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Sma company presentation-en


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Sma company presentation-en

  1. 1. SMA – The Future of Solar Technology SMA Solar Technology AG
  2. 2. The inverter is the “heart” of every PV system Modules create direct current Sunny Boy converts direct current into alternating current Visual representation of a PV System Sunny Beam monitors the entire PV system Grid monitoring + services <ul><li>Inverters are “high-tech products”: The computing power of the seven microprocessors alone is comparable to that of a notebook </li></ul>System monitoring Solar generator control MPP tracking 1 2 3 Direct current (DC) Solar inverter Alternating current (AC) Additional inverter tasks 1 2 3
  3. 3. SMA is market and technology leader for PV inverters <ul><li>SMA offers inverters for all applications in photovoltaics </li></ul>On-grid From <1 kW To >1 MW Thin film Crystalline modules Concentrator modules Back-up Off-grid All PV applications All performance ranges All module types
  4. 4. Successful with 6 product families SMA product families <ul><li>SMA is present in the market with the largest range of products </li></ul>Residential <15 kW Commercial <250 kW Industrial >250 kW Off Grid Back-up Monitoring Market segments Off Grid Back-up Monitoring Systems Commercial Commercial/Industrial SMA PRODUCT FAMILIES Residential/Commercial
  5. 5. References <ul><li>SUNNY ISLAND </li></ul><ul><li>Village Power Supply in Yunnan, China </li></ul><ul><li>6 kW </li></ul><ul><li>2 x Sunny Island 4500 </li></ul><ul><li>2 x Sunny Boy 3000 </li></ul><ul><li>SUNNY BACKUP </li></ul><ul><li>Templar Order Soup </li></ul><ul><li>Kitchen, Germany </li></ul><ul><li>12 kWp </li></ul><ul><li>3 Sunny Island </li></ul><ul><li>7 Sunny Boy </li></ul><ul><li>SMA inverters are used worldwide </li></ul><ul><li>SUNNY CENTRAL </li></ul><ul><li>Waldpolenz, </li></ul><ul><li>Energy Park near Brandis </li></ul><ul><li>Germany`s largest solar </li></ul><ul><li>power plant </li></ul><ul><li>40 MWp </li></ul><ul><li>62 x Sunny Central 500HE </li></ul><ul><li>SUNNY MINI CENTRAL </li></ul><ul><li>Papal audience hall, </li></ul><ul><li>Vatican, Italy </li></ul><ul><li>220 kWp </li></ul><ul><li>19 Sunny Mini Central </li></ul><ul><li>11000TL </li></ul><ul><li>2 Sunny Boy </li></ul><ul><li>5000TL HC </li></ul><ul><li>SUNNY BOY </li></ul><ul><li>Solar building complex, Germany </li></ul><ul><li>5 kWp </li></ul><ul><li>1 x Sunny Boy 5000TL </li></ul>
  6. 6. SMA – From pioneer to market leader <ul><li>Founded in 1981 </li></ul><ul><li>Turnover of about 934 million euros in 2009* </li></ul><ul><li>Share in exports > 40 % </li></ul><ul><li>More than 4,000 employees all over the globe </li></ul><ul><li>Approx. 250 trainees </li></ul><ul><li>Subsidiaries in 13 countries on four continents </li></ul><ul><li>Best efficiency worldwide (98.7 %) </li></ul><ul><li>Annual production reached about 3.4 gigawatts in 2009 </li></ul><ul><li>Market share is based on the ratio to MW power sold by the companies (Photon 5/2008) to the total size of the PV market of 2,826 MW (Solarbuzz LLC, 3/2008) </li></ul><ul><li>Market share is based on the ratio to MW power sold by the companies (Sonne Wind & Wärme, 5/2009) to the total size of the PV market of 5,750 MW (BSW, 2/2009) </li></ul>1) 2) * Provisional figures
  7. 7. Comment: (1) Reduction of specific price in terms of Sunny Boy and Sunny Mini Central. Calculation based on the catalog price per Watt for the most efficient and most powerful product in the respective year. Facts Extension of the development capacities to approx. 450 developers by 2010 <ul><li>OptiCool (2005) </li></ul><ul><li>Full efficiency up to 40 °C through for a patent applied modes </li></ul><ul><li>OptiTrac (2007) </li></ul><ul><li>Yield increase of the PV system through optimization of the Maximum Power Point (MPP) </li></ul><ul><li>H5 Topology (2007) </li></ul><ul><li>Innovative connection technology increasing the efficiency to 98 % </li></ul><ul><li>Electronic Solar Switch (2007) </li></ul><ul><li>First integrated direct current load disconnection unit for highest security </li></ul>Major innovations <ul><li>Technology is the driver for cost reduction and increase of efficiency </li></ul>
  8. 8. Clear technology leadership with new products also in 2009 SUNNY BOY 3000HF SUNNY CENTRAL 630HE SUNNY CENTRAL 630 OUTDOOR SUNNY TRIPOWER 17000TL BLUETOOTH Communication <ul><li>Up to six new products per year ensure SMA's competitive advantage </li></ul>
