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GLOBAL
INSIGHTS
REPORT
Android Platform (Google Play Store)
Data Collection 9 Nov. - 8 Dec.

November 2013

www.priorid...
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TABLE OF CONTENTS

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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INTRODUCTION
Welcome to Priori!
Thank you for purchasing our report! We hope
it helps you make better decisions in the ...
.

EXECUTIVE SUMMARY
• This report focuses primarily on the size and composition of the global market for Android apps.
Th...
.

EXECUTIVE SUMMARY (CONTINUED)
• We compare the number of apps to the number of downloads as a proxy for market saturati...
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EXECUTIVE SUMMARY (CONTINUED)
• When we consider all paid apps regardless of release date ranked in terms of in-month d...
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THE
BIG
PICTURE
The following pages provide a high-level overview of the global
mobile apps market. We look at key mark...
Global Snapshot

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How large is the Android market for mobile apps?
The figures below provide a general picture of the glo...
Comparative Country Information

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How is the global mobile apps market comprised by country?
While the Google Play store...
Comparative Country Information

.

How is the global mobile apps market comprised by country? (continued)
Mobile App Mark...
Country Growth Comparison

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How are the individual countries growing?
The following graph displays the growth of the mob...
Platform Comparison by Country

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How does the size of the global mobile apps market vary
by platform?
The following tabl...
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THE
INDEPTH
LOOK
The following pages break down the global app market into its
component categories to provide a closer...
App Market Composition by Category

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Which categories comprise the global app market?
The table below displays the categ...
App Market Saturation by Category

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What is the level of market saturation by category?
In the figure below, we use the r...
Category Monetization

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How do the different categories monetize?
The following figures show how different monetization m...
Category Monetization

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How do the different categories monetize? (continued)
App Category Monetization - Android (conti...
Paid App Price Distribution

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What is the price distribution of pay-per-download apps
across categories?
The price distr...
Paid App Price Distribution

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What is the price distribution of pay-per-download apps
across categories? (continued)
Glo...
Paid App Revenue By Category

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How large are the in-month revenues for pay-per-download
apps across categories?
The foll...
Paid App Revenue By Category

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How large are the in-month revenues for pay-per-download
apps across categories? (continu...
Paid App Revenue Distribution

.

What is the distribution of in-month revenues for payper-download apps across categories...
Paid App Revenue Distribution

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What is the distribution of in-month revenues for pay-perdownload apps across categories...
App Store Rating Distribution

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What is the distribution of app store ratings across categories?
The distribution of ave...
App Store Rating Distribution

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What is the distribution of app store ratings across categories? (continued)
Average App...
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KEY
TITLES
&
PUBLISHERS
The following pages identify the key players in the global app
market, from up-and-coming new e...
Top NEW Free App Titles

26/ 38

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What are the top NEW free titles?
The following table provides insight into which free...
Top NEW Paid App Titles

27/ 38

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What are the top NEW paid titles?
The following table provides insight into which paid...
Top Publishers of NEW Free & Paid Apps

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Who are the top publishers of NEW free and paid apps?
The following tables prov...
Top Free App Titles - IN-MONTH

29/ 38

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What are the top free titles in terms of IN-MONTH downloads?
The following tabl...
Top Paid App Titles - IN-MONTH

30/ 38

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What are the top paid titles in terms of IN-MONTH downloads?
The following tabl...
Top Publishers of Free & Paid Apps - IN-MONTH

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Who are the publishers of top free and paid apps in terms
of IN-MONTH do...
Top Free App Titles - ALL-TIME

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What are the top free titles in terms of ALL-TIME downloads?
The following table provid...
Top Paid App Titles - ALL-TIME

33/ 38

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What are the top paid titles in terms of ALL-TIME downloads?
The following tabl...
Top Publishers of Free & Paid Apps - ALL-TIME

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Who are the publishers of top free and paid apps in terms
of ALL-TIME do...
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APPENDIX

www.prioridata.com
Glossary

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Glossary
Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month
repor...
Methodology

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Methodology
Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phon...
License Type & Disclaimer

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License Type & Disclaimer
License Type . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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Priori Data Global Insights Report for Android - November 2013

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Each Month, Priori publishes reports on the global app market for both iOS and Android.
Key Questions Addressed in the reports:
- How large is the global market for mobile apps in terms of apps, publishers, and downloads?
- How do the markets for Android and iOS compare across different countries in terms of size and growth?
- How large are the various app markets and which countries are growing most quickly?
- Which categories comprise the global app ecosystem and which are the most popular?
- How do the individual categories monetize?
- What is the price distribution for pay-per-download apps across categories?
- What is the revenue distribution for pay-per-download apps across categories (excludes in-app purchase revenue)?
- What is the user star ratings distribution for apps across categories?
- What are the top new app titles and publishers on a global basis by downloads?
- What are the top all-time titles and publishers on a global basis by downloads?

See more at: http://prioridata.com/appmarket-reports/

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Priori Data Global Insights Report for Android - November 2013

