Patients/Primary Care Network


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The HealthBridge network of 17,000 high value PCPs provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.

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Patients/Primary Care Network

  1. 1. PatientPrimary Care Network CONFIDENTIAL
  2. 2. Primary Care Network: Targeted EngagementUtilize our Patient Education Center Primary Care Network to engageyour target audience with a multi-channel surround sound campaign Your You Ad Ad Here Here High Quality Custom Content Patient Brochures Website You Ad Here Waiting Room Waiting Room Wallboard & Patient Digital TV & Your Ad Here Brochures Audience Brochures Practice Exam Room Landing Pages Custom Rx Pads . Please take one with our compliments QR Codes 2 CONFIDENTIAL
  3. 3. Primary Care Network: Waiting Room (Digital Display)600 practice network representing 1,500 high value primarycare physicians and over 900K impressions a month all formats (video, flash, ppsx) 32” digital LED flat screen You Ad Here high value engaging content promotion every 20-30 min targeted brochure pull-through Single sponsor ad Harvard Medical School brochures Please take one with our compliments. 3 CONFIDENTIAL
  4. 4. Waiting Room (Digital Display): High Decile Physicians in our 600 office network are high decile 6-10 prescribers of branded therapies 6xSource: SDI research, analysis by Axtria Research Inc.* For universe of 292,000 physicians actively prescribing branded Diabetes therapy** For HFM decile 6-10 Diabetes physician offices 4 CONFIDENTIAL
  5. 5. Primary Care Network: Waiting Room (Poster Display)4,200 practice network representing 15,000 primary carephysicians and over 9.1M impressions a month Implied endorsement A trusted source Highly visible fixture Relevant engaging content Guaranteed ad exposure Your Ad Here Single sponsor ad unit Disease state brochures 5 CONFIDENTIAL
  6. 6. Primary Care Network: Patient Ed Rx PadsOur Exam Room Patient Ed Rx Pads™ provide network physicians asimple yet powerful tool to educate patients outside the office Implied endorsement Practice specific url Simple search based directions 6 CONFIDENTIAL
  7. 7. Primary Care Network: Practice Landing Pages Trackable results Osteoperosis Robust Search Customized by practice 7 CONFIDENTIAL
  8. 8. Primary Care Network: Patient Website 100% Harvard Content Dynamic Results Your Category Ad Exclusive Here Ad Unit 8 CONFIDENTIAL
  9. 9. Primary Care Network: Custom Brochures1,000 Packs of 15 Custom Brochures for Handout Original Content from HMS Category Exclusive Ad Unit Highly valued by the practice Your Company Logo Here 9 CONFIDENTIAL
  10. 10. Primary Care Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR Codes On the poster And on TV In the brochure Your Ad Here Ad Your Here Please take one with our compliments. 10 CONFIDENTIAL
  11. 11. Primary Care Network: Advanced AnalyticsIn office and online customization allows us to measure monthly patienteducation prescribing habits by practice, providing clients actionableand timely intelligence Patient Ed Rx Pad Custom Practice Landing Page Traffic by practice Insulin therapy Search terms utilized Insulin Therapy Comprehensive website Exposures advertisement by practice Your Click-thrus Ad by practice Here 11 CONFIDENTIAL
  12. 12. The HealthBridge Team: Dedicated professional support • Our dedicated production team are experts in navigating the ever-changing legal and regulatory health care environment to ensure your needs are met with the highest level of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 12 CONFIDENTIAL
  13. 13. HealthBridge: Primary Care Network Custom Proposal • Speak with one of our Business Development Managers for a custom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: 13 CONFIDENTIAL