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ProductCamp Boston, April 2011 *********
Apple, Google, and others are in an industry-changing battle for consumers' mindshare and wallets. What can we, as product experts, learn from this struggle? Join me for an interactive discussion of the Mobile Wars! ********
Rich Sands, the founder and principal consultant for RSands Consulting, is an experienced software marketing and business strategy executive who helps organizations drive business success through software platform adoption strategies and initiatives. Rich honed his knowledge of developer initiatives leading the marketing effort behind the successful open sourcing of the Java Platform for Sun Microsystems, one of the biggest open source happenings in the history of the software industry. He has brought a wide range of software products to market, initiated high-impact competitive intelligence programs, shepherded technology and joint marketing agreements, and implemented a variety of effective marketing programs across a diverse set of audiences, employing a wide range of tactics and communications channels.