  1. 1. . GLOBAL INSIGHTS REPORT Android Platform (Google Play Store) Data Collection 9 Nov. - 8 Dec. November 2013 www.prioridata.com
  2. 2. . TABLE OF CONTENTS Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 3 THE BIG PICTURE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Global Snapshot . . . . . . . . . . Comparative Country Information Country Growth Comparison . . . Platform Comparison by Country . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 . 8 . 10 . 11 THE IN-DEPTH LOOK . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … App Market Composition by Category App Market Saturation by Category . Category Monetization . . . . . . . . Paid App Price Distribution . . . . . . Paid App Revenue By Category . . . Paid App Revenue Distribution . . . . App Store Rating Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 14 15 17 19 21 23 KEY TITLES & PUBLISHERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Top NEW Free App Titles . . . . . . . . . . . . . Top NEW Paid App Titles . . . . . . . . . . . . . Top Publishers of NEW Free & Paid Apps . . . . Top Free App Titles - IN-MONTH . . . . . . . . . Top Paid App Titles - IN-MONTH . . . . . . . . . Top Publishers of Free & Paid Apps - IN-MONTH Top Free App Titles - ALL-TIME . . . . . . . . . . Top Paid App Titles - ALL-TIME . . . . . . . . . . Top Publishers of Free & Paid Apps - ALL-TIME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 27 28 29 30 31 32 33 34 APPENDIX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 License Type & Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
  3. 3. . INTRODUCTION Welcome to Priori! Thank you for purchasing our report! We hope it helps you make better decisions in the mobile app economy. This report, the Global Insights Report, provides a comprehensive view of app activity at the global level. It is designed to display key statistics around the size, composition, growth, monetization, and user satisfaction within the global market and its component countries and categories. It also provides information on the top apps and publishers over the reporting period. This report is based on data collected directly from the app stores, and is supplemented by download estimates and app classifications which are generated through Priori’s proprietary technologies. Please see the Methodology page in the Appendix of this report for further detail on our approach. We are committed to bringing transparency to the app market through data. If you have questions about this report or would like to inquire about our data capabilities please contact us at reports@prioridata.com. Priori Data GmbH Berlin
  4. 4. . EXECUTIVE SUMMARY • This report focuses primarily on the size and composition of the global market for Android apps. This includes 24 countries and 30 application categories. Note that for Android we only track apps in the Google Play store, which is not supported by all Android devices or markets. • As of November 2013, there are 1,125,809 apps in the Google Play store, 81% of which are free and 19% of which are paid. 5.4% of all apps have in-app purchase. Compared to October 2013, the number of free apps available for download in the app store increased by 12.5% while the number of paid apps available for download increased by 2.3%. 60,931 apps were deleted from the app store during November 2013. • Out of the total number of apps detected, 22% were released within the last three months and 13.7% are gaming applications. • Associated with all apps in the Google Play Store are 299,268 publishers, 16.9% of which publish games. The average number of apps per publisher is 3.8. • In November 2013, we estimate that there were around around 4.4 billion downloads of Android applications. Of these, 99.8% of downloads were accounted for by apps that are free to download, 24.3% by new apps and 33.5% by gaming apps. • In November 2013, 14 out of 25 countries we track experienced solid growth in in-month downloads versus the prior month. At the global level, in-month downloads decreased by 10.1%. The United States was the country with the highest number of Android downloads in November 2013. In terms of month-over-month download growth, Norway was the fastest growing on the Android platform. • Across the countries where we maintain information on both iOS and Android, 22 out of 24 countries experienced more in-month downloads of Android apps versus iOS apps in November 2013. In terms of Android versus iOS downloads for November 2013 China showed the largest disparity while Canada showed the smallest disparity. • In terms of Android in-month downloads, the United States was the leader among the countries in our database, with a 24.3% share of November 2013 downloads. The next largest country, Russia, had a share of 8.4%. • Tools was the leader among the native categories, with 633,190,436 downloads in November 2013, followed by Arcade Games and Casual Games, with 444,557,851 and 428,940,625, respectively. • The fastest growing category was News and Magazines, with a 99.7% growth in month-overmonth downloads in November 2013.
  5. 5. . EXECUTIVE SUMMARY (CONTINUED) • We compare the number of apps to the number of downloads as a proxy for market saturation at the category level. Business apps have the highest app-to-download ratio at 2.67 apps per thousand downloads. Racing Games apps have the lowest app-to-download ratio, at 0.03 apps per thousand downloads. • In November 2013 the News and Magazines category had the highest proportion of free-topaid apps. Among free apps, the Card Games category was the most likely to contain in-app purchase while among the paid apps the Brain Games category had the highest proportion of apps with in-app purchase. • Among the pay-per-download apps, Business apps tend to be the most expensive, with a median price of $4.58, while apps belonging to the Racing Games category tend to be the least expensive, with a median price of $1.49. • Among the pay-per-download apps, the highest grossing category in November 2013 was Arcade Games, with in-month revenues of $6,611,399 (excluding revenues from in-app purchases). The lowest grossing category was Comics. • At the app level, the Racing Games category tends to have the highest in-month revenues from paid downloads, with category median revenues of $254 (excluding revenues from in-app purchases). Conversely, the Personalization category tends to have the lowest in-month revenues for pay-per-download apps, with category median revenues of only $59. • Books and Reference app users tend to be the most satisfied while Shopping app users tend to be the least satisfied, with average Android app store ratings of 4.3 stars and 3.9 stars, respectively. • Among free apps released within the last three months, Samsung Electronics's Samsung Print Service Plugin tops the list, with 17,812,000 downloads in November 2013 and an average app store rating of 4.1 stars, followed by Outfit7's My Talking Tom and EA Swiss Sarl's Plants vs. Zombies™ 2. Apps on this list are ranked based on their in-month downloads. • Among paid apps released within the last three months, Ubisoft Entertainment's Rayman Fiesta Run tops the list, garnering the highest number of in-month downloads among its peers with 38,000 downloads in November 2013 and an average app store rating of 4.4 stars. Bithack's Principia and Rovio Mobile Ltd.'s Angry Birds Star Wars II take second and third place, respectively. • When we consider all free apps regardless of release date ranked in terms of in-month downloads, Google Inc.'s Google Play Newsstand tops the list with 94,914,000 downloads in November 2013 and an average app store rating of 3.4. Google Inc.'s YouTube and Google Inc.'s Google Search take second and third place in terms of their in-month download numbers, respectively.
  6. 6. . EXECUTIVE SUMMARY (CONTINUED) • When we consider all paid apps regardless of release date ranked in terms of in-month downloads, SwiftKey's SwiftKey Keyboard tops the list with 433,000 downloads in November 2013 and an average app store rating of 4.6. Mojang's Minecraft - Pocket Edition and androidslide's Camera ZOOM FX take second and third place in terms of their in-month download numbers, respectively. • When we consider all free apps regardless of release date ranked in terms of all-time downloads, Google Inc.'s YouTube tops list with 725,131,000 all-time downloads and an average app store rating of 4.0, while Google Inc.'s Gmail and Facebook's Facebook have the second and third highest all-time download numbers, respectively. • When we consider all paid apps regardless of release date ranked in terms of all-time downloads, SwiftKey's SwiftKey Keyboard garnered the most all-time downloads among the paid apps, with 5,069,000 all-time downloads as of November 2013, followed by androidslide's Camera ZOOM FX and JFDP Labs's Paper Camera.
  7. 7. . THE BIG PICTURE The following pages provide a high-level overview of the global mobile apps market. We look at key market statistics and examine how they vary across countries and platforms. www.prioridata.com
  8. 8. Global Snapshot . How large is the Android market for mobile apps? The figures below provide a general picture of the global Android mobile apps market, including key statistics and recent changes in market size. All statistics are given at the global level. Global Android Mobile Apps - Basic Market Composition Apps Statistic November 2013 October 2013 Change % Change Number of Free Apps 912,452 810,933 + 101,519 + 12.5% Number of Paid Apps 213,357 208,506 + 4,851 + 2.3% Total (Free + Paid) Number of Apps 1,125,809 1,019,439 + 106,370 + 10.4% Of Which Are New 22.0% 20.2% + 180 bps Of Which Are Games 13.7% 13.7% + 0 bps Of Which Have In-App Purchase 5.4% 5.4% + 0 bps 60,931 47,984 + 12,947 + 27.0% Statistic November 2013 October 2013 Change % Change Number of App Publishers 299,268 277,883 + 21,385 + 7.7% 16.9% 16.4% + 50 bps Average Apps Per Publisher 3.8 3.7 + 0.1 + 2.7% Average In-Month Downloads Per Publisher 14,578 17,471 - 2,893 - 16.6% Statistic November 2013 October 2013 Change % Change Estimated Free Downloads 4,354,020,308 4,844,573,463 - 490,553,155 - 10.1% Estimated Paid Downloads 8,591,179 10,332,949 - 1,741,770 - 16.9% Total (Free + Paid) Estimated Downloads 4,362,611,487 4,854,906,412 - 492,294,925 - 10.1% Of New Apps 24.3% 19.8% + 450 bps Of Gaming Apps 33.5% 32.6% + 90 bps Of Apps with In-App Purchase 27.8% 27.1% + 70 bps 3,875 4,762 - 887 - 18.6% Statistic November 2013 October 2013 Change % Change Estimated In-Month Revenue from Paid Downloads $31,328,657 $38,826,476 - $7,497,819 - 19.3% Number of Apps Deleted In Month Publishers Of Which Publish Games Downloads Average In-Month Downloads Per App Revenue Note: Estimated revenue from downloads of paid apps excludes in-app purchase revenue. 7/ 38
