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INFORMATION EDUCATION
AND COMMUNICATION.
Presented by
BANASHREE HAWAIBAM
M.Sc Nursing Final year
Medical Surgical Nursing
B.V.C.O.N.PUNE-43
INTRODUCTION
 The importance of health education has been
increasingly realised during the last three decades
so much that health education has emerged as a
speciality in itself.
 The aim of health education is to bring about a
change in health behaviour of the people in such
a manner that the harmful health practices given
up while good ones are reinforced.
DEFINITION OF IEC
 Information Education and Communication
is an approach which attempts to change or
reinforce a set of behaviour in a target
audience regarding a specific problem in a
predefined period of time.
 It combines strategies, approaches and method
that enable individuals, families, groups,
organisations, and communities to play active
role in achieving, protecting and sustaining their
own health. embodied in IEC is the process of
learning that empowers people to make decisions,
modify behaviours and change social conditions.
OBJECTIVES OF IEC
 Increase reach of services .
 Improve the quality of services.
 Make supervision more oriented towards
problem solving.
 Link supervision with training
at various level.
 Concentrate on local field problems both for
development of training material and their
users.
 Combine interpersonal communication strategy
with mass media appraoch.
 Improve performance level through continuous
with village community volunteers.
IMPORTANCE OF IEC
1. It create awareness, increase knowledge and
change attitudes
2. It is not expensive.
3. It ensures feedback
mechanism.
MAJOR COMPONENT OF IEC
1. Visit schedule
2. Training
3. Supervision
4. Monitoring and evaluation
PLANNING AN IEC STRATEGY
 IEC success when it is planned with a
comprehensive strategy.
 Gain knowledge and incorporate community
tradition.
 There must be true dialogue.
 Everything cannot be changed at once and focus
on relevancy.
 It should be cost effective.
 Campaign for preventive behaviour.
 Fear arousal needs to be used with caution.
 The timing should be appropriate.
 Information overload is to be avoided.
PROCESS OF IMPLEMENTING
STRATEGIES
Support of community leaders
Involve target audience
Establish linkage and relationships
with NGO and others
Interactions between health workers
and clients
Multimedia campaign
Anticipate trouble and crisis
communication plan
Monitoring and evaluation
RESOURCES FOR IEC
 Print media
 Mass media
 Television
 Radio
 Internet
IEC IN NURSING
1.AT INDIVIDUAL LEVEL
 Provides opportunity to develop personality,
knowledge, skills and confidence.
 It increase awareness.
 Reinforcement to sustain behavioural change.
 Communication is very important in nursing
practice.
2.AT COMMUNITY LEVEL
The role of a nurse in family planning programs
with IEC are:
 Informing
 Persuading
 Motivating
 Encouraging
REFERENCE
1.Samta Soni,Textbook of Advanced Nursing Practice.New
Delhi:Jaypee Brothers Medical Publishers;2013.p. 190-3.
2.Vimal G Thakkar.Nursing and Nursing Education.2nd
ed.Mumbai:Vora Medical Publication;2002.p. 118-9.
3.YShabeer P Basheer, S Yaseen Khan.Advanced Nursing
Practice.Banglore:Manjunath S Hegde;2013.p. 101-4.
4.Veerabhadrappa G.M.Communication and Educational
Technology for Nurse.Mumbai:Vora Medical
Publication;2011.p. 206,215.
5.Ela Sanatombi Devi.Manipal Manual of Nursing
Education.New Delhi:Satish Kumar Jain;2006.p. 410-1.
6. K,Park.Preventive and Social Medicine.21st
ed.Jabalpur:M/s.Banarsidas Bhanot;2011.p. 793.
7. S.Priya.Health Education and Communication
Skills.Mumbai:Vora Medical Publication;2009.p. 6.
8.Gupta Mahesh,Bhardwaj Urmila,Shaiju B. Effectiveness of
IEC Programme on the Nursing Students with regard to
management of Children with ARI(Pneumonia) and
Diarrhoea based on IMNCI Guildelines.International
Journal of Nursing Education.2013 March 15;5(1):110-5.
9.Anuradhu Pande,Arvind Sehgal,Impact of
Information,Education and Commumication on
Adolescent.Reproductive Health,a socialogy study of Mandi
District Himachal Pradesh.Journal of Health
Management.2009 Septemder;3:445-72.
10.Diana Jose.A study to assess the perceived barries to
quality nursing education among students nurses and
nurse education in a selected setting.The Nursing Journal
of the India.2014,Nov 13;1-p.44-6.
11.www.dorhuk.de
12.www.nursetogether.com
13.www.indiajournals.com
“Education is the most powerful weapon which
you can use to change the world.”
