Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The EQ
Behind IQ
The growing disconnect between
“data-driven” businesses &
their customers.
A sonnet written by a machine
will be better appreciated by
another machine.
Alan Turning The father of AI
Why am I talking
about machines
& EQ?
Jaco Rossouw
CEO of Principa, an international
data analytics and software
company.
The one thing we
all have in common
A tale of two customer
service experiences
We are drowning in
information, but starving
for wisdom.
E.O Wilson Biologist, Theorist & Naturalist
So, where’s the opportunity
Mind the gap
Behavioural science
How do you make
this happen
1 Understand your current data universe
2 Think about human behaviour at key touchpoints
3 Cap...
In the age of machines,
don’t underestimate the
power and value of a
human.
CAPE TOWN
HEAD OFFICE
Northgate Park, Platinum Dr
Paarden Eiland 7405
+27 21 680 6000
www.principa.co.za
JOHANNESBURG
SALE...
The EQ Behind the IQ - Jaco Rossouw
Upcoming SlideShare
Loading in …5
×

The EQ Behind the IQ - Jaco Rossouw

253 views

Published on

Principa CEO discusses the growing disconnect between the "data-driven" business and its customers.

Published in: Business
  • Be the first to comment

  • Be the first to like this

The EQ Behind the IQ - Jaco Rossouw

  1. 1. The EQ Behind IQ The growing disconnect between “data-driven” businesses & their customers.
  2. 2. A sonnet written by a machine will be better appreciated by another machine. Alan Turning The father of AI
  3. 3. Why am I talking about machines & EQ? Jaco Rossouw CEO of Principa, an international data analytics and software company.
  4. 4. The one thing we all have in common
  5. 5. A tale of two customer service experiences
  6. 6. We are drowning in information, but starving for wisdom. E.O Wilson Biologist, Theorist & Naturalist
  7. 7. So, where’s the opportunity
  8. 8. Mind the gap
  9. 9. Behavioural science
  10. 10. How do you make this happen 1 Understand your current data universe 2 Think about human behaviour at key touchpoints 3 Capture as much behavioural information as possible 4 Look for patterns and correlations 5 Experiment (deploy, test, refine)
  11. 11. In the age of machines, don’t underestimate the power and value of a human.
  12. 12. CAPE TOWN HEAD OFFICE Northgate Park, Platinum Dr Paarden Eiland 7405 +27 21 680 6000 www.principa.co.za JOHANNESBURG SALES OFFICE 342 Jan Smuts Ave Hyde Park 2196 +27 11 560 6950 insights.principa.co.za

×