24th December 2013

Corbelsoft Technologies

The Future of Marketing
1

STRATEGY

CONTENT
Corbelsoft Technologies

“Usable content”

1/26/2014

WHAT DO WE THINK IS THE SINGLE MOST
IMPORTANT THING WEBSITES CAN
OFF...
WHAT IS CONTENT STRATEGY?
1/26/2014

Corbelsoft Technologies

Practice of planning for the
creation, delivery and
governan...
CONTENT CAN INCLUDE
TEXT AND DATA



GRAPHICS



VIDEO AND ANIMATION



AUDIO

1/26/2014



Corbelsoft Technologies
4
STRATEGY DOES NOT REFER TO JUST
…
1/26/2014

Corbelsoft Technologies

It is also the
 Why
 When
 How
 With what
 For ...
WATCHWORDS FOR GOOD
CONTENT
1/26/2014

Useful
Enjoyable

Corbelsoft Technologies

Usable

6
WHAT IS DIGITAL STRATEGY

Corbelsoft Technologies

to leverage Web Apps.,
Social Media etc. to meet
your goals?
How to me...
CONTENT STRATEGY

Corbelsoft Technologies

are you speaking to?
 What are you going to say?
 How are you going to say it...
LAST BUT NOT THE LEAST …GOVERNANCE..

Corbelsoft Technologies

to Manage all the content?
Who will be responsible?
Who w...
WHY IS CONTENT CREATION
DIFFICULT? WHAT DOES IT INVOLVE…
1/26/2014

Corbelsoft Technologies

Audit
 Analyse
 Strategize
...
LATE CONTENT IS ONE OF THE PRIMARY
REASONS FOR DELAYED PROJECTS

Seriously
underestimated

Corbelsoft Technologies

are

a...
WHAT NEEDS TO BE DONE

Publish

Govern

Corbelsoft Technologies

Create

1/26/2014

Plan

12
WHAT IS THE NEED OF THE HOUR…
1/26/2014

Corbelsoft Technologies

Align on business objectives
and user goals
 Identify s...
WHAT CORBELSOFT CAN DO FOR YOU

Corbelsoft Technologies

content that needs to be
driven by business goals and
audience ne...
HOW WILL WE DO THIS?








What content do you need, and why?
How will the content be structured?
How will users fi...
CONTENT FROM CORBELSOFT WILL
ENABLE

Corbelsoft Technologies

user experience
 Greater brand consistency
 New operationa...
OUR SATISFIED CUSTOMERS



And more

Corbelsoft Technologies

Systems
 Tychons Business Solutions
 HCL
 Value Global
...
THANK YOU
1/26/2014

Corbelsoft Technologies

Please call us for customized content solutions | Website
design and develop...
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Strategic Content Creation

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Strategic Content Creation

  1. 1. 24th December 2013 Corbelsoft Technologies The Future of Marketing 1 STRATEGY CONTENT
  2. 2. Corbelsoft Technologies “Usable content” 1/26/2014 WHAT DO WE THINK IS THE SINGLE MOST IMPORTANT THING WEBSITES CAN OFFER TO USERS? 2
  3. 3. WHAT IS CONTENT STRATEGY? 1/26/2014 Corbelsoft Technologies Practice of planning for the creation, delivery and governance of usable and useful content 3
  4. 4. CONTENT CAN INCLUDE TEXT AND DATA  GRAPHICS  VIDEO AND ANIMATION  AUDIO 1/26/2014  Corbelsoft Technologies 4
  5. 5. STRATEGY DOES NOT REFER TO JUST … 1/26/2014 Corbelsoft Technologies It is also the  Why  When  How  With what  For whom  By whom  Where  How often  What next… 5
  6. 6. WATCHWORDS FOR GOOD CONTENT 1/26/2014 Useful Enjoyable Corbelsoft Technologies Usable 6
  7. 7. WHAT IS DIGITAL STRATEGY Corbelsoft Technologies to leverage Web Apps., Social Media etc. to meet your goals? How to measure it? What will define success? What are your priorities and goals? 1/26/2014 How 7
  8. 8. CONTENT STRATEGY Corbelsoft Technologies are you speaking to?  What are you going to say?  How are you going to say it?  How will you curate it?  How will your content meet your goals defined in 1,2, 3 of the above? 1/26/2014  Who 8
  9. 9. LAST BUT NOT THE LEAST …GOVERNANCE.. Corbelsoft Technologies to Manage all the content? Who will be responsible? Who will make the decisions? 1/26/2014 How 9
  10. 10. WHY IS CONTENT CREATION DIFFICULT? WHAT DOES IT INVOLVE… 1/26/2014 Corbelsoft Technologies Audit  Analyse  Strategize  Categorize  Structure  Create  Review  Approve  Publish  Update  Archive  10
  11. 11. LATE CONTENT IS ONE OF THE PRIMARY REASONS FOR DELAYED PROJECTS Seriously underestimated Corbelsoft Technologies are and resources needed 1/26/2014 Task 11
  12. 12. WHAT NEEDS TO BE DONE Publish Govern Corbelsoft Technologies Create 1/26/2014 Plan 12
  13. 13. WHAT IS THE NEED OF THE HOUR… 1/26/2014 Corbelsoft Technologies Align on business objectives and user goals  Identify success metrics Define risks and how to mitigate Create a strategic foundation for content  13
  14. 14. WHAT CORBELSOFT CAN DO FOR YOU Corbelsoft Technologies content that needs to be driven by business goals and audience needs  Provide content with effective touch points supporting the brand vision  Ensure that you save money, time and resources by providing much more effective campaigns 1/26/2014  Provide 14
  15. 15. HOW WILL WE DO THIS?      What content do you need, and why? How will the content be structured? How will users find your web content? How we will get from today to launch? What's next once the content is "out there "? Last but not the least making sure our recommendations impact your business positively… Corbelsoft Technologies  1/26/2014 1. By treating content like a critical business asset 2. By analyzing and finding… 15
  16. 16. CONTENT FROM CORBELSOFT WILL ENABLE Corbelsoft Technologies user experience  Greater brand consistency  New operational efficiencies  Better risk management through better controls  Improved SEO and analytics through the right content with the right key words  More effective personalization and targeting 1/26/2014  Better 16
  17. 17. OUR SATISFIED CUSTOMERS  And more Corbelsoft Technologies Systems  Tychons Business Solutions  HCL  Value Global  Perfint Health Care  Collabera  Patni  Santron Systems  Teknip  EASA College of Engineering and Technology  Siva Hospitals 1/26/2014  Gemini 17
  18. 18. THANK YOU 1/26/2014 Corbelsoft Technologies Please call us for customized content solutions | Website design and development | Website Content | Social Media marketing Corbelsoft technologies , your partner of choice… 18

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