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Employing Social Data for Passive Insights

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Social data offers more than just whats hot, and what's not.
Lets have a look at how Social data offers a unique insight to product development and strategy.

Published in: Business, Technology
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Employing Social Data for Passive Insights

  1. 1. Social Insights
  2. 2. aaron.wallis@lexer.com.au / @d2kagwDon’t yell,Listen
  3. 3. aaron.wallis@lexer.com.au / @d2kagwInternalIPCustomerServiceSalesDBChurnRisksHighValueLeadsListsEmailMarketingProductTrendsHRInternalCommsPR WebAnalyticsSearchDataDigitalPropertiesBIComp.Intel.CallCentreLiveChatEmailComms.CRM
  4. 4. aaron.wallis@lexer.com.au / @d2kagwWhat does Social offerProduct Development?
  5. 5. aaron.wallis@lexer.com.au / @d2kagwAudienceAnalysisLiveFocusGroupsCustomerSupportAdoptionAnalysisRoadmapPrioritisation
  6. 6. aaron.wallis@lexer.com.au / @d2kagwIt’s amazing what peoplepublish on the open web...
  7. 7. aaron.wallis@lexer.com.au / @d2kagwInstead of writing userprofiles, why not profilethe community?
  8. 8. aaron.wallis@lexer.com.au / @d2kagwAudience AnalysisFind youraudienceMonitorall theircontentAnalysebehavioursUse it asyour livebenchmark
  9. 9. aaron.wallis@lexer.com.au / @d2kagwSocial is always on
  10. 10. aaron.wallis@lexer.com.au / @d2kagwIt’s passive!
  11. 11. aaron.wallis@lexer.com.au / @d2kagwFocus GroupsDefine broadmarket termsMonitor thetrendsongoingUse it asyour AnswersHub
  12. 12. aaron.wallis@lexer.com.au / @d2kagwMonitoring product adoptionfollows a similar formula...
  13. 13. aaron.wallis@lexer.com.au / @d2kagwProduct AdoptionFind youridealaudienceMonitor theiron-brandconversationsRecordandacknowledgeconversions
  14. 14. aaron.wallis@lexer.com.au / @d2kagwBlogs, Forums & Social Mediais full of questionsThese questions are your userstories
  15. 15. aaron.wallis@lexer.com.au / @d2kagwThis is where “traditional”Social Media Monitoringconverges
  16. 16. aaron.wallis@lexer.com.au / @d2kagwWrapping Up...> Does your company monitor social conversations?> Do you have access to it’s data? And can you addyour own themes that go beyond core brandmentions?> Beyond paid monitoring, use the free search toolon Twitter/Facebook to find your audience & simplystart listening to what they say> If you need help... Call Us!
  17. 17. Questions?Aaron Wallise: aaron.wallis@lexer.com.aum: 0404 044 031t: @d2kagw

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