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Technical Seo

  1. Made by – Vainktesh Navin Sharma
  2. A. When setting up your website or blog, you need to specify your preferred domain. By doing so you instruct search engines as to which variation of the domain you want to use throughout the lifetime of your website.
  3. 1) First you need to register with Google Webmaster tools and verify all variations of your website i.e. both http://www and http:// 2) Note: If you have https enabled, then you need to add and verify both https://www and https:// 3) Then you need to set your preferred domain in the SITE SETTINGS option for all variations. 4) Next, you need to do the same on your CMS. If you are using WordPress you can do this under GENERAL / SETTINGS.
  4. 1) Robots.txt is a text file residing in the root directory of your website that gives instructions to search engines as to which pages of your website they can crawl and add to their index ,or which pages they can’t crawl. 2) The format of this file is very simple and in the majority of cases, you don’t have to make any changes to it. 3) What is important though is to check and ensure that there are no false blockings that will discourage search engines crawlers from indexing your website.
  5. Next item in your technical SEO audit list is to revise the URL structure of your website. By URL structure we mean the format of your URLS. Best SEO practices dictate the following about URLS: 1. Use lowercase characters 2. Use – to separate words in the URL 3. Make them short the descriptive 4. Avoid using unnecessary characters or words 5. Use your target keywords in the URL without keyword stuffing
  6. For example, if this is your post title “10 Technical SEO Best Practices For Beginners”, the URL generated by WordPress will be practices-for-beginners. This is not bad, but you can make it shorter like this which is more targeted and easier to remember.
  7. The structure of a website is a very important SEO factor for many reasons. 1. A big mistake many webmasters make is that in their effort to optimize their websites for conversions, they forget about navigation and site structure and they end up damaging their SEO. 2. In the past, it was thought that archive pages or multiple category pages could hurt your SEO but this is a bad SEO practice. 3. In addition, as stated by Google (see screenshot below from their guidelines), a well-defined structure helps webmasters pin-point to Google the important content of a website, something that will greatly help in pushing higher in rankings the pages that really matter.
  8. 1) A breadcrumb menu is a set of links at the top or bottom of a page that allows users to navigate to a previous page (usually the category page) or to the home page of a website. 2) A breadcrumb menu serves two main purposes: it helps users navigate a website easily without having to press the back button on their browsers and it gives another hint to search engines about the structure of a website.
  9. In simple terms, structured data is code you can add to your web pages that is visible to search engine crawlers and helps them understand the context of your content. It’s a way to describe your data to search engines in a language they can understand.
  10. What is the benefit of using structured data? It can help you enhance the presentation of your listings in the SERPS either through featured snippets, knowledge graph entries, etc and increase your CTR. What are the uses of structured data? There are many ways you can use structured data to describe your content. The most popular are: articles, recipes, events, job posting, local business, and more. You can view the complete list here.
  11. A 404 page is shown to the users when the URL they visited does not exist on your website. Maybe the page was deleted, the URL was changed or they mistyped the URL in their browsers. What is an optimized 404 page? An optimized 404 page should: 1) Have the same structure and navigation menus as your website 2) Tell visitors in a friendly language that they page they are looking for is no longer available 3) Give them alternatives (suggest other related pages) 4) Make it easy to go back to the previous page, your homepage or other important pages.
  12. 1) One of the most important elements of technical SEO is the XML sitemap optimization. 2) An XML Sitemap is an XML file that lists all pages/posts available on your website. Besides their title it also includes the published date and last updated date. 3) Search engines can use the XML sitemap as a guide them when crawling a website. 4) Make sure that your sitemap is automatically updated when a new page is published or when a page is updated.
  13. 1) The latest trend on the Internet is about security. HTTPS is a known ranking signal and an additional way to establish trust with your users. 2) When you install an SSL on your server, your website can be accessed using https and not http. This indicates that any information transferred between your website and server (such as usernames, passwords, personal data etc) is encrypted. 3) In the past SSL was important for ecommerce websites but nowadays any website on the Internet should have an SSL installed. 4) If you don’t have SSL installed the first thing to do is to contact your hosting provider and ask them to enable SSL on your account and then you need to follow a migration procedure to activate SSL on your website without losing your rankings.
  14. Another known ranking signal is website speed. Google is mentioning the importance of speed in all their SEO recommendations and studies confirm that faster websites perform better than slower websites. In general, what you can do to make your website load faster is the following: 1) Upgrade your server to use 64 bits operating system 2) Upgrade to PHP 7.2 -> this will give you huge improvements in speed compared to PHP 5.2. 3) Optimize the size of your images. There are tools to help you do this without losing quality. 4) Minimize the use of plugins 5) Upgrade WordPress and all plugins to the latest versions 6) Don’t use heavy pre-made themes. They add a lot of code that is not needed, better invest in a custom-made theme. 7) Optimize and minify your CSS and JS Files 8) Using a caching plugin to serve cached pages to users 9) Avoid adding too many scripts in the <head> of your website 10) Use asynchronous JavaScript loading
  15. 1) Having a mobile friendly website is not optional. Most probably the majority of your users are on mobile and with the introduction of the mobile first index by Google, if you don’t have a fast, mobile friendly website your rankings will suffer. 2) Mobile friendliness is part of technical SEO because once you have a mobile friendly theme, that is properly configured, you don’t have to deal with this again. 3) It’s also a task that requires technical knowledge on how to set it up. 4) The first thing to do is to check the mobile friendliness of your website using this tool from Google. 5) If your website doesn’t pass the test, you have a lot of work to do and this should be your first priority.
  16. 1) Pagination is used when you want to break up a long page into multiple shorter pages and when you enable paging in your category pages. 2) To avoid duplicate content issues and to consolidate links and page rank to your main page, you can make use of rel=”next” and rel=”prev” links to tell search engines that the subsequent pages are a continuation of the main page.
  17. 1) If you have content on your website in more than one languages, then you need to make use of the hreflang attribute to give Google more information about your site structure and content. 2) This will help them serve the right content to users (i.e. to show Swedish people content in Swedish) and it will also help you optimize your SEO by avoiding duplicate content and indexing issues.
  18. 1) Technical SEO consists of a number of checks and settings you need to optimize to help search engines crawl and index your website without any problems. 2) In the majority of cases, once you get your technical SEO right, you won’t have to deal with it again, other than doing periodical SEO Audits. 3) The word technical implies that you need to have some technical knowledge to carry out some of the tasks (like page speed optimization, adding structured data, etc.) but it’s necessary to do it otherwise your website won’t reach its full potential.

Editor's Notes

  1. CMS –Content Managment System