  9. 9. Comparative Country Information . How is the global mobile apps market comprised by country? While the Google Play store is “global” in nature, Priori estimates individual country downloads, allowing us to compare performance across countries. In November 2013, the top ranked country in terms of downloads was the United States which also held this position in the previous month. Downloads By Country - Android % of In-Month Downloads Country Rank (November 2013) Country Rank (October 2013) 1 1 2 Country Download Share (November 2013) Download Share (October 2013) United States 24.3% 31.8% 3 Russia 8.4% 7.7% 3 5 Spain 6.7% 6.7% 4 2 South Korea 6.5% 8.1% 5 4 United Kingdom 5.8% 7.2% 6 11 France 4.7% 2.7% 7 9 Taiwan 4.4% 3.0% 8 6 Brazil 4.2% 4.8% 9 8 Japan 3.7% 4.0% 10 7 Germany 3.4% 4.4% 11 10 Italy 3.0% 2.8% 12 14 Netherlands 2.8% 1.1% 13 17 Portugal 2.6% 0.7% 14 13 Poland 1.9% 1.3% 15 12 Australia 1.6% 1.4% 16 16 Canada 1.2% 0.9% 17 20 Sweden 1.1% 0.6% 18 23 Switzerland 1.1% 0.3% 19 15 China 1.1% 1.1% 20 25 Norway 0.9% 0.2% 8/ 38
  10. 10. Comparative Country Information . How is the global mobile apps market comprised by country? (continued) Mobile App Market Size By Country - Android (continued) % of In-Month Downloads Country Rank (November 2013) Country Rank (October 2013) 21 18 22 Country Download Share (November 2013) Download Share (October 2013) Austria 0.8% 0.7% 21 Czech Republic 0.7% 0.5% 23 19 Hungary 0.7% 0.6% 24 24 Finland 0.7% 0.3% 25 22 Denmark 0.5% 0.3% All Other 7.4% 6.6% 9/ 38
  11. 11. Country Growth Comparison . How are the individual countries growing? The following graph displays the growth of the mobile apps market in countries across the globe, in terms of app downloads. For each country, the percentage growth over the last month is shown. As shown below, 14 out of 25 countries we track experienced solid growth in in-month downloads in November 2013. At the global level, in-month downloads decreased by 10.1%. Growth of Android Mobile Apps Market in Countries Across the Globe Growth in In-Month Downloads from Previous Month Norway 334.5% Portugal 241.3% Switzerland 213.4% Netherlands 119.9% Finland 103.0% Sweden 63.1% France 57.3% Denmark 48.3% Czech Republic 38.0% Poland 28.9% Taiwan 28.7% Canada 11.6% Austria 9.1% Australia 1.1% Hungary −1.0% Russia −1.3% Italy −3.4% Spain −11.0% China −13.1% Japan −16.8% Brazil −21.4% South Korea −27.8% United Kingdom −28.3% Germany −31.2% United States −31.3% GLOBAL −10.1% 0% 100% 200% 300% 10/ 38
  12. 12. Platform Comparison by Country . How does the size of the global mobile apps market vary by platform? The following table shows how the size of the mobile app market varies by platform in countries across the globe. Market size in a given country is measured using total in-month app downloads across all app categories. Two platforms are considered -- Android and iOS. While the dynamics of the iOS and Android markets are quite different globally, we do think it is valuable to illustrate a basic comparison between the two. 22 out of 24 countries experienced more in-month downloads of Android apps versus iOS apps in November 2013. The country with the highest number of Android downloads in November 2013 is The United States. 14 out of 23 countries experienced higher month-over-month download growth on the Android platform versus on iOS. Norway was the fastest growing on the Android platform while China showed the largest disparity in November 2013 Android vs. iOS downloads. Android vs. iOS in Terms of App Downloads October 2013 and November 2013 Downloads by Country Android Downloads (November 2013) Android Downloads (October 2013) Change in Android Downloads (%) iOS Downloads (November 2013) iOS Downloads (October 2013) Change in iOS Downloads (%) 1,060,173,515 1,544,164,888 -31.3% 420,108,508 455,167,173 -7.7% Russia 366,869,063 371,821,859 -1.3% 76,211,938 78,162,195 -2.5% Spain 291,158,303 327,296,506 -11.0% 26,803,388 28,439,655 -5.8% South Korea 285,438,856 395,590,054 -27.8% 52,113,764 54,850,927 -5.0% United Kingdom 251,656,272 350,779,874 -28.3% 79,858,833 82,779,091 -3.5% France 205,676,524 130,752,401 57.3% 51,682,714 54,933,941 -5.9% Brazil 183,741,361 233,793,804 -21.4% 32,378,377 33,360,881 -2.9% Japan 161,083,410 193,712,064 -16.8% 206,460,477 222,754,030 -7.3% Germany 147,851,775 214,875,568 -31.2% 49,654,868 53,573,088 -7.3% Italy 131,177,360 135,781,120 -3.4% 44,689,806 43,588,624 2.5% Country United States Netherlands 120,184,046 54,649,824 119.9% 24,096,889 26,982,052 -10.7% Portugal 112,667,077 33,014,255 241.3% 5,510,599 5,065,430 8.8% Poland 84,268,265 65,367,916 28.9% 5,276,539 5,581,331 -5.5% Australia 68,876,901 68,094,850 1.1% 34,840,626 38,260,553 -8.9% Canada 51,124,048 45,820,215 11.6% 43,103,828 44,813,943 -3.8% Sweden 48,330,226 29,631,744 63.1% 16,494,943 17,414,153 -5.3% Switzerland 47,583,660 15,183,176 213.4% 15,586,045 15,372,615 1.4% China 46,017,323 52,925,827 -13.1% 536,899,899 518,522,740 3.5% Norway 40,049,303 9,218,156 334.5% 8,481,247 9,098,722 -6.8% Austria 34,710,544 31,805,915 9.1% 9,710,081 9,180,807 5.8% Hungary 29,792,524 30,107,156 -1.0% 2,949,480 3,062,676 -3.7% Finland 28,987,572 14,278,938 103.0% 4,859,226 5,319,171 -8.6% Denmark 22,762,371 15,350,037 48.3% 12,266,172 13,290,392 -7.7% 11/ 38
  13. 13. . THE INDEPTH LOOK The following pages break down the global app market into its component categories to provide a closer look at what drives activity. www.prioridata.com
  14. 14. App Market Composition by Category . Which categories comprise the global app market? The table below displays the categories comprising the global app market, ranked in terms of current month downloads. The largest category is Tools, with 633,190,436 downloads in November 2013. The Tools category also held the 1st place position in the prior month. The fastest growing category is News and Magazines, with a 99.7% growth in month-over-month downloads. Comics experienced the largest month-overmonth decline, at -41.7%. Global App Market Composition - Android Category Information Category Rank (November 2013) Category Rank (October 2013) 1 1 2 Category Apps Change in Apps Publishers Change in Publishers Downloads Change in Downloads Tools 76,471 7.9% 41,182 7.5% 633,190,436 7.6% 3 Arcade Games 36,212 7.9% 17,098 11.2% 444,557,851 -4.7% 3 2 Casual Games 38,687 10.9% 15,930 12.2% 428,940,625 -9.4% 4 4 Entertainment 101,061 16.8% 37,662 15.1% 304,115,515 -17.0% 5 5 Communication 24,994 8.4% 15,171 5.1% 303,470,606 -12.5% 6 6 Brain Games 57,560 13.7% 23,432 14.0% 265,407,581 -13.7% 7 9 Music and Audio 49,832 9.3% 13,533 8.6% 188,886,790 -9.0% 8 10 Media and Video 21,809 0.9% 9,426 3.7% 178,270,861 3.7% 9 7 Personalization 80,651 14.6% 10,125 11.9% 175,623,680 -33.3% 10 8 Social 26,404 6.9% 17,749 6.2% 167,176,575 -20.0% 11 13 Racing Games 4,464 6.5% 1,897 5.0% 162,634,147 3.2% 12 12 Productivity 31,281 6.7% 19,626 6.2% 140,974,652 -11.6% 13 11 Photography 13,399 5.3% 6,301 4.9% 140,109,583 -16.5% 14 20 News and Magazines 31,996 7.9% 14,958 7.3% 132,639,180 99.7% 15 16 Sports Games 6,138 0.4% 3,023 1.9% 97,337,835 -12.1% 16 14 Books and Reference 72,458 8.1% 14,218 7.4% 94,872,348 -33.6% 17 15 Lifestyle 81,703 12.1% 32,956 8.7% 89,200,903 -23.8% 18 17 Travel and Local 56,209 9.4% 20,807 6.9% 64,924,490 -33.8% 19 19 Card Games 10,874 7.5% 4,314 2.7% 61,979,327 -8.2% 20 18 Education 83,081 13.0% 28,923 11.1% 61,197,727 -14.2% 21 22 Shopping 20,548 8.3% 11,945 6.9% 48,798,787 -10.8% 22 21 Health and Fitness 30,816 10.6% 15,304 8.4% 33,139,210 -39.8% 23 24 Sports 31,788 4.6% 13,816 6.1% 30,981,649 -9.8% 24 23 Finance 25,489 7.7% 15,533 6.9% 28,908,880 -32.7% 25 25 Business 63,367 16.8% 29,146 11.2% 23,746,056 -13.7% 26 26 Weather 5,393 25.9% 2,694 3.7% 21,952,887 -10.6% 27 27 Transportation 14,498 4.8% 9,334 5.1% 15,539,164 -31.5% 28 28 Comics 8,277 -1.6% 2,388 0.0% 11,397,041 -41.7% 29 30 Libraries and Demo 5,176 3.7% 2,786 2.7% 6,393,565 -8.5% 30 29 Medical 15,173 7.9% 7,071 6.4% 6,243,536 -12.6% 13/ 38
  15. 15. App Market Saturation by Category . What is the level of market saturation by category? In the figure below, we use the ratio of apps-per-thousand downloads as a proxy for the level of saturation in each of the categories comprising the global app market. The category with the highest app-to-download ratio is Business. The category with the lowest appto-download ratio is Racing Games. Global App Market Composition - Android Apps Per Thousand Downloads Business 2.67 Medical 2.43 Education 1.36 Sports 1.03 Transportation 0.93 Health and Fitness 0.93 Lifestyle 0.92 Finance 0.88 Travel and Local 0.87 Libraries and Demo 0.81 Books and Reference 0.76 Comics 0.73 Personalization 0.46 Shopping 0.42 Entertainment 0.33 Music and Audio 0.26 Weather 0.25 News and Magazines 0.24 Productivity 0.22 Brain Games 0.22 Card Games 0.18 Social 0.16 Media and Video 0.12 Tools 0.12 Photography 0.10 Casual Games 0.09 Communication 0.08 Arcade Games 0.08 Sports Games 0.06 Racing Games 0.03 0 1 2 3 4 14/ 38
