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Sophia Antipolis: a city of science and wisdom'

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Sophia Antipolis: a city of science and wisdom'

  1. 1. The French Riviera: A Gateway to Europe Knowledge, flexibility & adaptability: lessons learned & perspectives 2010 1 Serge Lambert - McKenzie Team Cote d’Azur
  2. 2. PRESENTATION OVERVIEW • Part I : Background Information • Part II : Our business & technology offer • Part III : Creativity and innovation • Part IV : The competitive advantage of a region • Conclusions - Marketing pitch: 5 reasons to invest - Lessons learned & perspectives - Partnering with Team Cote d’Azur 2 Invest in the FRENCH RIVIERA Serge Lambert - McKenzie Team Cote d’Azur
  3. 3. Part I : 3 Serge Lambert - McKenzie Team Cote d’Azur Background information From a traditional economy to new technologies Invest in the FRENCH RIVIERA
  4. 4. LOCATIONLOCATION 4 Serge Lambert - McKenzie Team Cote d’Azur Invest in the FRENCH RIVIERA
  5. 5. 5 Serge Lambert - McKenzie Team Cote d’Azur Old Cliches Tourist region (resorts, beaches, casinos..) Agriculture based economy Senior population Government passiveness New Reality and ‘rationalisation’ European region A younger population : migration Global business ambitions Technology & services innovation are the new driving forces Active Gvt involvement and private initiatives contribution ‘decentralisation’ THE FRENCH RIVIERA “OLD AND NEW”THE FRENCH RIVIERA “OLD AND NEW” Invest in the FRENCH RIVIERA
  6. 6. 6 Serge Lambert - McKenzie Team Cote d’Azur Population : 1.5 million Employment : 600 000 80 000 jobs created since 2000 12 % pop. International residents (160 nat.) 100.331 companies : 500 foreign capitals 35 000 students 300 events : 600 000 trade visitors/year 8.5 million visitors/ year 10 millions air passengers / year THE FRENCH RIVIERA “FACTS & FIGURES”THE FRENCH RIVIERA “FACTS & FIGURES” Invest in the FRENCH RIVIERA
  7. 7. 7 Serge Lambert - McKenzie Team Cote d’Azur Business with lifestyleBusiness with lifestyle Call it home !Call it home ! Invest in the FRENCH RIVIERA
  8. 8. 8 Serge Lambert - McKenzie Team Cote d’Azur Part II : Our business & Technology offer Invest in the FRENCH RIVIERA
  9. 9. 9 Serge Lambert - McKenzie Team Cote d’Azur THE FRENCH RIVIERA BUSINESS OFFER • Quality infrastructures : business parks, int’l business centers • Sophia-Antipolis technology & science park • Business offices - Industrial parks & logistics areas • New projects and perspectives Invest in the FRENCH RIVIERA
  10. 10. INFORMATION TECHNOLOGIES 10 Serge Lambert - McKenzie Team Cote d’Azur • World Class corporations : IBM, TI, Thales • 981 companies, 33 % involved in R&D, 20 000 Jobs • Telecom, microelectronics, optics, optronics, internet, robotics, multimedia, imaging, software,aeronautics, semiconductors, space industry, new energies, ITS… • Events: Imagina, Midem, Milia, Gartner group • Int’l organisations : European Telecom Standards Institute, W3C (world web Consortium), AMI-C (Automotive Multimedia Interface Collaboration) • Some companies: Alcatel Alena, Amadeus, Cable & Wireless, Centile, Kaspersky lab, Metasolv, Philips … Invest in the FRENCH RIVIERA
  11. 11. 11 Serge Lambert - McKenzie Team Cote d’Azur HEALTHCARE & LIFESCIENCES • A wide range of industrial applications • 320 companies, 12 000 jobs, 46 % R&D Nestle/L’Oréal JV world largest dermatology lab • Excellent medical infrastructures • Medical equipment, dermatology, oncology, rare pathologies, pharmaceutics, ophtamology, flavoring and fine chemistry, environment & veterinary • Events : Int’l hospital congress, Aroma, 2nd destination medical conventions • Int’l organisations : European Heart House, • Some companies : Agilent, Allergan, Arkopharma, Mane, Integra Neurosciences, Stryker, Virbac , Genactis, Dow… Invest in the FRENCH RIVIERA
  12. 12. 12 Serge Lambert - McKenzie Team Cote d’Azur Part III : Boosting Creativity & Innovation Invest in the FRENCH RIVIERA
  13. 13. 13 Serge Lambert - McKenzie Team Cote d’Azur • 130 state-of-the-art research laboratories : 3000 Scientists covering major sectors • The university of Nice-Sophia-Antipolis 1600 Scientists (mathematics, physics, IT, life sciences…) • Public and private technology, industrial & business schools : Polytechnic school, Eurecom, Mines, Ceram • National, regional & international projects : ITER…and the technology clusters of excellence • Some laboratories : CNRS, Nat. Telecom, Inra, Inria, Inserm; Hitachi … BOOSTING CREATIVITY & INNOVATION Invest in the FRENCH RIVIERA
