How sensory advertising will boost effectiveness, online and off-line

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A presentation showcasing great examples of sensory advertising and mailings. With a Print Power case demonstrating the superior effectiveness of sensory print.

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How sensory advertising will boost effectiveness, online and off-line

  1. 1. How to make multi-sensory advertising work off-line and online?
  2. 2. Minimal use of MULTI-SENSORY ADVERTISING
  3. 3. Additional effectiveness of triggering MULTIPLE SENSES + 70% + 30% 3 senses 5 senses
  4. 4. Senses and ADVERTISING CHANNELS Taste Touch See Smell Hear
  5. 5. OFF-LINE CAN TRIGGER ALL SENSES
  6. 6. BUDGET REALITY: most campaigns are TV and /or online dominated
  7. 7. CHALLENGE: how to trigger multiple senses online and off-line and increase effectiveness?
  8. 8. INTEGRATED CAMPAIGN: website, Twitter, mailing,YouTube
  9. 9. www.TouchedByDM.eu
  10. 10. http://bit.ly/ZKKFRd
  11. 11. RESPONSE: Print Power website visits 6-29% increase YouTube: 2,500 views Twitter: numerous RT and mentions Mailing: response rate 4-24%
  12. 12. RESPONSE RATES SENSORY MAILING 24,2 Spain 17,5 Finland 14,7 Italy 14,0 Belgium 13,3 Portugal 11,6 Austria France 10,7 Netherlands 10,6 8,0 UK 4,0 Norway 0 5 10 15 20 25 %
  13. 13. http://bit.ly/16l8Mg1
  14. 14. BUDGET REALITY: triggering more senses off-line will also increase your online effectiveness
  15. 15. THANK YOU Ulbe Jelluma #Printpower #ulbe

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