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A lone writer's journey to the startup galaxy

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As exciting and refreshing it is to work in a fast-paced start-up environment, it comes with its own set of challenges of doing more with less resources. In this presentation, we will discuss some key observations to help you decide whether that high paying start-up job is worth your time and how it can impact your (technical) writing career.

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A lone writer's journey to the startup galaxy

  1. 1. A lone writer’s guide to the startup galaxy Priti Gaikwad
  2. 2. Contents Execute Navigating the startup galaxy Purpose Why am I doing this session? Decide Looking through the telescope
  3. 3. 1. Why am I doing this session?
  4. 4. Who am I? ▷ Content Strategist at (AIRA MATRIX (a startup for AI products in medical imaging and pathology) ▷ 17 years’ of experience in technical, content and marketing assignments. Why am I doing this session? What I do? 5% 45% 15% 15% 20% Technical Writing Marketing Collateral Social Media Marketing Pitch Decks Graphics and layouts
  5. 5. Disclaimer ▷ Only inspired by the book title and the quotes ▷ This is not an anti-startup session ▷ Share experiences to help make an informed decision ▷ Gain insights on how I can do my job better! ▷ Note to self: “Don't Panic.”
  6. 6. 2. Looking through the Telescope
  7. 7. Overview ▷ Basics ▷ Key Concepts ▷ Statistics ▷ Research ▷ Inquire ▷ Evaluate ▷ Decide - To accept or to not accept
  8. 8. Startup Basics ▷ Startup - A startup or start up is a company initiated by individual founders or entrepreneurs to search for a repeatable and scalable business model. ▷ Difference between Startup and SMEs – Startup (Exploded growth)- being unique, being different, standing out against other businesses. Typically built on experience as they grow – adapting and changing with the way the market goes. SMEs (Moderate growth)- designed to be sustainable from the word ‘go’. Their creators will have analysed a market, found a gap, found consumers and pitched to them.
  9. 9. Let’s review some concepts Angel investors Burn rate Exit strategy Bootstrapping Pitch Deck FMA First Mover Advantage Freemium Runway MVP Minimum Viable Product
  10. 10. Startup Phases
  11. 11. Statistics
  12. 12. Best Mumbai Startups ▷ Quikr ▷ Pepperfry ▷ OLA ▷ Tinyowl ▷ Toppr ▷ Bookmyshow
  13. 13. Why Startups Fail? 90% failure rate in the first 2 years since launch ▷ No market demand for your product ▷ Weak team, poor leadership ▷ Inability to raise capital ▷ Ignoring and not avoiding cash burn ▷ Poor marketing (and/or sales) ▷ Reluctance to get feedback and criticism on prototypes ContentMart, ebay, TaxiforSure
  14. 14. Research ▷ Founders ▷ Funding ▷ Vision | Roadmap | Pitch Deck ▷ MVP ▷ FMA ▷ Knock on the Glassdoor!
  15. 15. Inquire ▷ Current documentation status ▷ In house tools and setup ▷ Scope of Work ▷ Support team ▷ Product readiness ▷ Reporting Structure
  16. 16. Decide -To accept or To not accept ▷ Employer friendly policies ▷ Decision making power ▷ Show me the money ▷ Your long term and short term goals
  17. 17. Evaluate ▷ Your skills vs Their expectations ▷ Current stage of your career ▷ Growth prospects ▷ Putting in more hours than usual ▷ LEARNING CURVE
  18. 18. 3. Navigating the Galaxy
  19. 19. Overview ▷ Taking Stock ▷ Learning the Ropes ▷ Identifying the Gaps ▷ Raising Alarms ▷ Coming into Your Own ▷ Pros & Cons
  20. 20. Taking Stock “Would it save you a lot of time if I just gave up and went mad now?” ▷ Current processes ▷ Product timelines ▷ Existing documentation and source files ▷ Templates (if any) ▷ Induction ▷ Immediate tasks
  21. 21. Keeping Track “Time is an illusion…” ▷ Content Calendar https://coschedule.com/blog/annual-content-calendar-template/ https://blog.hubspot.com/blog/tabid/6307/bid/33415/the-social- media-publishing-schedule-every-marketer-needs-template.aspx ▷ MoMs ▷ Timesheet
  22. 22. Learning the Ropes “We demand rigidly defined areas of doubt and uncertainty!” ▷ Doing as your told ▷ Getting domain expertise ▷ Executing a delivery cycle ▷ Understanding the review process ▷ Building content chunks
  23. 23. Identifying Gaps “So this is it," said Arthur, "We are going to die.“ ▷ Processes ▷ Requirements ▷ Tools and Software ▷ What you need to learn ▷ What you need to unlearn
  24. 24. Raising Alarms “I'd far rather be happy than right any day.” ▷ Ask for help at the first level ▷ Be clear about your expertise levels ▷ Say NO when you are in doubt ▷ Insist on design and UX help ▷ Establish boundaries about your scope
  25. 25. Coming into your own “Did I do anything wrong today," he said, "or has the world always been like this and I've been too wrapped up in myself to notice?” ▷ Create a process flow diagram ▷ Educate about documentation processes ▷ Keep track with Jira etc. ▷ Recommend software/tools with adequate logic and pricing ▷ Build a good external/internal support team for things you cannot do
  26. 26. The Bad ▷ Too much work (Read that again…) ▷ Dull, dreary days till the product is being ‘EVOLVED’ ▷ 90% of the time, start from scratch ▷ Financial/technical resource constraints ▷ Lack of an editorial review ▷ Ever changing requirements - FOCUS ▷ No clarity - technical docs to start with ▷ Impossible timelines The Good ▷ Learning curve is awesome! ▷ Add many feathers (skills) to your cap ▷ Expand your horizons ▷ Hone your editorial skills ▷ Learn to do more with less ▷ Contribute to the product design and flow ▷ Establish processes and workflows ▷ Flat hierarchy - get yourself heard more often
  27. 27. “ About Me Priti Gaikwad is a prolific and seasoned content strategist with a diverse portfolio inclusive of technical, marketing and brand building initiatives. She believes that the synergy of customer-centric strategy, impactful content and responsive design is essential for the success of marketing and sales campaigns. Priti’s key expertise lies in creating empathetic and engaging content that is able to convince and convert audiences from potential leads to loyal customers. gprits@gmail.com
  28. 28. “Q&A
  29. 29. ““So long, and thanks for your patience.”

As exciting and refreshing it is to work in a fast-paced start-up environment, it comes with its own set of challenges of doing more with less resources. In this presentation, we will discuss some key observations to help you decide whether that high paying start-up job is worth your time and how it can impact your (technical) writing career.

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