M.Sc Nursing Final year
Medical Surgical Nursing
The importance of health education has been
increasingly realised during the last three decades
so much that health education has emerged as a
speciality in itself.
The aim of health education is to bring about a
change in health behaviour of the people in such
a manner that the harmful health practices given
up while good ones are reinforced.
DEFINITION OF IEC
Information Education and Communication
is an approach which attempts to change or
reinforce a set of behaviour in a target
audience regarding a specific problem in a
predefined period of time.
It combines strategies, approaches and method
that enable individuals, families, groups,
organisations, and communities to play active
role in achieving, protecting and sustaining their
own health. embodied in IEC is the process of
learning that empowers people to make decisions,
modify behaviours and change social conditions.
OBJECTIVES OF IEC
Increase reach of services .
Improve the quality of services.
Make supervision more oriented towards
Link supervision with training
at various level.
Concentrate on local field problems both for
development of training material and their
Combine interpersonal communication strategy
with mass media appraoch.
Improve performance level through continuous
with village community volunteers.
IMPORTANCE OF IEC
1. It create awareness, increase knowledge and
2. It is not expensive.
3. It ensures feedback
MAJOR COMPONENT OF IEC
1. Visit schedule
4. Monitoring and evaluation
PLANNING AN IEC STRATEGY
IEC success when it is planned with a
Gain knowledge and incorporate community
There must be true dialogue.
Everything cannot be changed at once and focus
It should be cost effective.
Campaign for preventive behaviour.
Fear arousal needs to be used with caution.
The timing should be appropriate.
Information overload is to be avoided.
PROCESS OF IMPLEMENTING
Support of community leaders
Involve target audience
Establish linkage and relationships
with NGO and others
Interactions between health workers
Anticipate trouble and crisis
Monitoring and evaluation
IEC IN NURSING
1.AT INDIVIDUAL LEVEL
Provides opportunity to develop personality,
knowledge, skills and confidence.
It increase awareness.
Reinforcement to sustain behavioural change.
Communication is very important in nursing
2.AT COMMUNITY LEVEL
The role of a nurse in family planning programs
with IEC are:
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“Education is the most powerful weapon which
you can use to change the world.”
- Nelson Mandela