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Digital Connect 2014

A Global Shift - Move into the Subscription Economy

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Digital Connect 2014

  1. 1. ‘A Global Shift - Move into the Subscription Economy’ Digital Connect 2014
  2. 2. Yesteryears The Utility Concept The Subscription Economy Today Tomorrow Datacenter & Cloud Interplay Agenda
  3. 3. Yesteryears The Ownership Era Customer Premise P 1 B 1 2 3 4 2 3 4 5 In Premise Users
  4. 4. Perpetual Licenses Annual Support Cost Software Upgrade Cost Specialized Skills Set Highly Customized Integration Woes Module Based Pricing Vendor Lock-in Infra & Main. Cost Hardware Upgrade Cost Yesteryears The Ownership Era
  5. 5. The Utility Concept
  6. 6. The Subscription Economy These can be flexible and paid per use too!
  7. 7. Enabling business Continuity Greater flexibility to react to changing market conditions Speed of deployment Improving customer support or services reducing resource waste Enabling innovation Savings on CAPEX Gaining a competitive advantage Expanding revenue opportunities Need for real-time information Replacing on-premise legacy technology Development of new products or services 43% 40% 39% 38% 37% 33% 33% 31% 31% 29% 27% 24% 41% 38% 44% 41% 41% 42% 42% 38% 31% 39% 45% 41% 10% 12% 12% 13% 14% 16% 17% 17% 21% 19% 16% 22% 2% 5% 2% 3% 5% 4% 5% 8% 7% 7% 7% 7% 4% 5% 3% 5% 3% 5% 3% 6% 10% 6% 5% 6% Very important Somewhat important Not very important Not at all important Not Applicable Business Continuity, Flexibility & Speed of Deployment are Top Drivers
  8. 8. Services directly taken from respective ISV’s Cloud Today Internet line(s) via your Telco Provider Cloud End User
  9. 9. Multiple ISVs, Contracts, SLAs Multiple Support Points/Call Centers Multiple Payment Gateways / Bills Who to Trust? Specialized Staff Consultants Integrators Auditors Present Scenario
  10. 10. Tomorrow A single resilient aggregated / federated platform for IaaS, PaaS and SaaS…
  11. 11. Pricing Federated Aggregated Integrated Services Research & Feedback Based Single Bill Single Sign On (SSO) Innovation Standardizatio n Top Brands What do Cloud Service Brokers bring to the table?
  12. 12. Datacenter & Cloud Interplay
  13. 13. Recommendatio n
  14. 14. Think Cloud… Think Etisalat Digital Connect

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