App Purchase . RealizationOf Value happen Stock Apps / News AppsOver a period of Time . VAS / Evernote / Dropbox . Moderate Engagement
  9. 9. Short Life Span Long Life Span (1 –2 week) (1 Year or more) Instant Social Network/ Realization Games IM Of Value, Portfolio Strategy Platform Strategy High and Transactional Pricing FreeVolatile Engagement Paid , In App Purchase . Advertisement Realization Of Value happen Stock Apps / News Apps Over a period of Time . VAS / Evernote / Dropbox . Moderate But Steady Engagement
  10. 10. Short Life Span Long Life Span (1 –2 week) (1 Year or more) Instant Social Network/ Realization Games IM Of Value, Portfolio Strategy Platform Strategy High but Transactional Pricing Free Volatile Paid , In App Purchase . Advertisement Engagement Stock Ticker / News Apps RealizationOf Value happen VAS / Evernote / Dropbox . Enterprise MobilityOver a period of Time . Brand Apps Utility Strategy. Device Embedding Amortized Pricing Moderate Development Fee Subscription and Freemium, But Steady Engagement
  11. 11. Some Thoughts Choosing a Price Point Know the variables : Base line , Maxima , Median iOS: Baseline = 99 Cents , Median :1.47, Maxima : , Android: Baseline = , Median :3.74 , Maxima : Launch Above The Median . Ride The Growth Curve At Median Pricing and Sustain the Product at baseline .Upgrade Conversion are Geographically neutral so keep upgrade price Uniform and possibly at baseline.
  12. 12. Pricing As A discovery Tactic
  13. 13. Some thoughts on Advertisement• Avoid• Always have your server in loop.• Below 1 Million DAU ? Global user base ? Outsource to Networks.• After 1 million DAU : focus on geographic Growth• Negotiate
  14. 14. ThanksAny Questions ?
  15. 15. Register for Betahttp://thesignals.net

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