Be the first to like this
Our spreaker for the February 2016 Behavioural Meetup in Bristol was Prof. Lorraine Whitemarsh from the University of Cardiff.
Despite scientific consensus about the reality and severity of climate change, the public appears to show relatively little concern about the issue and to be taking few actions to tackle it. In this talk, we will discuss what influences public perceptions and how they may be shaped by communication. Recent survey and interview data, and findings from psychological experiments will be used to expose the strong ideological and social influences on public attitudes to climate change. Research will also be presented on low-carbon lifestyles, along with insights into fostering behaviour change, including new research to achieve behavioural ‘spillover’ (i.e., when changing one behaviour leads to further behavioural changes).