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160 initiating your go-to-market strategy (hubscher-younger & bhadravathi mallikarju)

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ProductCamp Boston May 12 2018

Published in: Marketing
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160 initiating your go-to-market strategy (hubscher-younger & bhadravathi mallikarju)

  1. 1. 1© 2018 The MathWorks, Inc. Initiating Go-To-Market Strategy By Teresa Hubscher-Younger and Shwetha Bhadravathi Patil
  2. 2. 2 Overview of GTM Process Initial Idea GTD Business Plan Pre-GTM Launch Plan GTM
  3. 3. 3 Initial Idea GTD (Go-To-Development) or Pre-Pre-GTM  Technical solution  Market Understanding – Market Size – Market Alternatives – Potential Customers  Naming and Pricing  Product Development – Staffing requirements – Internal opportunity cost  Timeline Target audience – Marketing and development leadership Timeline for this step – 3 months
  4. 4. 4 Business Plan Pre-GTM  Market Overview – Technology – Workflow – Use Cases  Market Opportunity – Trends – Competition – Sizing – Segmentation  Productization – New/Transition – Roadmap – Alternatives  Project Assessment Target audience – CEO, marketing and development leadership Timeline for this step – 3 months
  5. 5. 5 Launch Plan GTM  Offering Information – Naming (Meeting earlier) – Dependencies/Restrictions – Target Market Segments  Competition and Competitive Differentiation – Existing Solutions and Competitive Products – Competitive Pricing  Marketing Implementation – Proposed Positioning – Product/Offering Pricing – Marketing Launch Activities  Partner Consideration  Forecast and Financials  Risk Assessment Target audience – CEO, marketing and development leadership Timeline for this step – 6 months
  6. 6. 6 Overview of GTM Process Initial Idea GTD Business Plan Pre-GTM Launch Plan GTM

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