  9. 9. More than 500 sales and services representatives globally  Consistent internationalization in order to take over key positions in all future solar markets Service Sales & Service
  10. 10. Outstanding flexibility <ul><li>Our flexibility is the best and safest response to the high market fluctuations </li></ul>Annual production fluctuation SUNNY BOY/SUNNY MINI CENTRAL
  11. 11. SMA products regularly win awards Intersolar AWARD Sunny Boy 5000TL IPO of the Year 2008 Product Design Award Sunny Boy 4000TL Design Award of the Federal Republic of Germany Sunny Boy 4000TL <ul><li>Awards underline our exceptional performance </li></ul>
  12. 12. We involve our employees with their minds, their hearts, and their wallets ... <ul><li>Cooperative management at SMA </li></ul><ul><li>High transparency and “Open-door policy” </li></ul><ul><li>Employees' equity participation scheme (shares) </li></ul><ul><li>Bonuses based on the company's success for all employees </li></ul><ul><li>Continuous personnel training (5 training days per year & employee) </li></ul><ul><li>Low number of sick leave at 2.8 % (SMA Germany) </li></ul><ul><li>Low employee fluctuation (approx. 0.7 %) </li></ul>Life Long Learning Award 2007 Great Place to Work Award 2009 Entrepreneur of the Year 2006 <ul><li>Extraordinary corporate culture fosters flexibility and innovation </li></ul>Fairness Award 2008
  13. 13. We contribute to the solution of social problems <ul><li>Charitable commitment at SMA </li></ul><ul><ul><li>Orphans in Uganda </li></ul></ul><ul><ul><li>Tsunami victims in Sri Lanka </li></ul></ul><ul><ul><li>Combating poverty in Africa </li></ul></ul><ul><ul><li>Charitable organizations in Germany </li></ul></ul><ul><li>Our social and ecological responsibility already begins within our company (employee culture, environmentally compliant production) </li></ul><ul><li>Our employees are proud of SMA and commit themselves! </li></ul>
  14. 14. SMA is committed to Germany <ul><li>World's largest solar inverter factory </li></ul><ul><ul><li>CO 2e neutral factory with a size of 18,500 sqm and an annual production of 4 GWp </li></ul></ul><ul><ul><li>Production energy from renewable resources (building-integrated PV system, gas-driven combined heat and power plant, biogas supply) </li></ul></ul><ul><ul><li>Energy-efficient design (low-energy building concept, use of process waste heat, natural ventilation...) </li></ul></ul><ul><ul><li>About 1,000 new jobs </li></ul></ul><ul><li>Solar Academy will be completed in 2010 </li></ul><ul><ul><li>Training center for more than 6,000 installers per year </li></ul></ul><ul><ul><li>Renewable supply with independent off-grid system </li></ul></ul><ul><li>Investment of 60 million Euros in the region Northern Hesse in 2008 (of which 45 million euros are invested in new factory) </li></ul>Co 2 -emission neutral factory: Building-integrated PV system of 1 MW, biogas-driven combined heat and power plant of 225 kW of electrical and 351 kW of thermal energy etc. Solar Academy: Building-integrated PV system of 120 kWp with Sunny Island battery inverters, biogas-driven combined heat and power plant etc.
  15. 15. 15 Further expansion of production capacities and production site <ul><li>Market fluctuations and demand peaks require high flexibility in production </li></ul><ul><li>Expansion of the annual capacity to nine to ten GWp through short-term interim solutions in the industrial area in Waldau/Kassel until June 2010 </li></ul><ul><li>Medium-term replacement of interim solutions by expanding the production site to the new industrial area Sandershäuser Berg </li></ul><ul><ul><li>Construction of a Service Center and main warehouse for components </li></ul></ul><ul><ul><li>Establishment of further production modules if demand is correspondingly high </li></ul></ul><ul><li>Expansion of the infrastructure at the headquarters by creating new office space </li></ul>Planned SMA location Sandershäuser Berg, top view from east <ul><li>Planned investments from 2010 until 2012 of about 80 to 120 million euros/year </li></ul>
  16. 16. 16 SMA builds first international production <ul><li>The USA will in the medium-term become the world's largest PV market </li></ul><ul><li>Building a production site in Denver, Colorado </li></ul><ul><ul><li>Reduction of transport and warehousing costs as well as minimization of exchange rate risk </li></ul></ul><ul><ul><li>Capacity of about one GW can be flexibly expanded </li></ul></ul><ul><ul><li>Creation of approx. 700 jobs </li></ul></ul><ul><ul><li>Start of production scheduled for July 2010 </li></ul></ul><ul><li>Planned investments of around 15 million euros </li></ul>
  17. 17. Our motto Let’s be realistic and try the impossible!