  14. 14. 14 Serge Lambert - McKenzie Team Cote d’Azur 7 High tech. Clusters of excellence grown out of the French Riviera : • Secured Communicating Solutions • Photonics & Optoelectronics • Marine & Sea sciences & technologies • Risk management & Homeland industry • Emerging pathologies & orphan diseases • Perfumes & fragrances, flavoring • Non greenhouse gas emitting energies BOOSTING CREATIVITY & INNOVATION Invest in the FRENCH RIVIERA
  15. 15. 15 Serge Lambert - McKenzie Team Cote d’Azur BOOSTING CREATIVITY & INNOVATION 7 High tech. Clusters of excellence : Benefits to new investors • Being introduced to industry leaders • Access to highly qualified researchers and staff • Best of govt support and financial assistance package • 2006-2008: State financial assistance = 1.5 billion Euro, loans,tax credits, marketing & promotion for companies and research labs. Invest in the FRENCH RIVIERA
  16. 16. 16 Serge Lambert - McKenzie Team Cote d’Azur HIGH ATTRACTION, HIGH RETENTION … Invest in the FRENCH RIVIERA
  17. 17. 17 Serge Lambert - McKenzie Team Cote d’Azur Part IV : The competitive Advantage of a European region : Sophia-Antipolis Invest in the FRENCH RIVIERA
  18. 18. 18 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Europe’s leading science and technology park • +/- 5.700 acres(two-third protected area) • 1300 COMPANIES (40 % R&D) • 27 000 Jobs –54% engineers • 5000 students • 4000 scientists • Multicultural environment Invest in the FRENCH RIVIERA
  19. 19. 19 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Network & cross fertilization SOURCE: COMPETITIVE ADVANTAGE OF NATIONS by Michael E. Porter, June 1998 Invest in the FRENCH RIVIERA
  20. 20. 20 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Main objectives • To create a favorable environment for business, • To promote the competitiveness of firms, • To generate opportunities for new businesses, be they external investors or local entrepreneurs • To inspire a favorable and opportunistic environment for people Invest in the FRENCH RIVIERA
  21. 21. 21 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : How do we fare internationally ? How do we measure competitiveness ? • Geographic : An open borderless space • Content : Diversification vs high specialisation • Social : Open Multiculturalism vs a strong regional identity • Means : Continuing learning and education, resources sharing… • People : Communication, synergies & associations • Increasing Co-operation Vs core competition Invest in the FRENCH RIVIERA
  22. 22. 22 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : What do we have to offer ? • SME Development : Large companies help small ones (several international models: eg: NL…) • Micro-business development : favorises innovation, creativeness, competition, economy of scale, flexibility, adaptability and development • Community development : Local and regional govt intervention allowing extra flows of resources and information:example PACA and for county‘ Integrated rural development initiatives’ • Professional and key qualifications pool spread knowledge and knowhow, skills development / vocational training • Public administration sensitive to decentralization issues : ex : Overall Urban / regional planning: changed from top-down, government-driven to more incrementalist and participatory approaches generating efficiency in contribution to business issues and company’s developments Invest in the FRENCH RIVIERA
  23. 23. 23 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Marketing results 2005 • 34 Companies located in Sophia Antipolis: IT, Bio, Services, Education… • + 900 Companies contacted • 163 Companies have declared their interest in relocating or expanding into Sophia Antipolis • +1000 Electronic information requests processed • 301 Visits of international companies, institutions Invest in the FRENCH RIVIERA
  24. 24. 24 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Lessons learned? • Decreasing Strength and vision: management & perception (Myopia) • Aging organisations & networks multiplication for «business as usual» • Anticipation: Failure to anticipate can be dramatic (Internet, real estate…) • Aging Infrastructures • Mono demographics Invest in the FRENCH RIVIERA