  16. 16. Category Monetization . How do the different categories monetize? The following figures show how different monetization methods are utilized by the various categories. Figures in parentheses denote the prior month values. Note that the apps counted below only include apps which have been downloaded in the past month and that were not removed from app store. The category with the highest proportion of free versus paid apps is News and Magazines. Among free apps, the category most likely to contain in-app purchase is Card Games. Among paid apps, the category most likely to contain in-app purchase is Brain Games. App Category Monetization - Android % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Entertainment 29,719 95% (94%) 4% (6%) 1% (0%) 0% (0%) Personalization 21,126 91% (90%) 6% (9%) 3% (0%) 0% (0%) Tools 19,322 92% (92%) 5% (7%) 3% (1%) 0% (0%) Brain Games 16,149 80% (78%) 18% (22%) 2% (0%) 1% (0%) Casual Games 15,040 80% (76%) 18% (24%) 2% (0%) 1% (0%) Arcade Games 14,307 73% (69%) 22% (29%) 3% (1%) 1% (1%) Lifestyle 14,258 94% (94%) 5% (6%) 1% (0%) 0% (0%) Education 14,034 86% (86%) 12% (14%) 2% (0%) 0% (0%) Books and Reference 13,472 92% (92%) 6% (8%) 1% (0%) 0% (0%) Music and Audio 12,516 94% (93%) 4% (6%) 1% (0%) 0% (0%) News and Magazines 7,328 91% (94%) 9% (6%) 0% (0%) 0% (0%) Media and Video 7,236 94% (92%) 4% (8%) 2% (0%) 0% (0%) Productivity 6,346 88% (87%) 7% (12%) 5% (1%) 0% (0%) Communication 5,968 89% (85%) 8% (14%) 3% (0%) 0% (0%) Travel and Local 5,957 91% (89%) 6% (11%) 2% (0%) 1% (0%) Sports 5,601 91% (92%) 7% (8%) 1% (0%) 0% (0%) Social 5,555 89% (83%) 10% (16%) 1% (0%) 0% (0%) Finance 5,482 96% (95%) 3% (5%) 1% (0%) 0% (0%) Health and Fitness 5,087 89% (88%) 7% (11%) 3% (1%) 0% (0%) Photography 4,507 87% (88%) 9% (12%) 3% (0%) 0% (0%) Card Games 4,105 70% (64%) 28% (35%) 2% (0%) 0% (0%) Business 3,998 93% (91%) 5% (8%) 2% (1%) 0% (0%) Transportation 3,521 92% (88%) 5% (11%) 2% (1%) 0% (0%) Shopping 3,432 98% (98%) 2% (2%) 0% (0%) 0% (0%) Racing Games 2,820 81% (81%) 15% (18%) 3% (1%) 1% (0%) 15/ 38
  17. 17. Category Monetization . How do the different categories monetize? (continued) App Category Monetization - Android (continued) % of Apps Using the Following Monetization Methods Category Name Apps Free Free w/ In-App Purchase Paid Paid w/ In-App Purchase Sports Games 2,747 78% (75%) 19% (24%) 3% (0%) 1% (0%) Medical 1,932 91% (89%) 7% (11%) 2% (0%) 0% (0%) Comics 1,855 93% (90%) 7% (10%) 1% (0%) 0% (0%) Weather 1,597 89% (86%) 6% (12%) 4% (2%) 0% (1%) 994 96% (98%) 1% (2%) 3% (0%) 0% (0%) Libraries and Demo Note: Percentages have been rounded and may not sum up to 100%. 16/ 38
  18. 18. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? The price distribution of pay-per-download apps is given in the table below. Again, only apps which have been downloaded in the past month and that were not removed from app store are counted. Figures in parentheses denote the prior month values. The Business category tends to have the most expensive pay-per-download apps, with a category median price of $4.58. Conversely, the Racing Games category tends to have the least expensive payper-download apps, with a category median price of only $1.49. For the bulk of categories, the median price of pay-per-download apps decreased relative to last month. Global Paid Apps - Android Paid App Price Distribution Category Name Paid Apps Min Max Median Average Arcade Games 620 $0.68 ($0.95) $17.40 ($18.69) $2.61 ($2.99) $3.02 ($3.80) Tools 586 $0.68 ($0.68) $75.00 ($9.95) $2.04 ($2.54) $3.19 ($3.01) Personalization 566 $0.68 ($0.96) $199.99 ($16.99) $1.50 ($1.99) $2.18 ($2.92) Brain Games 409 $0.68 ($0.99) $10.92 ($6.53) $2.01 ($2.04) $2.42 ($2.45) Casual Games 334 $0.79 ($0.99) $15.46 ($4.67) $1.99 ($1.22) $2.53 ($1.91) Productivity 328 $0.91 ($0.99) $39.99 ($9.99) $2.95 ($3.99) $3.86 ($4.46) Education 323 $0.68 ($0.98) $39.99 ($4.99) $2.56 ($1.97) $3.57 ($2.14) Entertainment 209 $0.82 ($0.99) $17.77 ($9.99) $1.52 ($2.49) $2.33 ($3.62) Books and Reference 193 $0.68 ($0.99) $29.99 ($5.08) $3.32 ($2.54) $4.93 ($2.79) Music and Audio 188 $0.68 ($2.93) $21.08 ($20.42) $2.99 ($4.19) $3.71 ($6.03) Health and Fitness 187 $0.95 ($0.99) $11.37 ($5.68) $2.27 ($2.27) $2.67 ($2.99) Communication 167 $0.81 ($1.49) $17.99 ($15.52) $2.95 ($4.82) $3.35 ($5.71) Photography 158 $0.90 ($2.91) $9.99 ($4.99) $1.99 ($3.99) $2.47 ($3.76) Travel and Local 130 $0.95 ($1.37) $95.61 ($5.03) $4.08 ($4.15) $14.15 ($3.67) Card Games 129 $0.96 ($1.99) $19.99 ($20.76) $2.99 ($12.46) $5.39 ($11.92) Lifestyle 126 $0.68 ($2.21) $18.92 ($2.21) $1.99 ($2.21) $3.17 ($2.21) Media and Video 122 $0.90 ($0.99) $29.00 ($5.74) $2.99 ($3.99) $3.77 ($3.76) Sports Games 97 $0.90 ($0.98) $9.99 ($7.99) $1.99 ($3.63) $2.37 ($4.19) Racing Games 91 $0.68 ($0.96) $6.13 ($6.13) $1.49 ($1.12) $1.89 ($2.19) Business 77 $0.99 ($4.99) $31.91 ($14.99) $4.58 ($12.95) $6.58 ($10.98) 17/ 38
  19. 19. Paid App Price Distribution . What is the price distribution of pay-per-download apps across categories? (continued) Global Paid Apps - Android (continued) Paid App Price Distribution Category Name Paid Apps Min Max Median Average Weather 72 $0.90 ($1.13) $34.15 ($4.58) $1.99 ($3.01) $2.97 ($2.85) Transportation 71 $0.91 ($2.86) $61.46 ($18.69) $2.84 ($4.49) $6.36 ($7.63) Finance 70 $0.82 ($3.40) $10.00 ($3.40) $2.47 ($3.40) $3.20 ($3.40) Social 69 $0.93 ($1.99) $6.28 ($4.00) $1.99 ($3.26) $2.22 ($3.19) News and Magazines 28 $1.00 ($2.99) $5.45 ($3.84) $1.99 ($3.42) $2.46 ($3.42) Shopping 15 $1.08 ($4.99) $9.99 ($4.99) $2.72 ($4.99) $3.14 ($4.99) Note: All currencies have been converted to US dollars. 18/ 38
  20. 20. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? The following table shows the current and prior month revenues for pay-per-download apps at the category level. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price multiplied by estimated in-month downloads. Note that this excludes in-app purchase revenues. The highest grossing category in November 2013 was Arcade Games, with pay-per-download revenues of $6,611,399. The revenues for this category decreased relative to the prior month. The lowest grossing category in November 2013 was Comics. Global Paid Apps - Android In-Month Paid App Revenue By Category Total Revenue (November 2013) Total Revenue (October 2013) Change in Revenue (%) Arcade Games $6,611,399 $7,427,178 -11% 2 Productivity $4,019,378 $4,024,292 0% 3 4 Tools $2,086,289 $2,780,305 -25% 4 6 Personalization $1,712,834 $1,815,681 -6% 5 5 Travel and Local $1,689,629 $1,833,316 -8% 6 11 Brain Games $1,611,593 $1,324,462 22% 7 13 Card Games $1,264,910 $1,080,643 17% 8 9 Music and Audio $1,246,213 $1,487,196 -16% 9 12 Education $1,074,445 $1,142,512 -6% 10 10 Communication $1,012,672 $1,373,449 -26% 11 7 Casual Games $ 920,846 $1,560,648 -41% 12 18 Photography $ 908,711 $ 786,079 16% 13 15 Books and Reference $ 871,159 $ 986,900 -12% 14 3 Business $ 781,397 $3,442,439 -77% 15 17 Entertainment $ 753,177 $ 792,881 -5% 16 8 Media and Video $ 692,431 $1,540,406 -55% 17 21 Sports Games $ 622,306 $ 489,771 27% 18 14 Health and Fitness $ 614,188 $ 991,991 -38% 19 19 Racing Games $ 570,035 $ 744,758 -23% 20 16 Transportation $ 438,421 $ 895,190 -51% 21 24 Weather $ 307,616 $ 311,011 -1% 22 23 Lifestyle $ 291,975 $ 330,510 -12% 23 27 Medical $ 272,988 $ 214,407 27% Rank (November 2013) Rank (October 2013) 1 1 2 Category Name 19/ 38
  21. 21. Paid App Revenue By Category . How large are the in-month revenues for pay-per-download apps across categories? (continued) Global Paid Apps - Android (continued) In-Month Paid App Revenue By Category Rank (November 2013) Rank (October 2013) 24 22 25 Category Name Total Revenue (November 2013) Total Revenue (October 2013) Change in Revenue (%) Sports $ 258,427 $ 449,637 -43% 20 Social $ 234,241 $ 550,040 -57% 26 26 Finance $ 202,281 $ 221,084 -9% 27 25 News and Magazines $ 80,224 $ 292,141 -73% 28 29 Libraries and Demo $ 76,565 $ 98,460 -22% 29 28 Shopping $ 59,700 $ 181,117 -67% 30 30 Comics $ 42,606 $ 31,866 34% 20/ 38
  22. 22. Paid App Revenue Distribution . What is the distribution of in-month revenues for payper-download apps across categories? The distribution of in-month revenues for pay-per-download apps is given in the table below. Figures in parentheses denote the prior month values. All revenue numbers have been rounded to the nearest dollar. App level revenue is calculated as the pay-per-download price multiplied by estimated in-month downloads. Note that this excludes in-app purchase revenues. The Racing Games category tends to have the highest in-month revenues for pay-per-download apps, with category median revenues of $254. Conversely, the Personalization category tends to have the lowest in-month revenues for pay-per-download apps, with category median revenues of only $59. Global Paid Apps - Android In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Personalization 3,868 $1 ($1) $ 237,388 ($ 219,545) $ 59 ($ 59) $ 443 ($ 422) Tools 2,344 $1 ($1) $ 115,050 ($ 326,099) $ 99 ($101) $ 890 ($1,108) Education 1,902 $1 ($1) $ 46,572 ($ 34,930) $102 ($120) $ 565 ($ 598) Arcade Games 1,570 $1 ($1) $ 616,549 ($ 777,786) $170 ($156) $4,211 ($4,458) Entertainment 1,359 $1 ($1) $ 127,475 ($ 176,613) $ 61 ($ 59) $ 554 ($ 598) Brain Games 1,345 $1 ($1) $ 132,664 ($ 106,851) $ 99 ($ 97) $1,198 ($ 950) Books and Reference 1,212 $1 ($1) $ 50,882 ($ 78,426) $129 ($121) $ 719 ($ 726) Productivity 1,146 $1 ($1) $2,113,221 ($1,939,295) $144 ($149) $3,507 ($3,231) Casual Games 945 $1 ($1) $ 67,946 ($ 456,770) $138 ($127) $ 974 ($1,524) Music and Audio 915 $1 ($1) $ 145,519 ($ 121,982) $ 81 ($ 90) $1,362 ($1,636) Lifestyle 767 $1 ($1) $ 20,195 ($ 18,059) $ 81 ($ 90) $ 381 ($ 363) Health and Fitness 664 $1 ($1) $ 53,159 ($ 134,240) $125 ($136) $ 925 ($1,396) Travel and Local 648 $1 ($1) $ 247,577 ($ 173,921) $ 99 ($ 68) $2,607 ($2,083) Communication 643 $1 ($1) $ 281,466 ($ 332,275) $131 ($118) $1,575 ($1,932) Media and Video 522 $1 ($1) $ 138,924 ($ 645,267) $ 74 ($164) $1,326 ($3,697) Photography 519 $1 ($1) $ 247,976 ($ 151,481) $103 ($197) $1,751 ($1,754) Sports 518 $1 ($1) $ 22,360 ($ 57,878) $101 ($100) $ 499 ($ 790) Card Games 381 $1 ($1) $ 321,496 ($ 337,092) $219 ($180) $3,320 ($2,667) Business 350 $1 ($1) $ 132,225 ($2,451,137) $163 ($155) $2,233 ($8,447) Medical 330 $1 ($1) $ 102,146 ($ 20,213) $160 ($138) $ 827 ($ 509) Finance 322 $1 ($1) $ 25,138 ($ 20,096) $108 ($126) $ 628 ($ 626) Social 280 $1 ($1) $ 108,144 ($ 322,699) $ 79 ($112) $ 837 ($1,859) Transportation 268 $1 ($1) $ 148,892 ($ 266,140) $130 ($125) $1,636 ($2,827) 21/ 38
