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What kind of media institution might distribute your media product and why?
Publishing <ul><li>The publisher that I would use to publish my magazine would be IPC Media. The reason for this is that they are one of the leading media institutions in the UK, and also that “NME magazine” and “Guitar & Bass” both use them as their publisher, which are both magazines that my target audience would read. </li></ul><ul><li>IPC Media is a very well known publisher, 26 million adults in the UK read a magazine published by IPC Media, so by using them to publish my magazine I will definitely know that they will be doing a good job. </li></ul><ul><li>Also, because they are such a big and well known company, there should be more advertisement options as it should be both easier and cheaper to advertise with help from such a big media institution. </li></ul>
Distribution <ul><li>The kind of distribution methods that I would be using would firstly be the most common way, of putting physical copies of the magazine in various popular retail shops (For example, WH Smiths and Newsagents). This is so that I reach all of my target audiences as most people who want a magazine still goes straight to the shops. </li></ul><ul><li>Nowadays, big chain supermarkets such as Tesco and Morrisons are becoming the main sellers of magazines and are the first place people now go to to buy magazines. This is why I would make sure to distribute my magazine to supermarkets to get the most people seeing and buying my magazine as possible. </li></ul><ul><li>I would also however have visual copies of my magazine online and use internet distribution. Many more magazine companies are now putting their magazines online, so by putting EGM issues online also, I would be keeping up with the competition. Also, it would help to attract younger audiences to my magazine as many more young people are spending there time online, rather than in magazine shops. </li></ul>
IPC Media <ul><li>“ The guy whose uniform includes woven shirts, narrow ties and vintage-style accessories. Who’s downloaded Arctic Monkeys to his iPod and Lucy Pinder to his phone” </li></ul><ul><li>“ IPC Media is a leading content provider for today’s man, providing products with multiple contact points to connect with and influence, the 18-34 year old male” </li></ul>Another reason that I chose IPC Media to distribute and publish my magazine is because I feel that they will also help me to appeal to my target audience. On there website there is a section on the audiences that they reach, and one of the sections is called “Men and Music”. The introduction on this page is... It is this writing on there website that influenced me to choose IPC Media, as the man they are describing sounds just like my target audience that I am trying to reach to.