  25. 25. 25 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Lessons learned? • Adaptation: internal/ external environment, competition and people • Review vision, management & perception (Myopia) • Welcome new creative projects • International Benchmarking • Attract new demographics • Promote expertise but engage in diversification within innovation • Review education content and framework (Open university) • Focus on «clients & publics » • Body shape your location Invest in the FRENCH RIVIERA
  26. 26. 26 Serge Lambert - McKenzie Team Cote d’Azur SOPHIA-ANTIPOLIS : Keeping up with changing times Invest in the FRENCH RIVIERA • Vision shaping: «Spirit » • One direction one banner • Body shaping: «Physical: a convention center » • New industries: «sustainable development & innovation» • New Territories: «a bridge between Europe and Middle East/ North Africa»
  27. 27. 27 Serge Lambert - McKenzie Team Cote d’Azur CONCLUSIONS Invest in the FRENCH RIVIERA
  28. 28. 28 Serge Lambert - McKenzie Team Cote d’Azur CONCLUSIONS Need 5 reasons to Invest In the French Riviera ? Invest in the FRENCH RIVIERA
  29. 29. 29 Serge Lambert - McKenzie Team Cote d’Azur REASONS TO MOVE TO THE FRENCH RIVIERA #1: A great place to live in Europe • One of the fastest growing regions in Europe • Rated in the top 8 main places in Europe to live “Time” (2005) • Efforts made towards reducing local tax rates across the county • Excellent hospitals and health facilities • Large network of bilingual educational schools • Family minded territory • New metro tram transit system • Great natural environment and recreation facilities Invest in the FRENCH RIVIERA
  30. 30. 30 Serge Lambert - McKenzie Team Cote d’Azur REASONS TO MOVE TO THE FRENCH RIVIERA #2 : Endless entrepreneurial opportunities • An open territory with international horizons and perspectives • Welcoming international business • Local initiatives against unemployment • Favoring export and international trade Invest in the FRENCH RIVIERA
  31. 31. 31  Serge Lambert - McKenzie Team Cote d’Azur REASONS TO MOVE TO THE FRENCH RIVIERA #3 : Global spirit • One of the largest multicultural communities in France • Favoring contacts and exchanges • Among the most attractive locations for North American investors in Europe (Amcham 2005) • Great base for a company growing its european market, Southern European and Middle East markets Invest in the FRENCH RIVIERA
  32. 32. 32 Serge Lambert - McKenzie Team Cote d’Azur REASONS TO MOVE TO THE FRENCH RIVIERA #4 : Open for business • Dynamic economic climate • One of the highest concentrations of R&D centers in France • Large community of international entrepreneur • High concentration of trade shows in Europe • Access to a large consumer market: 460 millions Invest in the FRENCH RIVIERA
  33. 33. 33 Serge Lambert - McKenzie Team Cote d’Azur REASONS TO MOVE TO THE FRENCH RIVIERA #5 : Expand your mind with innovation • One of the highest percentage of post secondary educated citizens in Europe • Vast range of bi-lingual educational choices from pre-school to post-graduate program • A crossroad of cultures and traditions • Continuing education opportunities Invest in the FRENCH RIVIERA
  34. 34. 35 Serge Lambert - McKenzie Team Cote d’Azur CONCLUSIONS The essence of lessons learned… Invest in the FRENCH RIVIERA 34  Serge Lambert - McKenzie Team Cote d’Azur Invest in the FRENCH RIVIERA « We must reinvent a future free of blinders so that we can choose from real options » David Susuki (Canadian Scientist)
  35. 35. 35 Serge Lambert - McKenzie Team Cote d’Azur Team Côte d’Azur Invest in the FRENCH RIVIERA Partnering with
  36. 36. 36 Serge Lambert - McKenzie Team Cote d’Azur TEAM COTE D’AZUR • Who : A 22 players team • What : Providing assistance and a wide range of resources to international companies relocating to the region • Where : Headquartered in Nice with representatives in the US, Japan, supported by a global network. Invest in the FRENCH RIVIERA
  37. 37. 37 Serge Lambert - McKenzie Team Cote d’Azur Further Information Team Cote d’Azur Serge Lambert Mc Kenzie International Project Manager 400, Promenade des Anglais BP 3185 - 06204 NICE Cedex 3 – France Phone: + 33 0 4 92 17 51 67 Email:slambert@teamcotedazur.fr http://www.investincotedazur.com http://www.sophia-antipolis.net Côte d'Azur, Creativity in Action Sophia Antipolis, Intelligent by Nature Invest in the FRENCH RIVIERA
  38. 38. 38 Serge Lambert - McKenzie Team Cote d’Azur • THANK YOU • WWW.INVESTINCOTEDAZUR.COM Invest in the FRENCH RIVIERA

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