  23. 23. Paid App Revenue Distribution . What is the distribution of in-month revenues for pay-perdownload apps across categories? (continued) Global Paid Apps - Android (continued) In-Month Paid App Revenue Distribution Category Name Paid Apps Min Max Median Average Sports Games 209 $1 ($1) $ 252,787 ($ 82,832) $222 ($217) $2,978 ($2,076) Weather 207 $1 ($1) $ 40,843 ($ 28,780) $164 ($189) $1,486 ($1,466) Racing Games 174 $1 ($1) $ 136,630 ($ 253,589) $254 ($292) $3,276 ($4,120) News and Magazines 117 $1 ($1) $ 14,581 ($ 168,363) $ 84 ($ 76) $ 686 ($1,887) Comics 103 $1 ($1) $ 11,014 ($ 5,221) $ 66 ($ 31) $ 414 ($ 236) Libraries and Demo 88 $1 ($1) $ 19,908 ($ 16,524) $ 93 ($ 49) $ 870 ($1,001) Shopping 79 $1 ($1) $ 13,310 ($ 126,142) $ 79 ($ 96) $ 756 ($2,317) Note: All currencies have been converted to US dollars. 22/ 38
  24. 24. App Store Rating Distribution . What is the distribution of app store ratings across categories? The distribution of average Android app store ratings is given below at the category level. Figures in parentheses denote the prior month values. Ratings are given on a scale of one to five stars, and partial stars are not awarded. As shown in the table below, Books and Reference apps receive the highest app store ratings on average, while Shopping apps receive the lowest. Average App Store Ratings - Android App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Books and Reference 4.3 (4.4) 1% (0%) 2% (1%) 9% (6%) 37% (44%) 52% (49%) Personalization 4.3 (4.3) 0% (0%) 1% (0%) 5% (3%) 55% (66%) 40% (31%) Education 4.2 (4.3) 1% (0%) 2% (1%) 10% (6%) 46% (58%) 41% (35%) Music and Audio 4.2 (4.2) 0% (0%) 2% (1%) 10% (9%) 49% (65%) 38% (24%) Sports 4.2 (4.2) 1% (0%) 2% (1%) 10% (11%) 47% (57%) 40% (31%) Comics 4.2 (4.2) 0% (0%) 2% (1%) 11% (8%) 53% (65%) 33% (26%) Libraries and Demo 4.2 (4.2) 1% (0%) 3% (1%) 10% (5%) 55% (81%) 31% (13%) Weather 4.1 (4.2) 0% (0%) 2% (1%) 8% (6%) 67% (72%) 23% (21%) Brain Games 4.1 (4.1) 0% (0%) 2% (1%) 11% (8%) 61% (72%) 26% (19%) Productivity 4.1 (4.2) 0% (0%) 2% (1%) 13% (8%) 59% (68%) 26% (24%) Card Games 4.1 (4.2) 1% (0%) 1% (1%) 12% (8%) 65% (73%) 21% (19%) Tools 4.1 (4.1) 0% (0%) 2% (1%) 13% (12%) 59% (64%) 26% (23%) Lifestyle 4.1 (4.1) 1% (0%) 4% (2%) 15% (13%) 48% (59%) 33% (26%) Entertainment 4.1 (4.0) 1% (0%) 3% (2%) 15% (16%) 51% (65%) 30% (18%) Medical 4.1 (4.2) 2% (0%) 3% (2%) 14% (8%) 50% (65%) 31% (26%) Communication 4.1 (4.1) 0% (0%) 2% (1%) 14% (11%) 62% (74%) 22% (14%) Social 4.0 (4.0) 0% (0%) 3% (2%) 16% (13%) 53% (68%) 27% (17%) Photography 4.0 (4.1) 1% (0%) 2% (1%) 13% (9%) 62% (77%) 21% (13%) Arcade Games 4.0 (4.1) 0% (0%) 2% (1%) 15% (12%) 65% (73%) 18% (15%) Casual Games 4.0 (4.0) 0% (0%) 2% (1%) 16% (12%) 64% (76%) 18% (12%) News and Magazines 4.0 (4.0) 1% (0%) 5% (3%) 16% (16%) 50% (61%) 28% (20%) Travel and Local 4.0 (4.0) 1% (0%) 3% (2%) 16% (13%) 56% (67%) 24% (17%) Health and Fitness 4.0 (4.1) 1% (0%) 4% (1%) 18% (11%) 51% (63%) 26% (24%) Media and Video 4.0 (3.9) 1% (0%) 4% (3%) 18% (18%) 51% (65%) 26% (14%) Racing Games 4.0 (4.0) 0% (0%) 1% (0%) 13% (9%) 74% (86%) 12% (5%) 23/ 38
  25. 25. App Store Rating Distribution . What is the distribution of app store ratings across categories? (continued) Average App Store Ratings - Android (continued) App Store Rating Distribution Category Name Average Rating (No. of Stars) 1-Star Ratings (%) 2-Star Ratings (%) 3-Star Ratings (%) 4-Star Ratings (%) 5-Star Ratings (%) Sports Games 4.0 (4.0) 0% (0%) 2% (0%) 15% (9%) 70% (81%) 14% (9%) Finance 4.0 (3.9) 1% (0%) 4% (3%) 18% (18%) 53% (61%) 25% (17%) Transportation 4.0 (4.1) 1% (0%) 4% (2%) 18% (12%) 55% (67%) 22% (19%) Business 3.9 (4.0) 2% (0%) 5% (2%) 19% (15%) 48% (70%) 27% (13%) Shopping 3.9 (3.9) 1% (0%) 5% (4%) 21% (18%) 50% (66%) 23% (13%) Note: Percentages have been rounded and may not sum up to 100%. 24/ 38
  26. 26. . KEY TITLES & PUBLISHERS The following pages identify the key players in the global app market, from up-and-coming new entrants to established app market veterans. www.prioridata.com
  27. 27. Top NEW Free App Titles 26/ 38 . What are the top NEW free titles? The following table provides insight into which free app titles are up-and-coming in the global app market. All app titles shown below have been in the Android app store for three months or less. As is evident in the table below, the most popular new free app is Samsung Electronics's Samsung Print Service Plugin, with 17,812,000 downloads in November 2013. This app held the #615 position in the prior month. Free New Entrants - Android Top 30 New Free Apps Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Has In-App Purchase Average Rating Downloads (In-Month) Growth in Downloads (%) 9512.0% 1 615 Samsung Print Service Plugin Samsung Electronics Productivity Live Wallpapers N 4.1 17,812,000 2 - My Talking Tom Outfit7 Casual Games Jokes and Pranks Y 4.7 12,974,000 - 3 7 Plants vs. Zombies™ 2 EA Swiss Sarl Casual Games Zombie Games Y 4.4 6,634,000 -10.5% 4 - Night Vision Spy Camera Sergio Barbara Casual Games Puzzles and Logic Games N 3.9 6,534,000 - 5 3 DEER HUNTER 2014 Glu Mobile Arcade Games Farm and Animal Games Y 4.6 6,262,000 -45.7% 6 - Traffic Racer Soner Kara Racing Games Racing Games N 4.7 6,071,000 - 7 188 Mobogenie Market mobogenie.com Tools App Discovery N 4.4 5,751,000 876.7% Find Objects Doodle Mobile Ltd. Brain Games Hidden Object Games Y 4.2 5,249,000 - Moy - Virtual Pet Game Frojo Apps Casual Games Virtual Pets and Families N 4.3 5,021,000 4908.1% 8 - 9 1135 10 8 Angry Birds Star Wars II Free Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.7 5,017,000 -28.0% 11 76 Baby Pet Vet Doctor 6677g.com Casual Games Virtual Pets and Families N 4.2 4,935,000 311.1% Casual Games Farm and Animal Games 12 - 13 - Hay Day Supercell Y 4.5 4,779,000 - Y 4.4 4,433,000 - 14 4 Where's My Water? 2 Disney Brain Games 15 6 Clash of Clans Supercell Arcade Games Golf Games Y 4.2 4,391,000 -59.8% War Games Y 4.7 4,154,000 16 23 Zombie Tsunami Mobigame S.A.R.L. Arcade Games -46.0% Zombie Games Y 4.6 4,022,000 17 83 Papa Pear Saga King.com 6.8% Casual Games Adventure Games Y 4.2 3,935,000 244.7% 18 705 Lep's World 3 19 66 nerByte GmbH Arcade Games Jump and Run Y 4.5 3,833,000 2320.0% NHN Entertainment corp Brain Games Y 4.1 3,764,000 20 55 185.4% Jelly Splash Wooga Brain Games Jump and Run Y 4.3 3,708,000 21 114.2% 133 Archery Tournament Fat Bat Studio Sports Games Shooting Games N 4.3 3,459,000 375.3% 22 14 DEAD TRIGGER 2 MADFINGER Games Arcade Games Zombie Games Y 4.5 3,392,000 -33.0% 23 18 Dumb Ways to Die Metro Trains Casual Games Jokes and Pranks N 4.5 3,367,000 -27.6% 24 40 Fanatical Football Mouse Games Sports Games Sport Ball Games Y 4.4 3,301,000 49.0% 25 2035 Tank Battles Gameloft Arcade Games War Games Y 4.1 3,272,000 6374.1% for Kakao for Kakao Brain Games 26 46 Real Steel World Robot Boxing Reliance Big Entertainment (UK) Private Limited Sports Games Fighting Games Y 4.7 3,206,000 66.3% 27 115 Death Shooter 3D ICLOUDZONE GAMES Arcade Games Gun Games N 4.2 3,122,000 263.0% 28 - Baby Spa & Hair Salon 6677g.com Casual Games Fashion and Style Games N 4.3 2,902,000 - 29 723 Mp3 Music Download crosbyrina MuSiC Music and Audio Music Discovery N 3.9 2,808,000 1726.3% 30 901 Spider Guy Best Hill Racing Games Arcade Games Toss Games N 3.8 2,704,000 2048.0% Note: In cases where an app's prior month rank is missing, the app was released within the past month. What is a Sub-Category? - Our technology dynamically structures the app universe into more than 550 app and 120 game sub-categories, resulting in the most advanced taxonomy in the industry. This system allows our customers to truly measure app economy developments at a level of detail that is practical for their business analysis. A full overview can be found on our website www.prioridata.com.
  28. 28. Top NEW Paid App Titles 27/ 38 . What are the top NEW paid titles? The following table provides insight into which paid app titles are up and coming in the global app market. All app titles shown below have been in the Android app store for three months or less. As shown in the table below, the most popular new paid app is Rayman Fiesta Run, published by Ubisoft Entertainment. This app rose to the top of the rankings in under a month's time. Paid New Entrants - Android Top 30 New Paid Apps Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Price Average Rating Downloads (In-Month) Growth in Downloads (%) - 1 - Rayman Fiesta Run Ubisoft Entertainment Arcade Games Jump and Run 2.69 EUR 4.4 38,000 2 - Principia Bithack Brain Games Build and Manage Sims 23.00 SEK 4.5 34,000 - 3 3 Angry Birds Star Wars II Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.6 32,000 -32.6% 4 - Football Manager Handheld 2014 SEGA of America Sports Games Sport Ball Games 9.99 USD 3.9 25,000 - 5 2 Kingdom Rush Frontiers Ironhide Game Studio Arcade Games RPG and Fantasy 2.99 USD 4.7 25,000 -56.8% 6 - Farming Simulator 14 GIANTS Software Arcade Games Farm and Animal Games 3.00 CHF 4.1 21,000 - 7 1 Zombie Gunship Limbic Arcade Games Zombie Games 0.99 USD 4.4 21,000 -74.5% 8 7 9 - 10 - CommSeed Corporation 4 Pixel Gun 3D PRO Minecraft Ed. Card Games Love and Valentine Games 1500.00 JPY 3.5 18,000 -17.2% KPE Card Games Money Making Games 1905.00 JPY 3.3 17,000 - RiliSoft Ltd Arcade Games Zombie Games 33.00 RUB 3.9 16,000 43.9% 11 16 Terraria. 