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A lot goes into creating a strategy - market data, competitor information, current performance evaluation, vision, mission, values and on and on.
The creator of Wardley Maps, Simon Wardley, argues we need a map, not a SWOT. Maps help us with situational awareness so we can see movement in the future and maps are important in deciding on actions.
Kim Ballestrin of elabor8, put together this presentation to run product peeps through the concept of Wardley Mapping, how to use it for decision making and some examples of how others have used this type of mapping.