Snowball presentationOve GjesdalProject Managerove@lillehsmmer.com
Tourism in the Lillehammer region•  140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,•...
Snowball – clustering tourism, culture,sport, media and health
Snowball partners; public-private partnership
Snowball – two main strategic areas                                               Vision:	        Europe´s	  most	  comple...
Spissing de neste fem årene                                              	            	                   	         	     ...
Snowball strategy
1. Importance of a good brand in order to        be chosen as a destination
7 local communities – one brand
Branding through tv
2. Deliver the goods!Importance of product development
Biking
Snow and ice festival
Sport tourism
3. The selling process
www.lillehammer.com
4. Returning business- importance of quality
Service quality
5. Long term development
Building the networks•  Conference•  Study tours•  Seminars•  etc
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Snowball english short ver june 2012

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Snowball english short ver june 2012

  1. 1. Snowball presentationOve GjesdalProject Managerove@lillehsmmer.com
  2. 2. Tourism in the Lillehammer region•  140 members in Lillehammer Turist from 7 local communities from Sjusjøen – nord Fron,•  www.lillehammer.com•  About10 000 hot beds, at least 100.000 cold beds•  1,3 mill guest nights in hot beds (45% in winter)•  10% employed in tourism•  Turnover 1,3 billionNOK
  3. 3. Snowball – clustering tourism, culture,sport, media and health
  4. 4. Snowball partners; public-private partnership
  5. 5. Snowball – two main strategic areas Vision:   Europe´s  most  complete  region  for  winter  sport  and  experiences       Snowball  tourism  &  experiences   Snowball  sport    
  6. 6. Spissing de neste fem årene             Arrangement   Kulturell   Barnefamilier   Vintersport  i       som   innfallsport  ?l   hele  året   verdensklasse     reiseanledning   @ordene           Konsept-­‐  og  opplevelsesutvikling                    
  7. 7. Snowball strategy
  8. 8. 1. Importance of a good brand in order to be chosen as a destination
  9. 9. 7 local communities – one brand
  10. 10. Branding through tv
  11. 11. 2. Deliver the goods!Importance of product development
  12. 12. Biking
  13. 13. Snow and ice festival
  14. 14. Sport tourism
  15. 15. 3. The selling process
  16. 16. www.lillehammer.com
  17. 17. 4. Returning business- importance of quality
  18. 18. Service quality
  19. 19. 5. Long term development
  20. 20. Building the networks•  Conference•  Study tours•  Seminars•  etc

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