505 Games Srl Arcade Games RPG and Fantasy 3.74 EUR 4.2 15,000 12 - Justin.tv Justin.tv, Inc. Entertainment TV 4.99 USD 3.5 15,000 - 13 13 Heads Up! Warner Bros. International Enterprises Casual Games Jokes and Pranks 0.99 USD 4.4 14,000 -1.5% 14 - Incredipede Sarah Northway Brain Games Adventure Games 3.99 CAD 4.5 13,000 - 15 - Camera Awesome SmugMug Inc. Photography Photos and Authoring 2.99 USD 3.4 13,000 - 16 34 Skip-Bo™ Magmic Inc Card Games Card Games 1.99 USD 4.6 13,000 147.5% 17 5 Rabbids Big Bang Ubisoft Entertainment Casual Games Space and Aliens 0.89 EUR 4.3 12,000 -60.4% 18 9 TeamSpeak 3 TeamSpeak Systems GmbH Communication Client-Side Software 1.69 EUR 3.9 11,000 -47.7% 19 8 TMNT: ROOFTOP RUN Nickelodeon Arcade Games Fish and Fishing Games 3.99 USD 3.8 11,000 -51.4% 20 - KitKat 4.4 Launcher Theme BRIONICthemes Personalization Device Themes and Launchers 1.99 USD 4.4 11,000 - 21 - A Beautiful Mess Red Velvet Art LLC Photography Social Networking 0.99 USD 4.5 10,000 - 22 - Scoop - Excavator Yawsum LLC Racing Games Build and Manage Sims 1.99 USD 3.1 10,000 - 23 6 Star Command Star Command, LLC Arcade Games Space and Aliens 2.99 USD 4.3 9,000 -62.9% 24 - Random Heroes Noodlecake Studios Inc Arcade Games RPG and Fantasy 0.99 CAD 3.4 9,000 - 25 32 Scan - QR and Barcode Reader Scan, Inc. Tools Bar Code Scanners 1.99 USD 4.5 9,000 71.6% 26 - KitKat Launcher Prime Nick.app Personalization Device Themes and Launchers 27 4 FINAL FANTASY V SQUARE ENIX Co.,Ltd. Arcade Games Adventure Games 16.00 HKD 4.3 9,000 - 1800.00 JPY 4.1 8,000 -80.4% 28 20 I, Gladiator Burlington Trading Ltd. Arcade Games 29 - Anomaly 2 11 bit studios Arcade Games War Games 2.50 CHF 4.2 7,000 -7.1% War Games 14.99 PLN 4.2 7,000 30 10 Drift Mania: Street Outlaws Ratrod Studio Inc. Racing Games - Racing Games 0.99 CAD 4.1 7,000 -57.1% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  29. 29. Top Publishers of NEW Free & Paid Apps . Who are the top publishers of NEW free and paid apps? The following tables provide insight into which free and paid app publishers have been successful with recent app releases. New Entrants - Android Top 15 Publishers of New Free Apps Rank Publisher New Free Apps Published All Free Apps Published New Free App Downloads (In-Month) All Free App Downloads (In-Month) New Free App Downloads (All-Time) All Free App Downloads (All-Time) 93 21,247,000 38,026,000 50,189,000 276,319,000 1 6677g.com 14 2 Samsung Electronics 1 3 17,812,000 17,859,000 18,344,000 19,657,000 3 Outfit7 2 21 13,634,000 51,057,000 18,062,000 523,570,000 4 EA Swiss Sarl 7 24 11,542,000 26,062,000 28,453,000 170,367,000 5 VascoGames 49 123 10,563,000 13,437,000 21,218,000 40,243,000 6 Gameloft 8 55 8,937,000 31,450,000 15,847,000 292,492,000 7 Supercell 2 2 8,934,000 8,934,000 16,222,000 16,222,000 8 Disney 6 29 6,637,000 12,766,000 21,380,000 142,358,000 9 Sergio Barbara 1 2 6,534,000 6,587,000 6,534,000 6,882,000 10 Glu Mobile 2 89 6,369,000 10,289,000 24,366,000 171,303,000 11 Soner Kara 1 1 6,071,000 6,071,000 6,071,000 6,071,000 12 mobogenie.com 2 2 5,769,000 5,769,000 6,488,000 6,488,000 13 King.com 3 6 5,468,000 30,046,000 8,548,000 206,975,000 14 Doodle Mobile Ltd. 2 6 5,385,000 9,234,000 7,146,000 40,890,000 15 Frojo Apps 6 10 5,262,000 5,434,000 5,409,000 5,956,000 Top 15 Publishers of New Paid Apps Rank Publisher New Paid Apps Published All Paid Apps Published New Paid App Downloads (In-Month) All Paid App Downloads (In-Month) New Paid App Downloads (All-Time) All Paid App Downloads (All-Time) 1 Ubisoft Entertainment 2 6 50,000 92,000 79,000 620,000 2 Bithack 1 2 34,000 40,000 35,000 785,000 3 Rovio Mobile Ltd. 1 6 32,000 41,000 219,000 1,895,000 4 SEGA of America 2 20 30,000 86,000 54,000 1,446,000 5 Ironhide Game Studio 1 2 25,000 38,000 104,000 276,000 6 CommSeed Corporation 2 5 24,000 26,000 46,000 100,000 7 Limbic 2 2 21,000 21,000 163,000 163,000 8 GIANTS Software 1 2 21,000 35,000 21,000 293,000 9 KPE 1 2 17,000 18,000 17,000 30,000 10 RiliSoft Ltd 1 1 16,000 16,000 16,000 16,000 11 505 Games Srl 2 3 16,000 16,000 34,000 36,000 12 Justin.tv, Inc. 1 1 15,000 15,000 17,000 17,000 13 SQUARE ENIX Co.,Ltd. 2 14 14,000 38,000 71,000 978,000 14 Warner Bros. International Enterprises 1 2 14,000 15,000 38,000 52,000 15 Sarah Northway 1 2 13,000 23,000 17,000 285,000 28/ 38
  30. 30. Top Free App Titles - IN-MONTH 29/ 38 . What are the top free titles in terms of IN-MONTH downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of in-month downloads. All app titles (regardless of publishing date) currently in the Android app store are considered. As can be seen below, the top free app in terms of in-month downloads is Google Play Newsstand, with 94,914,000 November 2013 downloads. This app held the #101 position in the prior month. Top Free Apps - Android Top 30 Free Apps - IN-MONTH Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Has In-App Purchase Average Rating Downloads (In-Month) Growth in Downloads (%) 1943.3% 1 101 Google Play Newsstand Google Inc. News and Magazines Magazines N 3.4 94,914,000 2 2 YouTube Google Inc. Media and Video Media Players and Organizers N 4.0 57,997,000 24.9% 3 7 Google Search Google Inc. Tools Search Engines N 4.3 48,592,000 75.5% 4 4 Facebook Facebook Social Social Networking Y 3.7 36,863,000 7.6% 5 18 Samsung Push Service Samsung Electronics Ltd. Communication Android Task Managers N 4.3 28,291,000 70.4% 6 8 Gmail Google Inc. Communication Email Clients N 4.3 24,326,000 -9.8% 7 9 Yahoo Mail Yahoo Communication Email Clients N 4.0 19,181,000 -9.1% 8 45 9 2875 Facebook Messenger Facebook Communication Facebook Related Y 4.3 18,554,000 80.6% Samsung Print Service Plugin Samsung Electronics Productivity Live Wallpapers N 4.1 17,812,000 9512.0% 10 11 43 Hangouts (replaces Talk) Google Inc. Communication Instant Messaging N 3.5 17,219,000 63.8% 35 Google+ Google Inc. Social Social Networking N 4.1 16,883,000 12 51.8% 10 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 16,801,000 -17.2% 13 41 ChatON Samsung Electronics Ltd. Communication Instant Messaging N 4.0 15,927,000 48.1% 14 26 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.6 14,872,000 11.7% 15 54 Viber Viber Media Inc. Communication Internet Phones Y 4.4 14,782,000 70.0% 16 12 Pet Rescue Saga King.com Casual Games Various Block Games Y 4.4 14,646,000 -25.7% 17 22 Talking Tom Cat 2 Free Outfit7 Entertainment Talking and Dancing Pets Y 4.6 14,371,000 2.3% 18 21 LINE: Free Calls & Messages LINE Corporation Communication Social Networking Y 4.2 13,459,000 -7.1% 19 15 WhatsApp Messenger WhatsApp Inc. Communication Instant Messaging Y 4.5 13,170,000 -30.6% 20 - 21 16 My Talking Tom Outfit7 Casual Games Jokes and Pranks Y 4.7 12,974,000 - Maps Google Inc. Travel and Local GPS and Navigation N 4.3 12,539,000 -31.3% 22 32 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 11,930,000 1.2% 23 25 Pou Zakeh Casual Games Virtual Pets and Families Y 4.6 11,021,000 -19.1% 24 40 Street View on Google Maps Google Inc. Travel and Local Location Oriented Apps N 4.3 10,924,000 0.4% 25 37 Instagram Instagram Social Photos and Authoring N 4.6 10,459,000 -4.7% 452.4% 26 272 UC Browser for Android UCWeb Inc. Communication Web Browsing N 4.6 10,334,000 27 60 Hill Climb Racing Fingersoft Racing Games Racing Games Y 4.7 10,333,000 28.4% 28 30 WeChat Tencent Technology (Shenzhen) Company Ltd. Communication Instant Messaging Y 4.3 9,687,000 -20.0% 29 51 Chrome Browser - Google Google Inc. Communication Web Browsing N 4.2 9,590,000 0.5% 30 143 HP Print Service Plugin Hewlett-Packard Company Productivity Document Printing N 2.5 9,021,000 177.2% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  31. 31. Top Paid App Titles - IN-MONTH 30/ 38 . What are the top paid titles in terms of IN-MONTH downloads? The following table provides insight into which paid app titles are currently ranked highest in terms of in-month downloads. All app titles (regardless of publishing date) currently in the Android app store are considered. The most popular paid app in terms of in-month downloads is SwiftKey's SwiftKey Keyboard. This app also held the first place position last month. Top Paid Apps - Android Top 30 Paid Apps - IN-MONTH Rank (November 2013) 1 Rank (October 2013) 1 App Title Publisher Native Category SwiftKey Keyboard SwiftKey Productivity Priori SubCategory Has In-App Purchase Average Rating Downloads (In-Month) Growth in Downloads (%) Keyboards and Input Languages 2.99 GBP 4.6 433,000 7.3% 2 8 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 104,000 3.3% 3 16 Camera ZOOM FX androidslide Photography Photos and Authoring 1.79 GBP 4.4 85,000 61.2% 4 19 Swype Keyboard Nuance Communications, Inc Productivity Keyboards and Input Languages 3.99 USD 4.2 73,000 50.2% 5 11 Bloons TD 5 ninja kiwi Arcade Games Tower Defense 3.70 NZD 4.5 73,000 9.0% 6 13 Survivalcraft Candy Rufus Games Arcade Games Adventure Games 2.49 GBP 4.5 63,000 2.2% 7 20 Nova Launcher Prime TeslaCoil Software Personalization Device Themes and Launchers 4.00 USD 4.8 59,000 22.7% 8 25 Need for Speed™ Most Wanted EA Swiss Sarl Racing Games Racing Games 1.79 EUR 3.9 56,000 32.9% 9 15 Where's My Mickey? Disney Brain Games Adventure Games 1.99 USD 4.1 46,000 -17.5% 17.6% 10 30 11 - Worms 2: Armageddon Team 17 Digital Limited Arcade Games Gun Games 2.39 GBP 4.0 39,000 Rayman Fiesta Run Ubisoft Entertainment Arcade Games Jump and Run 2.69 EUR 4.4 38,000 12 - 12 MarineTraffic Ship Positions MarineTraffic Transportation Transit Info and Maps 2.43 GBP 4.3 38,000 -43.7% 13 32 Poweramp Full Version Unlocker Max MP Music and Audio Music Discovery 3.99 USD 4.7 36,000 21.2% 14 6 Tapatalk Pro Tapatalk Inc. Social Forum Access 23.20 HKD 4.2 36,000 -66.3% 15 26 Modern Combat 4: Zero Hour Gameloft Arcade Games War Games 6.99 USD 4.3 35,000 -15.5% 16 37 Nexus Media Importer Homesoft Media and Video Media Players and Organizers 3.99 USD 4.4 35,000 32.0% 17 31 Ultimate Guitar Tabs & Chords Ultimate Guitar USA LLC Music and Audio Musical Instruments 2.99 USD 4.6 34,000 9.0% 18 - Principia Bithack Brain Games Build and Manage Sims 23.00 SEK 4.5 34,000 - 19 21 Angry Birds Star Wars II Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.6 32,000 -32.6% 20 95 Geometry Dash RobTop Games Arcade Games Jump and Run 14.00 SEK 4.8 31,000 111.2% 21 43 22 - HD Widgets cloud.tv Personalization Device Themes and Launchers 1.99 USD 4.4 30,000 20.8% Christmas HD DualBoot Games Personalization Santa and Christmas Themed 1.99 USD 4.8 30,000 - 23 24 34 Grand Theft Auto: Vice City Rockstar Games, Inc. Arcade Games Guides and Cheats 4.99 USD 3.7 27,000 -6.1% 28 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.2 27,000 -23.1% 25 65 World of Goo 2D BOY Brain Games Jump and Run 4.99 USD 4.8 27,000 24.2% 26 45 OfficeSuite Pro 7 (PDF & HD) Mobile Systems, Inc. Business Office Suites 4.99 USD 4.3 26,000 7.5% 27 - SwiftKey Tablet (Legacy) SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.4 26,000 - 28 10 Plants vs. Zombies™ EA Swiss Sarl Arcade Games Zombie Games 0.89 EUR 3.7 26,000 -60.9% 29 48 Need for Speed™ Most Wanted Electronic Arts Inc Racing Games Racing Games 1.99 USD 3.6 26,000 6.6% 30 29 Gangstar Rio: City of Saints Gameloft Arcade Games Crime and Mafia Games 6.99 USD 3.9 26,000 -25.2% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  32. 