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Health Care Provider/ER Network


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The HealthBridge network of 145 ER only lounges provides the opportunity to engage hard to access emergency medicine physicians at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.

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Health Care Provider/ER Network

  1. 1. Health Care ProviderEmergency Network CONFIDENTIAL
  2. 2. Emergency Network: Targeted EngagementUtilize our Physician’s Weekly Emergency Network to engage yourtarget audience with a multi-channel surround sound campaign Your Ad Here Emergency Emergency eNewsletters Monographs Custom Your Emergency Posters Posters Brand Custom Physician QR Codes website advertisement Your Ad Here CONFIDENTIAL
  3. 3. Emergency Network: Wallboard PostersEngage your target audience in the hospital with our highly visible,single sponsored emergency edition wallboard poster Hospital Emergency Edition Trusted Resource Engaging Content Single Sponsorship Your Ad Here Extended Reach ER Physician Lounges: 200 locations Weekly insertions Includes frame & pocket CONFIDENTIAL
  4. 4. Wallboards: Ad Impact Benchmark StudiesStudies show significant impact in key areasBenchmarks from 27 surveys representing over 7,000 Health Care Providersshows advertising with our wallboard networks provide significant lift vs.control. • Average ad recognition lift: +43% • Average product recall lift: +28% • Average message association lift: +21% • Average intent to increase +22% prescribing lift:Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: AdRecognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent toIncrease Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL
  5. 5. Emergency Network: Custom PostersCustom Spotlight IssuesDrive home your brand or topic messagewith a peer to peer custom Spotlight Issue. Your Peer to • Take advantage of the entire editorial Peer Clinical poster real estate Message Here • Extend your reach with customized take-one brochures • Pull-through existing approved content Your Ad or Clinical Message • Utilize our relationships with renowned Continued Here KOLs to develop new content CONFIDENTIAL
  6. 6. Wallboards: Custom Issue Benchmark StudiesStudies show significant impact with Custom IssuesBenchmarks from 19 surveys representing responses from 3,030 HealthCare Providers shows the majority find our custom Spotlight Issues to beextremely effective at: • Increasing awareness of key messages 53% • Increasing their likelihood to prescribe 54% • Providing relevant information 66%Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL
  7. 7. Emergency Network: MonographsPull through your message with a peer to peer developed emergencymonograph direct mailed to your target audience Trusted Resource Limited Sponsorship Peer to Peer Content Category Exclusivity Targeted Distribution CONFIDENTIAL
  8. 8. Monographs: Engagement StatisticsOriginal peer to peer content drives engagement 65% of clinicians found the monograph informative of clinicians found the 55% information helpful in the care & management of their patients 77% read the accompanying advertisement1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465 CONFIDENTIAL 8
  9. 9. Emergency Network: eNewslettersTake advantage of our database of over 4,200 emergency departmentphysicians with one of our emergency specific eNewsletters Trusted Resource Custom Content advertisement Single Sponsored Your Ad Here Dedicated Bloggers 17% Avg Open Rate 4.5% Avg Click-Thru CONFIDENTIAL
  10. 10. Emergency Network: Physiciansweekly.comInteract and gain feedback with our engaged online community profile: • 6,000 visitors a month ADVERTISEMENT • 12,000 page views a month • 7,300 registered eNewsletter recipients • Mobile optimized • 17% open rate • Dedicated physician bloggers • Dedicated specialty sections • Robust eMedia library • Custom pop-up polling • Active social media community • 500 Twitter followers • 800 Facebook likes CONFIDENTIAL
  11. 11. Emergency Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR CodesOn the Poster & in the eNewsletter In the Monograph advertisement Your Ad HereYour Ad Here CONFIDENTIAL
  12. 12. The HealthBridge Team:Dedicated professional support• Our dedicated production team are experts in navigating the ever-changing legaland regulatory health care environment to ensure your needs are met with the highestlevel of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 12 CONFIDENTIAL
  13. 13. HealthBridge: Emergency NetworkCustom Proposal• Speak with one of our Business Development Managers for acustom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: 13 CONFIDENTIAL