Global ad view-pulse-extract-q4-2010


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Nielsen data on advertising expenditures of newspapers and magazines. A comparison of Q4 data of 2009 and 2010.

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Global ad view-pulse-extract-q4-2010

  1. 1. © The Nielsen Company, 2011This report, in full or in part, cannot be reproduced or transmitted in any form or by anymeans without written permission of The Nielsen Company, Media Group, GlobalAdView.While every effort has been made in the preparation of this report to ensure accuracy ofthe content, The Nielsen Company, Media Group, Global AdView, cannot accept anyliability in respect of errors or omissions or for any losses or consequential losses arisingfrom such errors or omissions. Readers will appreciate that the contents are only as up-to-date as their availability and compilation and printing schedules will allow, and aresubject to change during the natural course of events.
  2. 2. ! " #$ % $GLOBAL 7.0North America 3.9 Canada 23.6 United States of America 0.9Asia Pacific 8.2 Australia 6.7 China 10.5 Hong Kong 22.3 India 44.3 Indonesia 19.7 Japan 0.1 Malaysia 14.2 New Zealand 4.6 Philippines 16.0 Singapore 13.6 South Korea 5.0 Taiwan 19.5 Thailand 2.2Europe 3.6 Belgium 5.1 France 6.5 Germany -0.1 Ireland 5.2 Italy -2.5 The Netherlands 5.7 Norway 5.4 Portugal -8.3 Spain -3.6 Sweden 14.6 Switzerland 5.0 United Kingdom 7.8Latin America 16.1 Argentina 41.1 Brazil 11.6 Mexico 9.2Middle East and Africa 2.9 Egypt 5.3 Kuwait 1.0 Lebanon 16.1 Pan-Arab Media -22.7 Saudi Arabia 6.4 South Africa 8.9 United Arab Emirates -5.6
  3. 3. & ( " #$ % $GLOBAL 4.9North America 2.2 Canada -2.5 United States of America 2.3Asia Pacific 7.2 Australia 0.0 China 18.2 Hong Kong 14.7 India 20.1 Indonesia 10.2 Japan -2.6 Malaysia 8.7 New Zealand 2.2 Philippines 6.4 Singapore 8.2 South Korea 14.6 Taiwan 9.7 Thailand 5.3Europe 4.7 Belgium 5.3 France 9.4 Germany 4.0 Ireland 0.2 Italy -4.4 The Netherlands -1.5 Norway 8.6 Portugal 7.2 Spain -2.0 Sweden 4.2 Switzerland 10.9 United Kingdom 4.5Latin America 14.9 Argentina 38.9 Brazil 13.2 Mexico 9.2Middle East and Africa 5.5 Egypt -10.4 Kuwait -10.9 Lebanon 10.1 Pan-Arab Media 6.5 Saudi Arabia 11.0 South Africa 4.7 United Arab Emirates 12.8
  4. 4. ) $
  5. 5. ) $The information included in this review has been compiled, harmonized and produced byThe Nielsen Company, Global AdView.Global AdView Pulse Lite reports on advertising expenditure for North America, LatinAmerica, Europe, Asia Pacific and Middle East & Africa.Of all countries composing the different regions, The Media Group within The NielsenCompany, is the data source for: Australia, Canada, China, Germany, India (inassociation with TAMIndia), Indonesia, Republic of Ireland, Italy, Malaysia, TheNetherlands, New Zealand, Norway, Philippines, Singapore, South Africa, South Korea,Switzerland (in association with Media Focus), Taiwan, Thailand, United Kingdom,United States of America.The data sources for the other countries included in the report are: IBOPE (Argentina,Brazil and Mexico), PARC (Egypt, Kuwait, Lebanon, Pan-Arab Media, Saudi Arabia,United Arab Emirates), MediaXim (Belgium), Yacast (France), admanGo (HongKong),Nihon Daily Tsushinsha (Japan), Mediamonitor (Portugal), Arce Media (Spain).Figures are expressed in Million USD and are gross except for the countries that providethe industry with discount factors or net figures (Australia, Italy, Spain and Taiwan). USAand Spanish figures are based on apples-to-apples comparison to the previous year,both in terms of coverage and methodology, in order to give a more accuraterepresentation of the trends. The source for the exchange rates is OANDA ( ) and the rate applied to all figures is the 2009 yearly average.In order to reflect the most accurate picture for media type trends and macro-sectortrends, the methodology used for each may differ. Adjustments and estimates necessaryto represent the media type trends accurately may not be suitable for the macro-sectortrends. In some cases a direct comparison is therefore not possible.
  6. 6. ) $NOTES:• World Trend: this section includes all territories and relates to the following mediatypes: Newspapers and Magazines.Each region includes the following countries: – North America: Canada, United States of America. – Asia Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand. – Europe: Belgium, France, Germany, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom. – Latin America: Argentina, Brazil, Mexico. – Middle East and Africa: Egypt, Kuwait, Lebanon, Pan-Arab Media, Saudi Arabia, South Africa, United Arab Emirates. Note: Pan-Arab Media refers to the media titles in the Middle East that have significant viewership, readership or listenership in two or more markets and are not localized to only one market in the region. They do not represent a duplication with the coverage of each country and gather a significant amount of the advertising in the region.
  7. 7. %) ) * + * ) & # , #$ - # . /% -
  8. 8. ContactE-mail : # ,Global AdView provides international advertising services. Global AdView providesinformation on what an advertiser’s competitors are spending, where and how, in morethan 80 countries, along with a deep and complete knowledge of local marketadvertising trends. Spend and creative content can be compiled, linked and harmonizedat brand and product level to enable quick strategic insight into competitive activitywithin a client’s own product sector. &One of the major businesses of The Nielsen Company, the Media Group is active in 40markets offering television, radio and outdoor audience measurement, print readership,advertising information services and customized media research. The Media Group ofThe Nielsen Company is the recognized market standard for media information in thelargest advertising territories. Thanks to the local presence of our own branches in morethan 20 of the world’s leading advertising markets (including North America, Europe,Asia Pacific and Africa) we can measure expenditure and creatives daily, providing analways open window on the world of media. ) 0 - $The Nielsen Company is a global information and media company with leading marketpositions in marketing and consumer information, television and other mediameasurement, online intelligence, mobile measurement, trade shows and businesspublications. The privately held company is active in approximately 100 countries, withheadquarters in New York, USA. For more information, please visit,