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Introductionto directmailmarketing

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Introductionto directmailmarketing

  1. 1. Introduction to Direct Mail Marketing<br />We Believe<br />We have Solutions<br />And Products you Need!<br />Presented by: <br />Patti Mazzara<br />Printing To Mail<br />www.PrintingToMail.com<br />952-285-4319<br />
  2. 2. If You Don’t Understand Mail Merge You Can Still Launch a Direct Mail Campaign<br />There are experts that can help you avoid the mail merge frustration because you can outsource your direct mail or email marketing campaigns.<br />They might be able to give you pointers on the mail merge process, but there are many things to consider in mail merge.<br />
  3. 3. Launching a Direct Mail Campaign by Outsourcing<br />It is easier and more cost-effective to have somebody take over the entire mail merge process and your direct mail marketing campaign.<br />They can help you implement effective database management, direct mail marketing campaigns and help you increase sales more cost-effectively.<br />Learning the entire mail merge process can take time, money and personnel, which is something many growing businesses don't have a large surplus of.<br />
  4. 4. How Can Direct Marketing Build Your Business?<br /> Direct marketing can have the best results for many businesses, whether you use direct marketing by contacting potential customers in person, direct marketing through direct mail or email campaigns, or use a direct marketing campaign over the telephone or through text messaging blitzes.<br />
  5. 5. Direct Marketing Using Direct Mail Campaigns<br />Direct marketing is a way to reach the potential customers that might have an interest in your products or services.<br />Direct marketing using direct mail campaigns or email campaigns can be an easy way to reach a large amount of people in a quick amount of time. <br />Direct mail marketing gives your potential customers literature they can feel and see and sometimes, they may leave it laying around for quite some time before acting on it. <br />
  6. 6. Planning Your Direct Mail Campaign<br />If you want to increase sales for your business, it takes several marketing approaches, including direct mail marketing, to reach your potential customers.<br />It is especially effective to use a direct mail campaign to reach potential customers that have inquired or requested additional information about your company from the Internet. <br />
  7. 7. A Few Things to Consider Before Starting a Direct Mail Campaign<br />Start a direct mail campaign that is directed at your target market group of potential customers.<br />Consider the customers that have already expressed an interest in your company and the products or services it offers.<br />Think about what materials you will send in your direct mail campaign.<br />
  8. 8. Using Direct Mail Marketing to Increase Sales<br />Direct mail marketing allows you to give customers hard copies of literature they are likely to hold onto. <br />A direct mail marketing campaign that is professionally orchestrated can give immediate results, with the proper mailer, send it to potential target customers and implement proper timing, and special techniques that make your direct mail marketing more effective. <br />When you implement direct mail marketing effectively, you can increase your sales and potential customer base because this segment of your target market shouldn't be neglected. <br />
  9. 9. Other Ways of Direct Marketing<br />Direct marketing through personal customer contact is an expensive program to implement, but if your product or service is a higher cost item, this can be the most effective way to reach your potential customers and build customer loyalty among past customers. You would need to have a salesperson and you would incur travel expenses, but this can be quite effective, depending on the products and services you are selling.<br />
  10. 10. Other Ways of Direct Marketing<br />In direct marketing using the telephone, there are several ways to approach this method of direct marketing. If you are using a call center to contact past customers, you can:<br />Direct marketing through text message blitzing has become quite effective for running instant sales and you can provide a promotional code or you can offer a link for a new product offering.<br />

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