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Booking vs expedia

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Booking vs expedia

  1. 1. • Established in the year 1996 • Headquarters – Amsterdam • Founder - Kees Koolen  MBA from university of twente  Started a consultancy firm in 1988  Invested in 50 tech companies till 1998 • Co founder - Arthur Kosten
  2. 2. • Australia's biggest online travel agent. • Books over 7,50,000 rooms for each night • Provides services in more than 40 languages • Have 150 offices in more than 60 countries • Around 8300 employees
  3. 3. • Established its subsidiary under the name during the period. • In the year 2002, Gillian Tans joined as President and Chief Operating Officer  Responsible for managing the day-to-day operations of the business  Previously worked for many hotel groups like Intercontinental Hotel Group and International Golden Tulip hotel group  Operations and sales went across more than 193 countries under her work.
  4. 4. • 2003 - Stef Norden appointed as CEO. • 2005 - Booking.com was acquired by US based  Deal of $133 millions  More than two-thirds of total revenue of Priceline was generated by Booking.com.  Priceline in 2002 - $19 millions loss in 2011 - $1.1 billions profit • 2006 - Acquired and changed its name to booking.com.  Sold around 10 million rooms on per night basis
  5. 5. • 2011- Darren R. Huston appointed as the CEO. Holds MBA from Harvard Business School. Previously worked in many well reputed companies like Microsoft and Starbucks Extremely familiar with the online marketing landscape and the strategies • 2011-14 - Kees Koolen appointed as Chairman • 2012 - partnered with the OTA. Ctrip could reach its 235,000 hotels through Ctrip’s hotel reservation services.
  6. 6. • 2013 - and Booking.com launched  Deal of $2 million  Provides book-now-pay-later service. • 2014 - signed an agreement. Provides services of local mobile search and messaging solutions to consumers and businesses Deal is to integrate Booking.com's extensive hotel data(500,000 hotels) into Sprylogics' Poynt App. Poynt users are now able to access over 28 million guest reviews Some of the features- last minute, secret and value deals, details of amenities, etc
  7. 7. • 2014 - partnered with Booking.com One of the top five major Russian airlines. 15% of the price of hotel bookings made on booking.com credited to the bonus accounts of participants.
  8. 8. • Since 2009 - mobile apps are used.  Initially it was an iPhone app. • In 2010 - iPad version was launched. • In 2011 Android and Windows 8 versions were launched. Booking.com's customers completed more than $1 billion transactions on mobile devices In 2012 - $3 billion In 2013 - $8 billion • 2012 – Last minute hotel booking app was launched.  Offers special savings up to 50%
  9. 9. • 2012 - Company launched “Passbook”, an iPhone app extended feature.  Allows users to easily access their hotel and accommodation bookings, along with entry tickets, boarding passes, etc in one place.  Passbook is both time and location aware  Confirmations and tickets show up on the customers’ iPhone Lock Screen with just a swipe whenever needed.
  10. 10. • No celebrity is casted yet for the promotion. • 2013- First brand campaign “booking.yeah”  Designed for US market.  Advertising agency Wieden + Kennedy  60 second film  Campaign was launched online, movie theatres and on TV networks.  Focus of campaign – to point that moment of joy, when you realize just how great your accommodation is, and how amazing your trip is going to be.
  11. 11. • Failed to keep the promise of safe transaction, “pay when you stay model”. Fake mails were received by the customers to pay for the accommodation in advance Later the company compensated for the loss which occurred to the customers. • Booking.com and Expedia entered into agreements with IHG to control their pricing. Infringed competition law
  12. 12. • Founded in 1996 as Microsoft part • Headquarter - Bellevue, WA • Founder - Rich Barton  Previously worked as GM in Microsoft.  Engineering graduate from Stanford University.  CEO of Expedia from the year 1999-2004
  13. 13. • 1999 - 7 million registered users  Also recorded $700 million in gross bookings in airline, hotel and car-rental reservations. • 1999 - Microsoft planned to sell stock of Expedia to public. Expedia became a separate company. Yet it had a contractual relationship with Microsoft to provide travel services on the msn.com Web site. • 2000 – Acquired The leading branded Internet hotel consolidator, Washington Discounted rate contracts at over 1,200 hotels in 240 cities worldwide
  14. 14. • Also acquired Leading reservation network for vacation homes Offered over 25,000 unique properties in more than 4,000 vacation destinations and more than 100 countries worldwide . • The acquisition positioned Expedia as the leader in Internet lodging 65,000 lodging properties worldwide 240 cities Approximately 2 million room nights per year