32. Top Publishers of Free & Paid Apps - IN-MONTH . Who are the publishers of top free and paid apps in terms of IN-MONTH downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - Android Top 15 Publishers of Free Apps - IN-MONTH Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Google Inc. 77 77 367,087,000 367,087,000 4,838,337,000 4,838,337,000 2 Facebook 4 4 56,557,000 56,557,000 840,850,000 840,850,000 3 Outfit7 21 33 51,057,000 51,085,000 523,570,000 525,769,000 4 Samsung Electronics Ltd. 3 3 44,309,000 44,309,000 412,692,000 412,692,000 5 6677g.com 93 93 38,026,000 38,026,000 276,319,000 276,319,000 6 Gameloft 55 79 31,450,000 31,632,000 292,492,000 299,172,000 7 LINE Corporation 76 76 30,896,000 30,896,000 384,598,000 384,598,000 8 King.com 6 6 30,046,000 30,046,000 206,975,000 206,975,000 9 EA Swiss Sarl 24 38 26,062,000 26,181,000 170,367,000 173,991,000 10 Yahoo 27 27 22,493,000 22,493,000 184,156,000 184,156,000 11 Rovio Mobile Ltd. 12 18 18,242,000 18,283,000 550,840,000 552,735,000 12 Samsung Electronics 3 3 17,859,000 17,859,000 19,657,000 19,657,000 13 WhatsApp Inc. 2 2 15,110,000 15,110,000 279,086,000 279,086,000 14 Viber Media Inc. 15 VascoGames 1 1 14,782,000 14,782,000 161,730,000 161,730,000 123 124 13,437,000 13,438,000 40,243,000 40,245,000 Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) Top 15 Publishers of Paid Apps - IN-MONTH Rank Publisher Paid Apps Published Total Apps Published Paid App Downloads (In-Month) 1 SwiftKey 2 3 459,000 1,684,000 5,447,000 22,393,000 2 Gameloft 24 79 182,000 31,632,000 6,680,000 299,172,000 3 Disney 12 41 123,000 12,890,000 5,368,000 147,726,000 4 EA Swiss Sarl 14 38 119,000 26,181,000 3,624,000 173,991,000 5 Mojang 1 1 104,000 104,000 2,474,000 2,474,000 6 Ubisoft Entertainment 6 17 92,000 858,000 620,000 8,968,000 7 Electronic Arts Inc 13 37 86,000 6,733,000 3,314,000 46,994,000 8 SEGA of America 20 27 86,000 3,909,000 1,446,000 26,926,000 9 androidslide 3 24 86,000 1,409,000 3,035,000 34,979,000 10 Nuance Communications, Inc 1 3 73,000 439,000 622,000 2,792,000 11 ninja kiwi 1 3 73,000 478,000 503,000 4,491,000 12 TeslaCoil Software 3 7 65,000 664,000 1,569,000 12,562,000 13 Rockstar Games, Inc. 6 8 64,000 353,000 2,198,000 3,075,000 14 Candy Rufus Games 1 2 63,000 1,754,000 503,000 11,590,000 15 TribePlay 12 17 46,000 557,000 357,000 6,537,000 31/ 38
  33. 33. Top Free App Titles - ALL-TIME . What are the top free titles in terms of ALL-TIME downloads? The following table provides insight into which free app titles are currently ranked at the top of all apps in terms of all-time downloads. All app titles (regardless of publishing date) currently in the Android app store are considered. As can be seen below, the top free app on this list is YouTube, with 725,131,000 all-time downloads (as of November 2013). This app also held the first place position last month. Free Apps - Android Top 30 Free Apps - ALL-TIME Rank (November 2013) Rank (October 2013) App Title Publisher Native Category Priori SubCategory Has In-App Purchase Average Rating Downloads (All-Time) Growth in Downloads (%) 4.0 725,131,000 8.7% 1 1 YouTube Google Inc. Media and Video Media Players and Organizers N 2 2 Gmail Google Inc. Communication Email Clients N 4.3 660,353,000 3.8% 3 3 Facebook Facebook Social Social Networking Y 3.7 626,312,000 6.3% 4 4 Maps Google Inc. Travel and Local GPS and Navigation N 4.3 598,365,000 1.9% 5 5 Street View on Google Maps Google Inc. Travel and Local Location Oriented Apps N 4.3 516,086,000 2.2% 6 6 Google Search Google Inc. Tools Search Engines N 4.3 505,900,000 0.9% 7 7 Samsung Push Service Samsung Electronics Ltd. Communication Android Task Managers N 4.3 271,780,000 11.6% 8 9 WhatsApp Messenger WhatsApp Inc. Communication Instant Messaging Y 4.5 249,962,000 5.6% 9 8 Voice Search Google Inc. Tools Voice Controlled Apps N 4.1 246,761,000 3.0% 10 10 Google Play Music Google Inc. Music and Audio Music Discovery N 3.8 244,306,000 7.4% 11 11 Skype - free IM & video calls Skype Communication Internet Phones N 4.0 204,623,000 4.6% 12 12 Google+ Google Inc. Social Social Networking N 4.1 203,836,000 9.0% 13 14 Facebook Messenger Facebook Communication Facebook Related Y 4.3 199,400,000 10.3% 14 13 Google Play Books Google Inc. Books and Reference eBooks and eReader N 3.6 198,526,000 8.1% 15 17 LINE: Free Calls & Messages LINE Corporation Communication Social Networking Y 4.2 179,375,000 8.1% 6.3% 16 16 Instagram Instagram Social Photos and Authoring N 4.6 177,714,000 17 15 Twitter Twitter, Inc. Social Social Networking N 4.0 176,491,000 5.3% 18 18 Angry Birds Rovio Mobile Ltd. Arcade Games Classic Arcade Y 4.6 167,167,000 3.1% 19 19 Viber Viber Media Inc. Communication Internet Phones Y 4.4 161,730,000 10.1% 20 62 Google Play Newsstand Google Inc. News and Magazines Magazines N 3.4 155,235,000 139.2% 21 20 Fruit Ninja Free Halfbrick Studios Arcade Games Classic Arcade Y 4.5 145,701,000 3.9% 22 21 Talking Tom Cat 2 Free Outfit7 Entertainment Talking and Dancing Pets Y 4.6 145,245,000 11.0% 23 25 ChatON Samsung Electronics Ltd. Communication Instant Messaging N 4.0 139,380,000 12.9% 24 23 Subway Surfers Kiloo Arcade Games Jump and Run Y 4.7 138,706,000 9.4% 25 22 Adobe Reader Adobe Systems Productivity Document Processing N 4.5 136,801,000 4.7% 26 24 Candy Crush Saga King.com Casual Games Puzzles and Logic Games Y 4.5 135,431,000 6.9% 6.4% 27 26 Google Play Movies & TV Google Inc. Media and Video Watch Movies and Shows N 3.4 131,046,000 28 27 Dropbox Dropbox, Inc. Productivity File Managers N 4.6 126,661,000 7.3% 29 28 Pou Zakeh Casual Games Virtual Pets and Families Y 4.6 122,040,000 9.7% 30 30 Google Translate Google Inc. Tools Language Learning N 4.6 116,000,000 6.3% Note: In cases where an app's prior month rank is missing, the app was released within the past month. 32/ 38
  34. 34. Top Paid App Titles - ALL-TIME 33/ 38 . What are the top paid titles in terms of ALL-TIME downloads? The following table provides insight into which paid app titles are currently ranked at the top in terms of all-time downloads. All app titles (regardless of publishing date) currently in the Android app store are considered. The most popular paid app on the Android platform in terms of all-time downloads is SwiftKey's SwiftKey Keyboard. This app also held the first place position last month. Paid Apps - Android Top 30 Paid Apps - ALL-TIME Rank (November 2013) Rank (October 2013) 1 1 2 3 App Title Publisher Native Category Priori SubCategory Has In-App Purchase Average Rating Downloads (All-Time) Growth in Downloads (%) SwiftKey Keyboard SwiftKey Productivity Keyboards and Input Languages 2.99 GBP 4.6 5,069,000 -0.1% 2 Camera ZOOM FX androidslide Photography Photos and Authoring 1.79 GBP 4.4 3,000,000 2.9% - Paper Camera JFDP Labs Photography Photos and Authoring 1.19 GBP 4.5 2,623,000 - 4 3 Minecraft - Pocket Edition Mojang Arcade Games Various Block Games 39.20 SEK 4.5 2,474,000 4.4% 5 4 Where's My Water? Disney Brain Games Adventure Games 1.99 USD 4.7 1,765,000 0.6% 6 5 Beautiful Widgets Pro LevelUp Studio Personalization Device Settings 1.99 EUR 4.2 1,606,000 0.5% 7 6 Asphalt 7: Heat Gameloft Racing Games Racing Games 0.99 USD 4.2 1,547,000 1.8% 8 7 Poweramp Full Version Unlocker Max MP Music and Audio Music Discovery 3.99 USD 4.7 1,541,000 2.4% 9 8 Fruit Ninja Halfbrick Studios Arcade Games Classic Arcade 0.99 AUD 4.2 1,341,000 1.1% 10 9 Grand Theft Auto III Rockstar Games, Inc. Arcade Games Crime and Mafia Games 11 10 Smart Tools Smart Tools co. Tools Measurement Tools 12 11 TuneIn Radio Pro TuneIn Music and Audio 13 12 HD Widgets cloud.tv Personalization 14 13 Where's My Perry? Disney 15 14 Plants vs. Zombies™ EA Swiss Sarl 16 - Robo Defense Lupis Labs Software 17 15 18 16 19 17 20 - 21 2 4.99 USD 3.5 1,197,000 1.7% 2600.00 KRW 4.5 1,092,000 2.2% Internet Radio 6.99 USD 4.4 1,061,000 1.9% Device Themes and Launchers 1.99 USD 4.4 1,060,000 2.9% Brain Games Adventure Games 2.99 USD 4.6 1,030,000 1.2% Arcade Games Zombie Games 0.89 EUR 3.7 1,016,000 0.3% Arcade Games Tower Defense 2.99 USD 4.8 1,014,000 - 900.00 JPY 3.6 1,009,000 0.3% Office Suites 4.99 USD 4.3 1,006,000 0.1% 2.7% Card Games OfficeSuite Pro 7 (PDF & HD) Mobile Systems, Inc. Business World of Goo 2D BOY Brain Games Jump and Run 4.99 USD 4.8 998,000 SoundHound 8 SoundHound Inc. Music and Audio Music Discovery 5.99 USD 4.5 969,000 - 20 Nova Launcher Prime TeslaCoil Software Personalization Device Themes and Launchers 4.00 USD 4.8 920,000 6.9% 22 18 Angry Birds Space Premium Rovio Mobile Ltd. Arcade Games Classic Arcade 0.99 USD 4.3 908,000 0.5% 23 19 Shazam Encore Shazam Entertainment Limited Music and Audio Music Discovery 3.59 GBP 4.5 895,000 1.5% 24 22 Need for Speed™ Most Wanted EA Swiss Sarl Racing Games Racing Games 1.79 EUR 3.9 870,000 6.9% 25 - Flick Golf! Full Fat Sports Games Golf Games 1.49 GBP 4.3 864,000 - 26 21 Ruzzle MAG Interactive Casual Games Word Games 19.00 SEK 4.1 851,000 2.8% 27 - Endomondo Sports Tracker PRO Endomondo.com Health and Fitness Outdoor Sports 23.50 DKK 4.5 834,000 - 28 23 Osmos HD Hemisphere Games Arcade Games Virus and Disease Games 2.99 USD 4.8 798,000 2.7% 29 24 SketchBook Mobile Autodesk Inc. Entertainment Sketching and Drawing 0.99 USD 4.5 780,000 1.1% 30 25 Plants vs. Zombies™ Electronic Arts Inc Arcade Games Zombie Games 0.99 USD 3.6 766,000 2.6% Note: In cases where an app's prior month rank is missing, the app was released within the past month.
