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10 years of          ,[object Object],Looking back at a decade of search that reshaped the web,[object Object]
This year Google celebrates it’s 10th anniversary ,[object Object],Just how much impact has it had?,[object Object]
The Prequel,[object Object],A long, long time ago, in an internet generation far, far away from the ,[object Object],21st Century, there were literally thousands of search engines.,[object Object],A handful, 10 or so of them controlled most of cyberspace. ,[object Object],But then a new presence in the force appeared and  started to win the battle for supremacy of the entire galaxy. ,[object Object],I mean Internet,[object Object]
Remember these?,[object Object],The,[object Object],Jurassic,[object Object],Period,[object Object]
And thousands more...,[object Object]
Some have disappeared,[object Object],Some have been re-invented,[object Object],[object Object]
 ASK – an article community siteSome exist somewhat or completely unchanged,[object Object],[object Object],Many others became directories,[object Object],Making sense of it all,[object Object]
But, why didn’t they work?,[object Object],There were literally thousands of search engines. They all did a terrible job at search,[object Object],If you wanted to find something, you had to spend an awful lot of time looking!,[object Object],They each tried different strategies but in the end, they all shared the same common mistakes....,[object Object],Making sense of it all,[object Object]
Timeline,[object Object],1960’s “ARPA-net” – first networked internet,[object Object],1990’s “HTML Web”,[object Object],2004 “Web 2.0,[object Object],1995 Microsoft launches IE3 ,[object Object],2000 Google reaches 1 billion index – largest search engine,[object Object]
1990’s Search Engines,[object Object],Search Engines in the 1990’s used library-book style indexing. Search Engines would crawl a page and index it based on content and keywords meta-data. Meta-data tags mushroomed; companies offering meta-data “optimisation” mushroomed too. Sites were loosely categorised by industry, type or location. ,[object Object],It really didn’t work,[object Object]
Where it all went wrong,[object Object],[object Object]
Manually submitted and categorised their own site/sites
Birth of Meta-tag spam
“1990’s” SEO is bornNobody thought anyone would fiddle the tags !?!,[object Object],Online ,[object Object],Example,[object Object]
But that was only the start,[object Object],[object Object]
So a search for “Windows Service Pack” would return thousands of pages of results just from Microsoft.comWhat if you wanted something different?,[object Object]
You couldn’t find what you needed,[object Object],[object Object]
Search Engines thought that the answer was amassing the greatest content
Monetisation model: charge for indexingPeople didn’t couldn’t use Search engines like they do now,[object Object]
Internet Marketing: 90’s style,[object Object],[object Object]
SiteRings (like Yahoo!) were all the rage

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10 years of google