ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
But in B2B, I need the sales team
onboard and I need the client success
manager to sign-off and the VP only
agrees if we use SmartSheet to
schedule interviews and, oh I need
buy-in from the CRO too.
Identify a research question.
(spend time on this.)
What are you trying to
learn & understand
about your users?
What are your users trying to accomplish? (Gather context)
How do they currently achieve this? (Analyze workﬂow)
What could be better about how they do this? (Find opportunities)
Never ask what they want, https://medium.com/user-research/never-ask-what-they-want-
The Mom Test: http://momtestbook.com/
Polaris UX Nuggets:
User Research Resources
Nielsen Norman Group
Airtable & WeWork Polaris UX Nuggets
Looker & Cohort Analysis
A few Medium posts to inspire you
User Research Tools
Pablo by Buffer, https://pablo.buffer.com & search for "wocintech"