Button Soup<br />Making Something from Nothing as a Startup PM<br />Al Huizenga<br />Product Manager<br />
<ul><li>Journeyman PM
I like(???) working at Startups
Cognos, Platform Computing...
Panorama Software, Vizible, Mykonos/BlueTie...</li></ul>About Me<br />
<ul><li>“New Product Launches are a Science, with Managed Gates and Milestones”
Pitch, Biz Plan, MRD…Go!!!!!!
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PCt2010 - Button Soup

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PM’s at a startup can have a hard time reconciling theory with reality when they arrive day one – there often isn’t very much to work with. This session could focus on how a startup PM identifies the resources at hand, then grows them into an idea, an innovation, an opportunity, and finally a business. Real life war stories definitely required.

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PCt2010 - Button Soup

  1. 1. Button Soup<br />Making Something from Nothing as a Startup PM<br />Al Huizenga<br />Product Manager<br />
  2. 2. <ul><li>Journeyman PM
  3. 3. I like(???) working at Startups
  4. 4. Cognos, Platform Computing...
  5. 5. Panorama Software, Vizible, Mykonos/BlueTie...</li></ul>About Me<br />
  6. 6. <ul><li>“New Product Launches are a Science, with Managed Gates and Milestones”
  7. 7. Pitch, Biz Plan, MRD…Go!!!!!!
  8. 8. Reality is more fluid
  9. 9. Sisyphus’s Snowball…
  10. 10. A tiny ember (that needs a lot of blowing)…
  11. 11. New product businesses accumulate buy-in and momentum over time</li></ul>Button Soup?<br />
  12. 12. <ul><li>The button is not tech - it’s a problem
  13. 13. It’s got to be your button - assess your resources
  14. 14. Your dev team
  15. 15. Your CEO/founder
  16. 16. Your community
  17. 17. Be visionary and realistic
  18. 18. Get out of the building!
  19. 19. Google like mad!
  20. 20. Share everything</li></ul>Find the Button<br />
  21. 21. <ul><li>“Mmmm, can’t you just smell it?”
  22. 22. Keep it human
  23. 23. "What if there was a solution that could..."
  24. 24. Prototype quickly
  25. 25. Bring it to the World
  26. 26. “Stealth mode” will kill you</li></ul>Push the Soup<br />
  27. 27. <ul><li>Share ownership, build consensus
  28. 28. CEO: What’s the brilliant future for this technology?
  29. 29. Early Adopter Prospects: How could this help?
  30. 30. Dev: Where could this lead?
  31. 31. Marketing: How could we talk about this? To who?
  32. 32. Sales: Who could help us move this?
  33. 33. Analysts: How does this tie into your narrative?
  34. 34. Partners: How could this supplement your solution or service offering?</li></ul>Many Cooks<br />
  35. 35. Everybody’s hungry, so soup’s gonna get made one way or the other<br />My mom’s Garden Veggie, or a nice velvety Lobster Bisque?<br />PMs are both business owners and consultants<br />They engage and steer<br />They get and maintain buy-in<br />They keep the cooks aligned<br />They keep pushing (and pushing)<br />Your Role<br />

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