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Go to the market

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In this presentation we show the market opportunities and issues and is illustrated how ProFAX project aims at solving the market issues.

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Go to the market

  1. 1. s
  2. 2. Outline 2 1. Biopharmaceutical market and opportunities 2. Brand positioning 3. ProFAX value added 4. Go to the market strategy
  3. 3. Biopharmaceutical market Big growth prospects [1]: • Global revenues of $163 billion • Annual growth rate of more of 8% [1] Otto, R., Santagostino, A., & Schrader, U. (2014). Rapid growth in biopharma: Challenges and opportunities. From Sci. to Oper. Quest. Choices Strateg. Success Biopharma, 1-21. 3
  4. 4. 4 Market opportunities • Pharmaceutical companies are shifting their R&D and sourcing focus to biopharma. • Increasing understanding of the interaction between drugs and the genetic makeup of patients. Combined with low-cost genetic profiling: • Improvement of treatments; • Acceleration of the outcomes of clinical trials; • Cost of drug development reduced.
  5. 5. 5 Market issue Companies are slowed down by the high computational needing of the algorithms: • high times of execution; • high power consumption. aims at solving this problem!
  6. 6. Brand positioning (1) Positioning • Acceleration of algorithms in biopharmaceutical industry by exploiting FPGA programmability. Promise • A speed-up in the execution time. • An optimization of performance over power consumption ratio. • Our support would be crucial to enhance the productivity of such firms. Personas • Their algorithms, no matter the specific field of application. As our algorithm is provided just as an example. 6
  7. 7. Personality • We are two students from NECST Lab at Politecnico di Milano with a drive for computer science. • We believe that our team, thanks to a multi-field approach, can give a valuable contribution to bioinformatics research. Product • We offer hardware acceleration services in order to help companies maximizing their performance over power consumption ratio. Brand positioning (2) 7
  8. 8. ProFAX added value 8 • Biopharmaceutical algorithms are complex • Close biologists collaboration & computer science experts [1] • Modeling and statistics The composition of our team allows for this type of successful collaboration. [1] Otto, R., Santagostino, A., & Schrader, U. (2014). Rapid growth in biopharma: Challenges and opportunities. From Sci. to Oper. Quest. Choices Strateg. Success Biopharma, 1-21. Heterogeneity of competences
  9. 9. Go to market strategy 9 1. We aim at creating a prototype to illustrate our project features to prospect customers. 2. We will look for future customers and make them aware of ProFAX potentialities, which have been recognized by well known international conferences. RAW Conference IPDPS 2016 Chicago, IL | MAY 23-24 University Demonstration DAC 2016 Austin, TX |JUNE 5-9
  10. 10. 10 Thanks for your attention Lorenzo Di Tucci Giulia Guidi lorenzo.ditucci@mail.polimi.it giulia.guidi@mail.polimi.it Follow us on : https://www.facebook.com/profaxnecstlab/ Follow us on : https://twitter.com/ProFAX_NECST Follow us on : http://www.slideshare.net/ProFAX

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