What is Content Marketing?
A primer for small and medium-sized
businesses

	
  

ProPRcopy
800-746-3121
www.ProPRcopy.com
What is Content Marketing?
•  Consumers today have learned to tune out most forms of
traditional marketing and advertising...
Benefits of Content Marketing
•  Consumers trust businesses that provide helpful
content for free
•  People respond better...
Content Marketing Stats
•  Nearly 60% of companies plan to increase their
content marketing budgets in the next year
•  Ab...
Content Marketing Stats
•  Nearly 80% of B2B companies use a blog as a
cornerstone of their content marketing efforts
•  A...
Common Content
Marketing Strategies
•  Blog Content:
§  For most companies, content creation starts with
a blog, which se...
Common Content
Marketing Strategies
•  Press Releases:
§  Developing and distributing regular press releases can help
com...
Creating Good Content
•  To develop an effective content marketing
strategy, it takes some investment in terms of
time, en...
ProPRcopy Can Help
•  Access to a team of copywriters and editors
who have years of experience in marketing,
journalism an...
For more information, contact ProPRcopy:

800-746-3121

info@proprcopy.com
www.ProPRcopy.com
	
  
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What is Content Marketing?

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Both B2C and B2B companies are using content marketing to engage existing and potential customers. By developing consistent, informative blog content, articles, white papers, press releases and social media content, you can position your organization as a thought leader in its field. This presentation provides a brief overview of content marketing and how it works.

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What is Content Marketing?

  1. 1. What is Content Marketing? A primer for small and medium-sized businesses   ProPRcopy 800-746-3121 www.ProPRcopy.com
  2. 2. What is Content Marketing? •  Consumers today have learned to tune out most forms of traditional marketing and advertising, such as TV commercials, billboards and magazine ads •  Instead, people search online for the products and services they need •  Google and other search engines reward strong, informative content over all else •  To make an impact online and rank better on Google, businesses are using high-quality, consistent content
  3. 3. Benefits of Content Marketing •  Consumers trust businesses that provide helpful content for free •  People respond better to unbiased articles and blog posts rather than blatant ad speak •  Providing good content shows consumers that you’re interested in building a relationship — not just selling them products or services •  Consumers spend an average of 24% of their time on social media and follow brands that provide content that interests them
  4. 4. Content Marketing Stats •  Nearly 60% of companies plan to increase their content marketing budgets in the next year •  About 93% of B2B and 90% of B2C companies use content marketing for customer engagement and lead generation •  A majority of brands engaged in content marketing have seen measurable results from their efforts Sources: Content Marketing Institute, Marketing Land, Mashable, Social Media Today
  5. 5. Content Marketing Stats •  Nearly 80% of B2B companies use a blog as a cornerstone of their content marketing efforts •  About 77% of B2C businesses plan to create more content than they did in the previous year •  While most businesses realize the power of content marketing, fewer than 40% have an established content strategy Sources: Content Marketing Institute, Marketing Land, Mashable, Social Media Today
  6. 6. Common Content Marketing Strategies •  Blog Content: §  For most companies, content creation starts with a blog, which serves as a hub for all content they develop and share. •  Social Media: §  Most brands need to maintain a strong social media presence. B2C organizations typically focus on Twitter and Facebook, while B2Bs tend to optimize for LinkedIn and Google+.
  7. 7. Common Content Marketing Strategies •  Press Releases: §  Developing and distributing regular press releases can help companies share exciting news and updates. Services like SBWire and PRWeb are great for sending releases to journalists & bloggers. •  Articles & White Papers: §  For more complex subjects, brands can develop long articles or white papers and share them with the public. While some companies charge for these articles, most offer them for free. •  Email Newsletters: §  Sending out a monthly email newsletter is a terrific way to keep customers engaged and provide more useful content. A good enewsletter typically contains several short articles and a special offer.
  8. 8. Creating Good Content •  To develop an effective content marketing strategy, it takes some investment in terms of time, energy and money •  Content should focus on industry insights, tips, trends and answers to common questions from your customers •  A majority of businesses that leverage content marketing outsource it to an outside provider
  9. 9. ProPRcopy Can Help •  Access to a team of copywriters and editors who have years of experience in marketing, journalism and content development •  We have written thousands of blog posts, articles, press releases and more for businesses across countless industries •  We help you develop a robust content strategy that engages your existing and potential customers
  10. 10. For more information, contact ProPRcopy: 800-746-3121 info@proprcopy.com www.ProPRcopy.com  

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