  35. 35. Top Publishers of Free & Paid Apps - ALL-TIME . Who are the publishers of top free and paid apps in terms of ALL-TIME downloads? The following tables provide insight into which publishers of free and paid apps are currently ranked at the top of the global app market in terms of all-time downloads. Top Publishers - Android Top 15 Publishers of Free Apps - ALL-TIME Rank Publisher Free Apps Published Total Apps Published Free App Downloads (In-Month) Total App Downloads (In-Month) Free App Downloads (All-Time) Total App Downloads (All-Time) 1 Google Inc. 77 77 367,087,000 367,087,000 4,838,337,000 4,838,337,000 2 Facebook 4 4 56,557,000 56,557,000 840,850,000 840,850,000 3 Rovio Mobile Ltd. 12 18 18,242,000 18,283,000 550,840,000 552,735,000 4 Outfit7 21 33 51,057,000 51,085,000 523,570,000 525,769,000 5 Samsung Electronics Ltd. 3 3 44,309,000 44,309,000 412,692,000 412,692,000 6 LINE Corporation 76 76 30,896,000 30,896,000 384,598,000 384,598,000 7 GO Launcher Dev Team 104 109 9,800,000 9,829,000 302,890,000 303,263,000 8 Gameloft 55 79 31,450,000 31,632,000 292,492,000 299,172,000 9 WhatsApp Inc. 2 2 15,110,000 15,110,000 279,086,000 279,086,000 10 6677g.com 93 93 38,026,000 38,026,000 276,319,000 276,319,000 11 ZT.art 712 725 12,548,000 12,552,000 261,878,000 262,098,000 12 Adobe Systems 14 17 9,667,000 9,681,000 235,907,000 236,137,000 13 Magma Mobile 78 79 7,189,000 7,189,000 224,740,000 224,750,000 14 GO Dev Team 110 110 10,920,000 10,920,000 222,270,000 222,270,000 15 Imangi Studios 2 2 9,512,000 9,512,000 215,911,000 215,911,000 Top 15 Publishers of Paid Apps - ALL-TIME Rank 1 Publisher Gameloft Paid Apps Published Total Apps Published Paid App Downloads (In-Month) Total App Downloads (In-Month) Paid App Downloads (All-Time) Total App Downloads (All-Time) 24 79 182,000 31,632,000 6,680,000 299,172,000 2 SwiftKey 2 3 459,000 1,684,000 5,447,000 22,393,000 3 Disney 12 41 123,000 12,890,000 5,368,000 147,726,000 4 EA Swiss Sarl 14 38 119,000 26,181,000 3,624,000 173,991,000 5 Electronic Arts Inc 13 37 86,000 6,733,000 3,314,000 46,994,000 6 androidslide 3 24 86,000 1,409,000 3,035,000 34,979,000 7 JFDP Labs 3 4 23,000 45,000 2,683,000 2,907,000 8 Mojang 1 1 104,000 104,000 2,474,000 2,474,000 9 Outfit7 12 33 27,000 51,085,000 2,199,000 525,769,000 10 Rockstar Games, Inc. 6 8 64,000 353,000 2,198,000 3,075,000 11 Full Fat 5 10 25,000 674,000 1,963,000 14,952,000 12 Rovio Mobile Ltd. 6 18 41,000 18,283,000 1,895,000 552,735,000 13 LevelUp Studio 3 7 9,000 229,000 1,676,000 7,195,000 14 Halfbrick Studios 3 8 19,000 11,780,000 1,650,000 215,916,000 15 Kittehface Software 23 51 36,000 2,230,000 1,572,000 84,658,000 34/ 38
  36. 36. . APPENDIX www.prioridata.com
  37. 37. Glossary . Glossary Active Apps Our Active Apps definition excludes apps that have not been downloaded in the month reported on. Average Rating Average app rating as assigned by the users directly in the app store. Ratings are assigned on a scale from 1 to 5 stars, where 1 is the lowest, and 5 is the highest. A rating of 0 (zero) means that app has not been rated yet. iOS and Windows ratings are country-specific, meaning an app can have a different rating in each country. Android app ratings are not localized - Google assigns a global rating only, so an Android app's rating is the same across countries. Basis Points (bps) A basis point is a unit equal to one hundredth of a percentage point. Change in Downloads The month-over-month growth in estimated period downloads. Estimated Active Users Active Users measures the cumulative number of individual users who have actively used an app in the last month. It excludes multiple usage sessions by a single user. We derive our Active Users estimates by multiplying our download estimates by app interest specific retention rates that we get from a data partner. The calculation is made over a 90 day period. Estimated Downloads (In-Month) Number of downloads generated by an app in the current or designated month. Estimated Downloads (Prior Month) Number of downloads generated by an app during the prior month. Estimated Downloads (All-Time) Number of downloads generated by an app since its inception in the app store. Free Apps Number of free-to-download apps counted in the app store at a given point in time. In-App Purchase Virtual goods or features that can be purchased from within an app. Native Category The category as designated by the developers when submitting their apps to the app store. New Apps Number of apps currently in the app store that were published within the last three months. Paid App Download Price Price of a pay-to-download app as listed in the app store at the end of a given month. All prices are converted to Euros using exchange rates published by the European Central Bank. Paid Apps Number of pay-to-download apps counted in the app store at a given point in time. Platform The mobile operating system supporting a particular app. “Android” platform apps refer to apps in the Google Play marketplace. “Windows” platform apps refer to apps in the Windows Marketplace for Mobile. “iOS” platform apps refer to apps in the Apple app store, which includes both iPhone and iPad apps. Publisher Name of the developer or official entity (i.e. company) publishing the app. Sub-Category Priori’s designator for detailed app category. Sub-Categories denote the functional categories to which an app belongs. Sub-Categories are constructed using Priori’s proprietary AppArchitecture classification system. 36/ 38
  38. 38. Methodology . Methodology Every month, we collect app data from the Apple App Store, Google Play Store, and Windows Phone Marketplace. This effort covers 30 countries and processes information on more than 2,000,000 apps and 500,000 developers. Our collection process runs on the 8th of each month, and our reports contain information from the preceding 30 days. A report titled “June 2013” contains information collected between June 9th and July 8th. Our collection process gives us detailed metadata on apps and developers, including descriptions, versioning, size, monetization, user ratings and commentary. This information is collected directly from the stores and presented un-altered in our reports. We have also generated a series of additional data metrics which add value and context to public data. These metrics, developed using proprietary technologies, enable us to better understand the scale, growth, and composition of the markets we cover. Two of these metrics are contained in this report: First, Priori generates download estimates for each app in the store. Our methodology utilizes publicly available information given by the app stores, hard data which is published in company filings and press releases, and other quantitative indicators which serve as inputs to our regression models. In some cases, developers give us direct access to their app store accounts, allowing us to calibrate our models against actual values. Proprietary download information is never displayed in our reports, therefore it is natural to expect a margin of error in our estimates. We hear that for 80% of apps in our database (now more than 1.6mm) our estimates for in-month downloads are within a margin of +- 20%. The error is largest for small apps, particularly those who have just entered a store. As we aggregate the numbers up to the publisher, sub-category, category, country, and platform levels, our margin of error decreases to about 5%. Second, Priori maintains a proprietary app classification system which we call AppArchitecture, which assigns a sub-category designator to each app in the store. This allows us, for example, to classify an app not just as a “Medical” app, but rather a “diabetes” app, a “first aid” app, or a “heart rate monitor” app. This system allows our customers to better target a specific area of interest in the app stores, either for competitive intelligence, investment, or ecosystem review purposes. 37/ 38
  39. 39. License Type & Disclaimer . License Type & Disclaimer License Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … The data in this report is provided to you (the Client) by Priori Data GmbH with a Single User License. A Single User License is for the sole use of the client. The material shall not be posted on a corporate intranet or network, or reproduced. The licenses prohibit entering the material into any electronic database either in part or in whole without the written consent of Priori Data GmbH. Dissemination in whole or in part is strictly forbidden. Please contact us at info@prioridata.com with licensing questions. Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were to be used for ventures, investments or corporate actions, the effect and consequences of these will make Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report. This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, analysts, and other professionals may provide oral or written statements about the mobile industry and the general market that reflect opinions that are contrary to the opinions expressed in our research. No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH. Validation, Limits & Accuracy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . … We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy. 38/ 38

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