- Nelson Mandela

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Information education and communication (IEC)

  • 1. INFORMATION EDUCATION AND COMMUNICATION. Presented by BANASHREE HAWAIBAM M.Sc Nursing Final year Medical Surgical Nursing B.V.C.O.N.PUNE-43
  • 2. INTRODUCTION  The importance of health education has been increasingly realised during the last three decades so much that health education has emerged as a speciality in itself.  The aim of health education is to bring about a change in health behaviour of the people in such a manner that the harmful health practices given up while good ones are reinforced.
  • 3. DEFINITION OF IEC  Information Education and Communication is an approach which attempts to change or reinforce a set of behaviour in a target audience regarding a specific problem in a predefined period of time.
  • 4.  It combines strategies, approaches and method that enable individuals, families, groups, organisations, and communities to play active role in achieving, protecting and sustaining their own health. embodied in IEC is the process of learning that empowers people to make decisions, modify behaviours and change social conditions.
  • 5. OBJECTIVES OF IEC  Increase reach of services .  Improve the quality of services.  Make supervision more oriented towards problem solving.  Link supervision with training at various level.
  • 6.  Concentrate on local field problems both for development of training material and their users.  Combine interpersonal communication strategy with mass media appraoch.  Improve performance level through continuous with village community volunteers.
  • 7. IMPORTANCE OF IEC 1. It create awareness, increase knowledge and change attitudes 2. It is not expensive. 3. It ensures feedback mechanism.
  • 8. MAJOR COMPONENT OF IEC 1. Visit schedule 2. Training 3. Supervision 4. Monitoring and evaluation
  • 9. PLANNING AN IEC STRATEGY  IEC success when it is planned with a comprehensive strategy.  Gain knowledge and incorporate community tradition.  There must be true dialogue.  Everything cannot be changed at once and focus on relevancy.
  • 10.  It should be cost effective.  Campaign for preventive behaviour.  Fear arousal needs to be used with caution.  The timing should be appropriate.  Information overload is to be avoided.
  • 11. PROCESS OF IMPLEMENTING STRATEGIES Support of community leaders Involve target audience Establish linkage and relationships with NGO and others Interactions between health workers and clients
  • 12. Multimedia campaign Anticipate trouble and crisis communication plan Monitoring and evaluation
  • 13. RESOURCES FOR IEC  Print media
  • 14.  Mass media  Television
  • 16. IEC IN NURSING 1.AT INDIVIDUAL LEVEL  Provides opportunity to develop personality, knowledge, skills and confidence.  It increase awareness.  Reinforcement to sustain behavioural change.  Communication is very important in nursing practice.
  • 17. 2.AT COMMUNITY LEVEL The role of a nurse in family planning programs with IEC are:  Informing  Persuading  Motivating  Encouraging
  • 18. REFERENCE 1.Samta Soni,Textbook of Advanced Nursing Practice.New Delhi:Jaypee Brothers Medical Publishers;2013.p. 190-3. 2.Vimal G Thakkar.Nursing and Nursing Education.2nd ed.Mumbai:Vora Medical Publication;2002.p. 118-9. 3.YShabeer P Basheer, S Yaseen Khan.Advanced Nursing Practice.Banglore:Manjunath S Hegde;2013.p. 101-4. 4.Veerabhadrappa G.M.Communication and Educational Technology for Nurse.Mumbai:Vora Medical Publication;2011.p. 206,215. 5.Ela Sanatombi Devi.Manipal Manual of Nursing Education.New Delhi:Satish Kumar Jain;2006.p. 410-1.
  • 19. 6. K,Park.Preventive and Social Medicine.21st ed.Jabalpur:M/s.Banarsidas Bhanot;2011.p. 793. 7. S.Priya.Health Education and Communication Skills.Mumbai:Vora Medical Publication;2009.p. 6. 8.Gupta Mahesh,Bhardwaj Urmila,Shaiju B. Effectiveness of IEC Programme on the Nursing Students with regard to management of Children with ARI(Pneumonia) and Diarrhoea based on IMNCI Guildelines.International Journal of Nursing Education.2013 March 15;5(1):110-5. 9.Anuradhu Pande,Arvind Sehgal,Impact of Information,Education and Commumication on Adolescent.Reproductive Health,a socialogy study of Mandi District Himachal Pradesh.Journal of Health Management.2009 Septemder;3:445-72.
  • 20. 10.Diana Jose.A study to assess the perceived barries to quality nursing education among students nurses and nurse education in a selected setting.The Nursing Journal of the India.2014,Nov 13;1-p.44-6. 11.www.dorhuk.de 12.www.nursetogether.com 13.www.indiajournals.com
  • 21. “Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela