Schools And Social Media Presentation


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Schools And Social Media Presentation

  1. 1. <ul>Esti Berkowitz, </ul>5 Things @Social Media Your Should Know
  2. 2. 5 Things @socialmedia What Is Social Media Why Schools Use Social Media Who Has Succeeded How To Ensure Privacy Where To Begin
  3. 3. What Is Social Media Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial . Source
  4. 4. <ul>What Is Social Media </ul>Social Media and the internet is used as the main source of sharing and retrieving information by moms 36.5 million US women are moms with children at home According to CafeMom Moms Spend 8.1 hours of social networking an average at CafeMom
  5. 5. <ul>What Is Social Media </ul>
  6. 6. Why Schools Use Social Media Communicate about school activities Build community and school spirit Motivate people to donate time and money Support school admission goals and open houses Stay connected with alumni Stay current on how technology is changing the way we communicate Monitor what is being said about the school
  7. 7. <ul>What Is Social Media </ul>
  8. 8. <ul>What Is Social Media The Old PTA Meeting </ul>
  9. 9. <ul>What Is Social Media The New PTA Meeting </ul>
  10. 10. <ul>Why Schools Use Social Media </ul>Just like small businesses, schools also have major objectives and goals to achieve. Social Media is an easy and economical way that can enable a school to achieve these goals and much more. Just like small businesses that want to build relationships, schools use social media to reach out to past, present, and future students.
  11. 11. Who Has Succeeded Design Ease of use Copywriting *Best school Websites are selected by judges who review the entered websites using the seven criteria above Interactivity Use of technology Innovation Content
  12. 12. Who Has Succeeded “ We have received a lot of positive feedback about our use of Twitter and Facebook. Parents, alumni and prospective families all enjoy visiting our Facebook Fan Page as it provides them with a way to learn more about our community and school activities. It is an easy and hassle free way for us to share information about school activities and build awareness of our unique academic programs.” Bridget O’Toole, PR and communications coordinator, Denver Academy
  13. 13. Who Has Succeeded “Adding functionality to the website so parents can use a a password to access online information, photo albums, links to homework, and contact teachers via email.” Mireille Allen, Director of Communications and Marketing, Akiba Academy
  14. 14. How To Ensure Privacy “ A Fan Page is not the same as an individual profile page. It is simply a page where an organization (company or nonprofit) can post information, applications, photos or videos. Also, contrary to an individual profile which limits you to 5,000 friends, a Fan Page allows for an unlimited amount of fans. The bigger the fan base, the more the page will be viewed. When people become a fan of a page, it shows up on their personal wall and is visible to their friends. Friends can then click on the alert and immediately be taken to the Fan Page. Fan Pages also allow you to place a varied amount of security settings. This gives you the freedom to make your posts as public or private as you want. “We actively monitor our Facebook page and delete any comments we deem inappropriate. Thus far, the benefits of the page have far outweighed the risks.” Bridget O’Toole, PR and communications coordinator, Denver Academy
  15. 15. Where To Begin
  16. 16. <ul>Tip #1: Designate The Admin </ul>
  17. 17. <ul>Tip #2: Discovery Who’s Talking About Educational Issues? </ul>
  18. 18. <ul>Tip #3: Listen, Listen and Listen More </ul>
  19. 19. <ul>Tip #4: Monitor And Respond </ul>
  20. 20. <ul>And this… is just the beginning </ul>
  21. 21. <ul>5 Things You Can Do Today… </ul>Identify two or three goals Use the summer break to implement those goals Assign the marketing department to take charge Website updates Assign Alumni member to monitor and update facebook and twitter Remember, content is King
  22. 22. <ul>Thank You! </ul>
  23. 23. <ul>I Get It </ul>
  24. 24. <ul>Find Me Online </ul><ul>Twitter -@primetimeparent LinkedIn – Esti Berkowitz </ul><ul>Facebook – Esti Berkowitz YouTube - Primetimeparent Blogtalkradio - JewishShmoozNetwork </ul>