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xLabs Start-up session: What are your users really paying attention to?

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This month we invited local startup xlabs to share their MVP story. After considerable time in the R&D stage & working with 1st adopter customers, Joe Hanna (https://au.linkedin.com/in/joehanna) and Steve Roberts (https://au.linkedin.com/in/mbudm) are looking to get their product into the market & continue working with an MVP mindset. xlabs are keen to share their experience, curious about how to keep focused on the launch & interested in hearing feedback from the product management & UX community. With a unique technical ability, xlabs, provides valuable UX data via continuous real time tracking of eye & head movements using only a webcam instead of complex technical equipment. You can check out what xlabs (http://xlabsgaze.com/about/) are all about before the event via their Chrome extension or Developer SDK (http://xlabsgaze.com/download/)

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xLabs Start-up session: What are your users really paying attention to?

  1. 1. Joe Hanna 3 successful start ups David Rawlinson PhD Computer Vision & AI Steve Roberts Product & UX Alan Zhang PhD Computer Vision THE TEAM
  2. 2. THE SOLUTION Software & webcam SDK US Provisional Application No. 62/006,428
  3. 3. HEAD TRACKING
  4. 4. Viewers Today: 138 Avg. View Time: 17.4 secs MARKET OPPORTUNITIES User Experience Research Analytics Human Computer Interfaces Gaming Advertising Education & Training Medical Military & Defence
  5. 5. FIRST MARKET: UX RESEARCH API Gaming $93 Billion Medical Advertising $101.5 Billion USD Education & Training User Experience Research $40+ Billion USD Human Computer Interfaces Oculus sold for $2B USD 2014 Analytics Advertising Effectiveness Engagement Research Training Interactive Kiosks Pay per View MOOC $56 Billion Specialist Eg. Military, Pilot Early Learning Diagnosis Assistive Learning
  6. 6. UX PRODUCT Eye tracking heatmaps SaaS
  7. 7. MARKET SIZE Web Design & UX • Australia: Companies:~ 5,300 / Professionals:~30,000 / Industry Revenue: $3Bn • USA: Companies: ~150,000 / Professionals: ~200,00 / Industry Revenue: ~$24 Bn Advertising Agencies • Over 1mil companies globally • Over 1.7m global professionals • $272 Bn Revenue Market Research Firms • AU : Companies: ~3,000 / Professionals: ~20,000 / Industry Revenue: $2Bn • USA: Companies: ~35,000 / Professionals: ~ 138,000 / Industry Revenue: $20 Bn Academic Research 120,000,000 Est Global designed active sites
  8. 8. EARLY ADOPTER HUGO THE HIPSTER DESIGNER/UX
  9. 9. PRICING LANDSCAPE Min: $19,000 pa Avg : $36,000 pa $350 per project $1,900 - $9,900 pa Basic: $49/video Pro: $3,000 - $30,000 pa Panel Recruitment $49- $299 +/month $20 /participant / study Moderated testing software $2,500/pc $12,500 / 25 ppl / Study Basic: $9pm/10 pages/10K visits Pro:$99pm/100 pages/250K visits Hardware: $495 UX software: $1,495 Hardware: $99 SaaS: $99/month Beta more $99 - $290/month $14 - $149/month 1 video – 3 videos/week $0 - $200/month 5 second test $39 (6) /$69 (8) /$99 (12) (Feedback participants) $49/video or $249/5 vids Free – community based Call for quote (Est $800/250K Ubs) $59/month 10,000 Ub $875/month 300K Ub $14 - $149/month 1 video – 3 videos/week $109/Month or $149/survey 3 products avail. Price is ea $99 - $499/month (video) $299 - $2,500/month Quoted per study
  10. 10. BUSINESS MODEL Flexible pricing and partnership options: Ongoing or one off: • Freemium model • Sliding scale monthly subs • + once off and enterprise packages Channel partnership: • Fixed fee package and revenue share options • Targeted to digital agencies, UX providers, Research firms and similar Tiered Subscription White labeled Full control: • Commercial SDK license • Targeted at online UX, analytics, click tracking etc eg (Google Analytics, usertesting.com, crazy egg) SDK license
  11. 11. WANT TO TRY IT OUT? – FREE FOR END USERS
  12. 12. Thank You

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