  15. 15. • 2002 – The company launched Expedia corporate travel Aim was to provide travelers and travel managers with more choices and control Reducing the costs associated with managing business travel. • 2004 – acquired Expedia IAC’s CFO, Dara Khosrowshah became the CEO of Expedia Previously, he served Allen & Company LLC as a Vice President. Recently, in 2013, awarded as the Entrepreneur Of The Year 2013.
  16. 16. • 2007 – Expedia partnered with Expedia broadened its exposure to offline distribution channels Got reach to Cruise Ship Centers' 100 retail franchise locations and more than 1,500 independent cruise consultants . • 2008 – Expedia announced its agreement with Italy-based Venere.com had relationships with approximately 29,000 hotels . Acquisition resulted in the addition of more than 10,000 incremental hotel properties in Europe, the Middle East and Africa to Expedia
  17. 17. • 2008 - Expedia Affiliate Network (EAN) was formed Creates the tools and technology that helps millions of travelers find the perfect hotels for their next trips. World's fastest-growing private label travel affiliate network • Expedia Corporate Travel changed to • The company acquired Premier online car rental marketing and retail firm offering a diverse selection of car rentals CarRentals.com continues to operate in its current form and reported as a business unit directly into Expedia
  18. 18. • 2009 – Expedia did changes to its service policies Eliminating change fees Cancel fees on all hotel, car rental and cruise reservations No longer charges online air booking fees • Expedia announced the introduction of the Expedia Easy Manage program. A commission-based partnership option for qualifying hotels in the Europe, Middle East and Africa region. The eligible hotels can quickly and easily sign up to offer their property on more than 70 Expedia and Hotels.com® sites. No registration fees and no fixed costs.
  19. 19. • 2010 - Expedia became largest travel OTA . • Expedia partnered with 25,000 hotels participating in Hotwire now offers their inventory on Expedia.com. • It also acquired Mobiata, creator of the best selling mobile applications Accelerated the company's ability to enable mobile travel shopping and booking across multiple platforms.
  20. 20. • 2011 – Expedia invested in A leading online travel service provider in China. Expedia acquired approximately 8% of the outstanding shares for $41.2 million. • Expedia announced the launch of a new joint venture company named  World's best low cost airline during the time.  Offers a complete range of great value flights, hotels, and holiday packages • 2012 - Expedia announced Expedia traveler preference. It is a new payment model.
  21. 21. • 2013 - Expedia announced acquisition of 61.6% of the fully-diluted equity of  A leading hotel metasearch company.  Deal was for €434 million in cash.  Trivago continues to operate independently from its headquarters in Dusseldorf, Germany • Expedia also announced long term strategic marketing agreement with Provided travelocity access to Expedia’s supply and customer services.  Travelocity focused its efforts on promoting its brand and marketing its broad offerings.
  22. 22. • 2014 – Expedia acquired One of Europe's leading online car rental reservation companies Further, Auto Escape Group became a part of the CarRentals.com brand • Expedia acquired for $703 million Allowed Expedia to continue expanding the business in the Asia-Pacific region. Allowed Wotif Group's customers and partners to get benefit from Expedia’s global portfolio • Expedia also acquired for $1.6 billion.  Allowed Expedia to deliver best-in-class experiences to an even wider set of travelers all over the world.
  23. 23. Major established brands with global reach :  Expedia – 31 sites in 31 countries.  Hotels.com – 89 sites in 68 countries.  Trivago – Presence in 49 countries  Egencia – presence in 64 countries Product wise revenue is as shown below :  Car & cruise- 14%  Ad & media-8%  Air – 8%  Hotels – 70%
  24. 24. • Currently Expedia serves 435,000 hotels . • Present in 200+ countries • 15,000 employees
  25. 25.  Offers services in airlines, hotels, cars, buses  435,000 properties  200+ countries  Charges higher commission  Acquired by IAC  Offers only accommodation.  608,315 properties  200+ countries  Charges lesser commission  Acquired by Priceline
  26. 26.  Mobile app is used by lesser customer base  Offers service in 35 languages  No Free cancellation policy.  Mobile app is used by more customer base.  Offers service in 42 languages  Free cancellation policy.
  27. 27. 1. The prominent hotel star rating with thumbs up 2. Short but enticing introduction to each hotel
  28. 28. 3. A short summary of how other customers have rated the hotel 4. The number of reviews each hotel has received
  29. 29. 5. Shows when the hotel was last booked 6. How many people are looking at this hotel
  30. 30. 7. How many hotels found and the availability 8. This hotel is likely to sell out soon
  31. 31. 9. ‘Just booked’ icon next to individual room types 10. Was and now price

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