Generate greater impact with your communication on social media, including Facebook, Twitter, Google+,Linkedin Youtube,Instagram etc. Press Monitor offer complete social media management and Media Monitoring.

2. About Us
Press Monitor has been an invaluable ally to PR and
corporate communication specialists for over 15 years. A
company that changed the way the press is monitored in
India. Forever.
Started in 1994, Press Monitor has provided media services
to corporate and government bodies all over world. Over
the years we have expanded, gaining new clients from a
broad range of industries. We have added more
publications, more services and introduced technology that
gets information to you in more formats.
We take pride in delivering timely monitoring services to a
variety of organizations – from Fortune 500 companies to
the government, from NGOs to PR agencies. As market
leaders we continue to innovate and ensure we meet your
changing needs.

3. Our Services
SOCIAL MEDIA
MANAGEMENT | MONITORING
ADVERTISEMENTS & TENDERS
MONITORING
PRINT | INTERNET
WEB & APPS
DEVELOPMENT
NEWS MONITORING
PRINT | ELECTRONIC
E-COMMERCE MONITORING
PRODUCTS | PRICES
PUBLIC RELATION
PR EVALUATION & Analysis

4. Social Media Management
Create and maintain your official accounts on Facebook, Twitter, Slide
Share, Flickr, Google+, YouTube and other relevant social media
platforms. Manage your response using standard response
management processes. Round the clock running of your social
media accounts by updating content, analyzing trends, moderating
and intervening when required. Provide detailed analytics about your
social media activities, including relevant trends on social media sites.
Under Social Media Mangement We offer :
• Social Media Marketing
•Search Engine Marketing/Optimization

5. ENGAGE
REACH CONVERSION
VIRAL MEDIA
SMM: Increase following and engagement
SOCIAL MEDIA MARKETING

6. Creation of Social Media Platforms :
To create new Social Media Platform including but not limited to, Facebook Page, Twitter
Profile, YouTube Channel, Google plus, LinkedIn ,Instagram and any other social media tool,
software which emerges in the due course of time
Fine Tune Existing Social Media Presence:
Analyze existing social accounts ,update all the details available and linking with websites and
other communication channels. Other things are Verifying the page, Merging of accounts etc.
New look:
Give all Social Media Platforms a new look by putting up new creative features, theme lines,
links etc.
SMM: Creation & maintenance

7. SMM: Increasing engagement & fan following
Engage with users:
Daily informative and promotional updates in the form of relevant text, pictures, audio, unique & interactive
content, interviews, news, quiz To engage the audience in conversations.
Contents/Updates:
Develop interesting and innovative content, campaigns, competitions, so as to have proper communication
strategy for various social media platforms to enhance the reach of content in real time basis
Populating, publishing and updating the content as and when required on 24X7 basis. The frequency of
information will be on a continuous and daily basis.
Round the clock running of social media sites, updating, analyzing social media trends, moderation and
intervention as and when required.
Creative designing and repackaging: Creative content generation, recreate or convert the content and
repackage the available content.

8. Amplification of Digital Marketing Communication and messaging through
planning and execution of a Social Media Marketing activity across both paid
Media and non-paid Media avenues.
Media planning & providing professional inputs and support in buying of media
for Social Media Campaigns (Online and Mobile) for running banners, adverts etc.
during the period of contract on themes / subjects to be decided in consultation
with the Client.
Executing the digital campaigns based on the Social Media strategy and plan and
undertaking activities of campaign, reporting etc.
MM : Amplification

9. SEM CYCLE
MEASURE
REACH OPTIMIZE
We Offer: SMO
SOCIAL MEDIA OPTIMIZATION

10. SMO: Query/Response Management
Gate keeping:
Feedback/comment management on regular basis, moderation of pages on regular
basis to keep the social media site free from spam/advertisement/ inappropriate
contents, appropriate tagging etc.
Moderation of all platforms with a frequency of 6 times a day.
Manage response on social accounts through setting up standard response
management processes
Feedback:
Feedback, messages and any other communication received from visitors to the sites
shall be forwarded to the officials concerned directly from time to time.

11. MO: Media Monitoring Services:
Monitor all forms of social media, including blogs, social networking sites, forums, opinion sites
and top video- and image-sharing sites, including Twitter, Facebook, YouTube and more .We
monitor:
a) Social media sentiments
b) Overall trends on various social media platforms
c) Monitor and generate reports in various formats like graphs, charts etc.
We implement advance Social Media Tools for:
to manage unlimited social account
To post and schedule contents
To make analytic report
To approve and publish option for Client

12. xclusive offers
Media Monitoring:
Comprehensive monitoring of print, visual and social media for Client
and submitting customized reports, as well as analytics. Proactively gauge media
and public sentiments through monitoring as well as through interaction with key
resources in respective segments and develop prompt communication strategies.
Plan and initiate discussions in the media
Presentations : Prepare promotional presentations with multimedia content for the High client
as and when required.
Copyright: Content shared online must be copyright protected and unauthorized use of this must
be monitored.
Reporting: Submit weekly, “Effectiveness Analysis and MIS Reports‟ to Client on the
effectiveness of the social media strategy. We will also submit submit a detailed analysis on the
steps undertaken for overall promotion on the Social Media Platforms and the results achieved.

13. Action Points
Social Media Management
Create Social Accounts and Profiles
Grow social following and fan base
Content Creation & Marketing (Organic)
content writers and graphic designers
Engagement & Branding Post
Convert fans into leads
Cost Effective and Hassle free
Social Media
Platforms
Facebook
Twitter
LinkedIn
Google+
Instagram
Pinterest
YouTube
Tumblr
Platforms & processes that fall within our
management

14. Social Media objectives
• Advertize awareness By SEO,SEM
and Back linking process.
• Increase the post preference
through differentiated
communication by utilizing the
uniqueness of the content.
• Bring good quality traffic to the
website and increase word of
mouth leading to transactions
• Increase fans and followers on
Social Media platforms .
• Gain visibility into key metrics
• Promote Page with Social
media ads and tools.
• Communicate about new
events, Festivals and visits.
• Engage with current and
prospective audiences to build
user generated content and
create social connect
Publicity Goals Performance Goals
Specific goals of social media management & communication

15. Our Clients

16. Thanks
Business News And Information Services
Website: http://pressmonitor.com/
Email: info@pressmonitor.com
Call us: +91 9811118919,+91 9891020000
Twitter: https://twitter.com/PressMonitor
Skype: press.monitor
Facebook: https://www.facebook.com/Pressmonitorindia
Contact Us:
THANK YOU